Optimising a page for multiple keywords
-
I remember reading a question a while back about seo for a page targetting multiple keywords but I'm blowed if I can find it now....
I have a page which is optimised for one phrase and want to add 5-6 phrases/keywords... obviously I can't stuff the all the keywords in the page title or the header 1 tag. So I have written the content to mention the other keywords trouble is not wanting to compromise the quality of the page so of the keywords/phrases I have only been able to use once in the content. I assumed as the phrases are all on the same topic/area that this should not really matter.
Apart from link building with the correct anchor text is there anything else I should be doing?
The other option is to create custom pages for the keyword but again I am not keen on this idea....
Any suggestions?
-
Cool thanks for this - I tried searching the SEOMoz site but could not find these.
I will see how things go.
-
Hey,
Both of these are a good read:
http://www.seomoz.org/blog/targeting-multiple-keywords-vs-singular-keyword-focus
http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
In a nutshell though, there are no hard and fast answers and it depends on the keyword.
Some basic rules we work with
-
if it's a highly competative keyword, single page is best
-
if several keywords indicate the same user (searcher) intent and they are moderate competive then they are a good set for a single page
Really, if you look at some of the results that get returned in good positions, more and more we see pages that are not targeting the exact phrase you searched but Google understands the intent and returns the best result even if that is for a similar phrase.
This is also a good read in relation to the copywriting process:
http://www.highrankings.com/matt-cutts-seo-copy-339
Really, in 2012 and beyond, we don't want to be forced to write crippled copy to force our keywords in. Google should (and does) understand that for people to write better content, they have to be freed of the requirement to do stupid things to work keywords in to copy.
I would do some searching around those keywords, group them by intent and check the difficulty of each and see what comes up and use that to help guide your hand. If you can get several keywords on one kick-ass page then you only have one page to promote!
Hope that helps!
Marcus -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Related Keywords: How many separate pages?
We have an attorney website. There is a practice area that our research shows many different 2-4 word length keyword queries for. The keywords are all very different, but they end up in the same kind of legal action. We're wondering whether we should write many different pages, perhaps 10, to cover all the basic different keyword categories, or whether we should just write a few pages. In the latter situation, many of the target key words would be mentioned in the text, but wouldn't get placement in a url or title tags. One basic problem is that since the keyword queries are made up of different words, but result in the same kind of legal action and applicable law, the content of the pages might be similar with the only difference being a paragraph that speaks to that specific key word. The rest of the content would be quite similar among the pages, i.e. "here is the law that applies, contact us." Also, some of the keywords, like the name of the law, would have to be repeated on all the pages.
Intermediate & Advanced SEO | | RFfed90 -
Will Reducing Number of Low Page Authority Page Increase Domain Authority?
Our commercial real estate site (www.nyc-officespace-leader.com) contains about 800 URLs. Since 2012 the domain authority has dropped from 35 to about 20. Ranking and traffic dropped significantly since then. The site has about 791 URLs. Many are set to noindex. A large percentage of these pages have a Moz page authority of only "1". It is puzzling that some pages that have similar content to "1" page rank pages rank much better, in some cases "15". If we remove or consolidate the poorly ranked pages will the overall page authority and ranking of the site improve? Would taking the following steps help?: 1. Remove or consolidate poorly ranking unnecessary URLs?
Intermediate & Advanced SEO | | Kingalan1
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages? A MOZ crawl of our site's URLs is visible at the link below. I am wondering if the structure of the site is just not optimized for ranking and what can be done to improve it. THANKS. https://www.dropbox.com/s/oqchfqveelm1q11/CRAWL www.nyc-officespace-leader.com (1).csv?dl=0 Thanks,
Alan0 -
Search engine keyword rank - easiest way to check the keywords that rank across website
What is the best keyword ranking tool you have used? I have used various tools by which I am expected to identify and input the keyword I want to track... However, recently I was introduced to Searchmetrics, which I think automatically pulls in the keywords a website ranks for, without the need for manual input from the SEO (I haven't used this tool yet, so apologies if I am incorrect!). Do any other rank trackers work like this? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart1 -
Google+ Page Question
Just started some work for a new client, I created a Google+ page and a connected YouTube page, then proceeded to claim a listing for them on google places for business which automatically created another Google+ page for the business listing. What do I do in this situation? Do I delete the YouTube page and Google+ page that I originally made and then recreate them using the Google+ page that was automatically created or do I just keep both pages going? If the latter is the case, do I use the same information to populate both pages and post the same content to both pages? That doesn't seem like it would be efficient or the right way to go about handling this but I could be wrong.
Intermediate & Advanced SEO | | goldbergweismancairo0 -
Interlinking multiple websites
Most websites (for example) Zalando intern link there other CC tld domains to the root. For example: On http://www.zalando.nl/damesschoenen-pumps/ the links in the footer go to the other CC tld's: http://www.zalando.es , zalando.co.uk etc. Does anyone have experience with the fact if you would interlink to the relevant page on the other CC tld;s.
Intermediate & Advanced SEO | | TjeerdvZ
For example: http://www.zalando.nl/damesschoenen-pumps/ links to http://www.zalando.co.uk/womens-shoes-heels/ in stead of linking to the homepage ?
In theory this would give more relevance intern linking. Looking forward to hear if anyone tried or experienced this and what the results where?0 -
Why is google ranking me higher for pages that aren't optimised for keywords those that are?
I am finding that our homepage and other pages are being ranked higher against keywords that we have optimised other pages for. e.g Keyword: Luxury Towels Google Ranks our homepage http://www.towelsrus.co.uk at 20 for this and the page I am trying to rank for it is nowhere to be seen http://www.towelsrus.co.uk/sport-spa/luxury-towels/catlist_fnct498.htm Why is this and is this why our position for certain keywords fluctuates? How do I remedy this problem?
Intermediate & Advanced SEO | | Towelsrus0 -
Pages and Keyword Structures, what do you think?
Hi, So I think the best way to do this would be to layout a fictitious example so here it is. Lets say you offer plumbing and painting services and want to start targeting 3 more locations near by. 'Plumber +Location' and 'Painter +Location' both get the exact same search so are equal. I would personally create a new page called '/plumber-and-painter-location/' Then have the title tag contain both keywords 'Plumber and Painter +Location'. BUT... maybe it would be better to have a page for each as this would then be more relevant SEO wise and the customer looking for a painter wouldn't be presented with non-relevant plumbing content. But this does mean now instead of 3 pages you need 6. And if you bolted on another services such as Plastering instead of the 3 pages you need 9. Basically If you offered Plumbing, Painting & Plastering in 3 different locations how would you structure it? Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770