Importing Analytic goals into Adwords
-
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together.
Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate?
Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel.
Help me mozzers!
-
You can track conversions through both platforms, and still upload conversions from Google Analytics (GA) to Adwords if you want to. It makes sense to track conversions through both, because I'm sure you have conversions coming from other marketing campaigns and from organic sources that you can't track through Adwords. Adwords conversion tracking will only track conversions where the user clicked through from an Adwords ad, so you won't get a complete picture.
Unless you view conversions in GA showing all touches, you'll see some differences in conversion tracking between the two platforms, due to differences in attribution. For example, if someone clicks on an Adwords ad, and then later that day clicks an organic listing to your site and converts, then in Adwords that'll count as a conversion for Adwords, and in GA that'll count as a conversion for the organic listing.
-
Thanks Josh for your response. We decided to implement Adwords conversion tracking and not rely on Analytics goal tracking. I was not confident in Analytics ability to track Adwords conversions so I kept it all separated. If anyone has experience with differing statistics between the two, I'd love to hear it.
-
This is completely benign. It gives you the option to add a few more columns in the Adwords interface, like:
- Bounce rate
- Pages/visit
- Average visit duration
- % new visits
I haven't really looked at the conversion statistics that get brought in, but I don't think Adwords will act on any of them (for example if you use conversion optimizer). It's solely to provide you with data that's in Google Analytics within the Adwords interface.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to know competitors keywords for adwords
I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for. How can I know what are the keywords that are helping my competitors the most. Is there some way so that I can know what my competitor is bidding for those keywords. I heard it also depends on the landing page quality. Please suggest the best strategy to run adwords at lower cost and yet perform well. I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses. Any suggestions are welcome.
Paid Search Marketing | | HelloWorld20200 -
Session and conversion data missing from AdWords campaigns in Analytics
Hi all, For a client of ours, we're not seeing session & conversion data for AdWords campaigns in Analytics. We are seeing click & cost data. Adwords and Analytics are linked and autotagging is enabled. The site where we're experiencing this problem is www.maxifleur-plantes-artificielles.fr. It's a Magento-based store with the Web Cooking Universal Analytics extension installed. The bulk of AdWords traffic is landing on the page www.maxifleur-plantes-artificielles.fr/plantes-artificielles, which has no active redirects that could remove the ?gclid parameter for as far as I can tell. Yet, click IDs that I manually tested won't show up in the reports either. Mid April, all traffic aside from direct traffic just disappeared from the reports. Google's Tag Assistant gives a lot of errors, but in the source code the snippet looks just fine and we don't have problems with other web shops that use the aforementioned extension. Suggestions as to what could be the problem are most welcome. Thanks! Bas
Paid Search Marketing | | Evoworks0 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?
I'm having an issue with tracking some conversions in adwords. Google Adwords is saying I have 20 estimated total conversions in an account and 26 phone conversions. Adwords is saying that the phone conversions are included in the total, so I am confused as to how the part is having a higher total than the sum. Is there something I'm missing? Thanks!
Paid Search Marketing | | OOMDODigital0 -
Why doesn't exact match appear to be working for me in Google AdWords tool?
Hi guys, I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot). What am I doing wrong? Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832
Paid Search Marketing | | featherseo0 -
Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
In Google Adwords, one ad group can have multiple landing pages, yet keywords are shared. So when I look at the keywords, they use one of the landing pages from ads, but which one? Shall we create separate ad groups and set only one landing page per group to avoid this problem? If this is the way then how come landing page is not a shared property like the keywords in ad groups? I hope someone with enough Google Adwords experience can help me here. Thanks,
Paid Search Marketing | | fguru0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
Tweaking Adwords
Hi, I want to understand how one can tweak adwords and make first line long. I am showing the example as attachment. Please check and guide. Is this ethical ? Regards, Preet adwords.jpg
Paid Search Marketing | | PreetSibia0
