Revisiting the dangers of PR Newswires
-
Hi, I've just been researching backlinks and newswires...
One of them told me they put nofollow links on news releases, but some of their network would repro the news release without nofollow links. I suspect the network includes some not so brilliant websites, so even if I just use URL rather than anchor text for backlinks I'm thinking there probably is a risk.
The other seemed to have more control over network, from what they said - they didn't auto-syndicate and used nofollow, but still I suspect there's a risk that your news release will end up on not so good websites.
Has anybody out there recently experienced problems with the backlinks produced by newswire services? Beyond that, your general input would be welcome too.
-
Thanks for feedback Marie... I did notice one newswire specifically told me they didn't auto-syndicate the news release (with links at least sometimes, I presume), so I'm giving those guys a trial on my own site, just to see what happens.
-
Provided that your press releases are valid press releases that you would have published even if the links were all nofollowed and had no SEO value, then you shouldn't need to be concerned. Stay away from using keyword rich anchor text and you'll be fine even if some get republished with followed links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce store on subdomain - danger of keyword cannibalization?
Hi all, Scenario: Ecommerce website selling a food product has their store on a subdomain (store.website.com). A GOOD chunk of the URLs - primarily parameters - are blocked in Robots.txt. When I search for the products, the main domain ranks almost exclusively, while the store only ranks on deeper SERPs (several pages deep). In the end, only one variation of the product is listed on the main domain (ex: Original Flavor 1oz 24 count), while the store itself obviously has all of them (most of which are blocked by Robots.txt). Can anyone shed a little bit of insight into best practices here? The platform for the store is Shopify if that helps. My suggestion at this point is to recommend they all crawling in the subdomain Robots.txt and canonicalize the parameter pages. As for keywords, my main concern is cannibalization, or rather forcing visitors to take extra steps to get to the store on the subdomain because hardly any of the subdomain pages rank. In a perfect world, they'd have everything on their main domain and no silly subdomain. Thanks!
Intermediate & Advanced SEO | | Alces0 -
On-site Search - Revisited (again, *zZz*)
Howdy Moz fans! Okay so there's a mountain of information out there on the webernet about internal search results... but i'm finding some contradiction and a lot of pre-2014 stuff. Id like to hear some 2016 opinion and specifically around a couple of thoughts of my own, as well as some i've deduced from other sources. For clarity, I work on a large retail site with over 4 million products (product pages), and my predicament is thus - I want Google to be able to find and rank my product pages. Yes, I can link to a number of the best ones by creating well planned links via categorisation, silos, efficient menus etc (done), but can I utilise site search for this purpose? It was my understanding that Google bots don't/can't/won't use a search function... how could it? It's like expeciting it to find your members only area, it can't login! How can it find and index the millions of combinations of search results without typing in "XXXXL underpants" and all the other search combinations? Do I really need to robots.txt my search query parameter? How/why/when would googlebot generate that query parameter? Site Search is B.A.D - I read this everywhere I go, but is it really? I've read - "It eats up all your search quota", "search results have no content and are classed as spam", "results pages have no value" I want to find a positive SEO output to having a search function on my website, not just try and stifle Mr Googlebot. What I am trying to learn here is what the options are, and what are their outcomes? So far I have - _Robots.txt - _Remove the search pages from Google _No Index - _Allow the crawl but don't index the search pages. _No Follow - _I'm not sure this is even a valid idea, but I picked it up somewhere out there. _Just leave it alone - _Some of your search results might get ranked and bring traffic in. It appears that each and every option has it's positive and negative connotations. It'd be great to hear from this here community on their experiences in this practice.
Intermediate & Advanced SEO | | Mark_Elton0 -
What would cause all main pages to go from various PR1 PR2 PR3 to PR Unranked?
Weird, my rankings have fallen on one of my sites and all the main pages that were ranking are now PR unranked. We did ad some domains to a disavow file, but nothing major that should have had an impact like this. Pages are all allowed to be indexed and not blocked and are currently indexed in Google. Can Google just come around and decide they don't like these pages anymore and PR unrank them all?
Intermediate & Advanced SEO | | irvingw0 -
PR links
Its seems that at lot of or competitors are using PR site to place articles with links. They are using the same article across many sites with the same anchor text link - But they seem to be doing very well in the rankings.... I have steered away from this type of linking as I assumed Google wouldn't be keen on this type of activity but I seem to be wrong.... Any views on this?
Intermediate & Advanced SEO | | jj34340 -
Why is this site have a PR 0 rank? Anyone can figure this out? LegionSafety.com
Our site dropped in PR and we haven't done anything and not sure why the drop. Anyone have any recommendations?
Intermediate & Advanced SEO | | legionsafety0 -
How long for a 301 redirect to pass PR?
Hi, How long does it take for a 301 redirect to pass PR/Juice to the new domain it's redirecting to? From what I understand you tell Google in Webmaster tools this domain is now going to this domain and then setup a file on the old domains hosting to redirect to the new. And that's it! If that is correct how long does it take? 2 days, 2 weeks, months, maybe never??? Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Is using frameset to usurp PR from an old domain okay?
I have a competitor who leapfrogged in Google SERPs after they purchased a domain that was let let go by a related authoritative organization and used it to redirect traffic from it to their website using frameset code. Is this a legit practice? Is this blackhat SEO? Here's the entirety of the code from the retired domain: <html> <head> <title>www.competitors-website.com title> <META name="description" content="www.competitors-website.com"> <META name="keywords" content="www.competitors-website.com"> head> <frameset rows="100%,*" border="0"> <frame src="http://www.competitors-website.com" frameborder="0" /> <frame frameborder="0" noresize /> frameset> html>
Intermediate & Advanced SEO | | Linesides0 -
How the hell do you find good PR websites?
Hi Guys Can someone please help! How do you find high relevant PR sites that can be easiliy located using the SEO MOZ tools? How can I best use the SEO MOZ tools to locate good websites that will help me with linking building? Are the SEO MOZ tools any good?? Please can you help guys..?? Thanks Gareth
Intermediate & Advanced SEO | | GAZ090