Schema and Rich Snippets What's the difference?
-
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.
Thanks
-
Thanks for all your answers.
-
Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.
It is confusing at first
-Andy
-
Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).
Other rich snippet markups include RDFa and Microformats
-
Hi Andy,
Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?
In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?
-
Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=enSchema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).
I hope that explains this a little?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Star snippet not work
Hi I write a json+ld script for star snippet in my website but not work in my first page. you can see it in this URL https://www.alibaba.ir when I googled my keyword "بلیط هواپیما" my competitor show with star snippet in SERP but my site doesn't show.
On-Page Optimization | | tohidpolymer4 -
Is there a limit to the number of duplicate pages pointing to a rel='canonical ' primary?
We have a situation on twiends where a number of our 'dead' user pages have generated links for us over the years. Our options are to 404 them, 301 them to the home page, or just serve back the home page with a canonical tag. We've been 404'ing them for years, but i understand that we lose all the link juice from doing this. Correct me if I'm wrong? Our next plan would be to 301 them to the home page. Probably the best solution but our concern is if a user page is only temporarily down (under review, etc) it could be permanently removed from the index, or at least cached for a very long time. A final plan is to just serve back the home page on the old URL, with a canonical tag pointing to the home page URL. This is quick, retains most of the link juice, and allows the URL to become active again in future. The problem is that there could be 100,000's of these. Q1) Is it a problem to have 100,000 URLs pointing to a primary with a rel=canonical tag? (Problem for Google?) Q2) How long does it take a canonical duplicate page to become unique in the index again if the tag is removed? Will google recrawl it and add it back into the index? Do we need to use WMT to speed this process up? Thanks
On-Page Optimization | | dsumter0 -
Googlebot indexing URL's with ? queries in them. Is this Panda duplicate content?
I feel like I'm being damaged by Panda because of duplicate content as I have seen the Googlebot on my site indexing hundreds of URL's with ?fsdgsgs strings after the .html. They were beign generated by an add-on filtering module on my store, which I have since turned off. Googlebot is still indexing them hours later. At a loss what to do. Since Panda, I have lost a couple of dozen #1 rankings that I've held for months on end and had one drop over 100 positions.
On-Page Optimization | | sparrowdog0 -
My company's product is referred to by two different names (SVN and Subversion). When cleaning up our Title tags, is it OK to use either name to keep the title tags around 70 characters?
I am cleaning up title tags that are too long or not correct. In our title tag we reference our product (a version of OSS source code). This product is often referred to as both SVN or Subversion. When writing Title tags is it OK to use one or the other depending on the length of the Title Tag? For instance: Contact Us | Free SVN & Git Hosting | Bug & Issue tracking | CloudForge vs **About CloudForge | Free Subversion & Git Hosting | Bug Tracking ** | |
On-Page Optimization | | CollabNet0 -
Wordpress pages URL's redirection.
I was checking W3C Markup Validation and in report it was shown that that pages (not post or any other URL's just PAGES) at investmentcontrarians.com are 301 redirected. e.g. original URL "http://www.investmentcontrarians.com/debt-crisis" which is redirected to "http://www.investmentcontrarians.com/debt-crisis/" I know that its not that serious issue, but still want to know why only pages are being redirected and how can we avoid it.
On-Page Optimization | | NumeroUnoWebSolutions0 -
Difference between "And" and(!) "-"
I have a brand name "Smith and Jones". I am looking for the current best way to refer to the name in titles and text on my site. The manufactureres website is smithandjones.com . The H1 on their home page uses Smith & Jones. The 2 versions are used throughout their site. In a prior thread (http://www.seomoz.org/q/and-vs) the answer was to use nothing ie "smith jones". I was thinking that a "-" might be better since google says it tends to show a strong relationship between the 2 words. What do you think? Thanks Handcrafter
On-Page Optimization | | stephenfishman0 -
What's the best way to name an image for SEO?
Hi Guys,
On-Page Optimization | | krseo
I'm thinking about images and SEO. What's the best way for naming and using images in HTML Code? For example: Image-Name: keyword-keyword2-keyword3.jpg or keywordkeyword2keyword3.jpg ?
How many Keywords should I use max for a picture? And also do you use the alt tag as description of the image and the title tag or only the alt tag? If you use the title, what do you use it for? Maybe someone can copy a HTML-Code example for me 😉 Thank you 🙂
Alex0 -
Canonical URL's - Fixed but still negatively impacted
I recently noticed that our canonical url's were not set up correctly. The incorrect setup predates me but it could have been in place for close to a year, maybe a bit more. Each of the url's had a "sortby" parameter on all of them. I had our platform provider make the fix and now everything is as it should be. I do see issues caused by this in Google Webmaster, for instance in the HTML suggestions it's telling me that pages have duplicate title tags when in fact this is the same page but with a variety of url parameters at the end of the url. To me this just highlights that there is a problem and we are being negatively impacted by the previous implementation. My question is has anyone been in this situation? Is there any way to flush this out or push Google to relook at this? Or is this a sit and be patient situation. I'm also slightly curious if Google will at some point look and see that the canonical urls were changed and then throw up a red flag even though they are finally the way they should be. Any feedback is appreciated. Thanks,
On-Page Optimization | | dgmiles
Dave0
