Keyword Planner - Landing Page Results

[AshShep1]

When i enter a landing page (a site page) in Google KW Planner Tool it returns an interesting set of results that I would like help with please?

The first few results are relevant to that page BUT then it shows KW results that are for any page of my site.

The fact that its reporting on the whole of my site rather than just that page - does it matter? ie will google be able to work it out which is the target page vs links to the rest of my site through the site navigation?

The site had been live since June 2013 and we struggle to get on Page 1 SERPs, for most of our top themes and i wondered whether this could be a contributing factor?

Thanks

Ash

[AshShep1]

Thanks Chris thats cleared that up!

Ash

[GPainter]

Hi Ash,

Hope I've interpreted your question correctly here so correct me if not.

Landing pages and your site are in the same boat, what I say this lets look at it this way:

Google looks at your LP but to better understand where this page stands it will look at eh surroundings of this page to work out whats relevant it will also look at links going in and out of the page to get an idea what the page is about and how related to a query it maybe.

Now the other thing to remember is the KW planner tool is to help you get ideas for PPC and what words its not a list of keywords Google uses on your page.

I wouldn't over think it too much, there are a million and one things for SEO and it all adds up but content is always a good start if in doubt think of the following: "Why should my page rank number 1?"

Make sure you put the user first, they need to navigate around your site nice and easy and have great content the rest will start to fall into place.

In short:

KW planner is a planner its to help get ideas for keywords not necessarily what keywords Google is suing on your site.