I have 2 Questions
-
- what if we do the interlinking on the exact keywords? Is this comes under spam technique?
For example - http://blog.payscout.com/automotive-merchant-services/
I interlink the exact keyword in the above URL.
- Can we use same image 2-3 times on the same website with different anchor tags?
For example -
http://packforcity.com/what-to-wear-in-new-orleans-in-january/
http://packforcity.com/what-to-wear-in-san-francisco-in-october/
Same image used on the website with different alt tag.
-
Linking internally with optimised anchor text should be fine, but be careful not to overdo this in the same manner that you would not overdo inbound links with optimised anchors.
In the last day, I've read a couple of theories about over-done internal anchor text being a common factor in sites that have recently lost rankings, but do NOT take that as gospel or even particularly important yet, as this was acknowledged by the person who said it as a very preliminary theory that they had not run proper analysis on yet. Just something to keep an eye on - I am sure the person will publish this theory if they establish that it has more merit!
The image re-usage should be fine, although it's best to use entirely unique content in both text and imagery.
-
I agree with both of these gentlemen (Kevin and Richard). It is easy to get in the mindset of optimization, and forget natural. When naming images, and even titles, just be careful to keep the user experience first, and optimization second. Search engines are motivated to serve the user experience, so you should as well.
-
Yep, Richard is right about the anchor text in your link having the exact same keyword phrase as your URL. You could take that one step further and name your image automotive-merchant-services.jpg.
With that in mind, posting an image on the same site multiple times with different alt, title and anchor text might not be what you want to do, depending of course on how your articles or products are posted. I would actually have multiple versions of the image and rename them as mentioned above, especial since these images will appear for completely different articles. Site performance issues would be minimal compared to the SEO benefits.
-
1. I would call this a best practice, not spam.
2. Probably won't hurt, but not really a best practice. Check out http://blog.maxcdn.com/better-image-seo-canonical-headers/ explaining using images multiple times and canonical headers to point to the original source. I also see no problem with different alt texts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl Test Question
Good Morning, I am just looking for a little bit of advice, I ran a crawl report on our website www.swiftcomm.co.uk. I have resolved most of the issues myself, however I have two questions;- Screenshot image http://imgur.com/VlFEiZ2 Highlighted blue, we have two homepages www.swiftcomm.co.uk and www.swiftcomm.co.uk/ both are set with a Rel-Canonical Target of www.swiftcomm.co.uk/. Will this cause me any SEO issues and or other potential issue? If this may cause an issue how would I go about resolving? Highlighted yellow, Our contact and referral-form are showing as duplicate title and meta description. Both of these pages have separate title and meta desc which it does seem to be detecting. If I search the page in google it returns the correct title and meta desc. The only common denominator behind these pages is that both have php pages behind them for the contact form. Do you think that the moz crawl may be detecting the php page over the html? Could this be cause any issues when search engines crawl the site? Kind Regards Jonathan Mack VlFEiZ2
Intermediate & Advanced SEO | | JMack9860 -
301 vs 410 for subdirectory that was moved to a new domain, 2-years later
Hi all, I've read a lot about 301 vs 404 and 410s, but the case is pretty unique so I decided to get some feedback from you. Both websites are travel related but we had one destination as a subdirectory of the other one (two neighboring countries, where more than 90% of business was related to the 'main' destination and the rest to the 'satellite'). This was obviously bad practice and we decided to move the satellite destination to its own domain. Everything was done 2 years ago and we opted for 301s to the new domain as we had some good links pointing to satellite content. (All of the moved content is destination specific and still relevant) Few weeks back we figured out that google still shows our subdirectory when doing specific 'site:' search and looking further into it, we realized we still get traffic for satellite destination through the main website via links acquired before the move. Not a lot of hits, but they still sporadically occur. A decision was made (rather hastily) to 410 pages and see if that will make satellite subdir pages not show in google searches. So 3 weeks in, 410 errors are climbing in GWMT, but satellite subdirectory still shows in google searches. One part of the team is pushing to put back in place 301s. The other part of the team is concerned with the 'health' of the main website as those pages are not relevant for it, and want them gone . What would you do?
Intermediate & Advanced SEO | | halloranc0 -
Technical 301 question
Howdy all, this has been bugging me for a while and I wanted to know the communities ideas on this. We have a .com website which has a little domain authority and is growing steadily. We are a UK business (but have a US office which we will be adapting too soon) We are ranking better within google.com than we do on google.co.uk probably down to our TLD. Is it a wise idea to 301 our .com to .co.uk for en-gb enquiries only? Is there any evidence that this will help improve our position? will all the link juice passed from 301s go to our .co.uk only if we are still applying the use of .com in the US? Many thanks and hope this isn't too complicated! Best wishes,
Intermediate & Advanced SEO | | TVFurniture
Chris0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
Quick Question: Is it Bad for SEO to paste from Word to your CMS?
Hey just a quick question I'm having trouble finding a definitive answer to: Is the markup that is transferred from Word docs bad for SEO? We are managing to paste it and it looks fine, but the developers are worried that the extra code will be bad for SEO. Does anyone have solution besides pasting into Text Editor and formatting in the CMS? Is this necessary or can we just leave the extra code? Thank you!
Intermediate & Advanced SEO | | keL.A.xT.o0 -
2 links from the same external page question
Hi, I have always thought if 2 links on a single page, both going to the same url wouldnt pass PR from both. I watched a Matt Cutts vid and he was saying in the original algo it was built in that both links would pass PR. So for example if I guest posted say 1000 words and this article had 2 links pointing to the same url would they both work? Cheers
Intermediate & Advanced SEO | | Bondara0 -
2 sites or one sites: 2 locations
Hello, I have a dog training client who is offering services in 2 separate locations. We're looking to be first in the non-local search results and also rank well in google places. Would it be better to go for 2 separate sites or one site and try to rank for 2 different locations with one site? There's both local and standard search results when we type in our keywords. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
To "Rel canon" or not to "Rel canon" that is the question
Looking for some input on a SEO situation that I'm struggling with. I guess you could say it's a usability vs Google situation. The situation is as follows: On a specific shop (lets say it's selling t-shirts). The products are sorted as follows each t-shit have a master and x number of variants (a color). we have a product listing in this listing all the different colors (variants) are shown. When you click one of the t-shirts (eg: blue) you get redirected to the product master, where some code on the page tells the master that it should change the color selectors to the blue color. This information the page gets from a query string in the URL. Now I could let Google index each URL for each color, and sort it out that way. except for the fact that the text doesn't change at all. Only thing that changes is the product image and that is changed with ajax in such a way that Google, most likely, won't notice that fact. ergo producing "duplicate content" problems. Ok! So I could sort this problem with a "rel canon" but then we are in a situation where the only thing that tells Google that we are talking about a blue t-shirt is the link to the master from the product listing. We end up in a situation where the master is the only one getting indexed, not a problem except for when people come from google directly to the product, I have no way of telling what color the costumer is looking for and hence won't know what image to serve her. Now I could tell my client that they have to write a unique text for each varient but with 100 of thousands of variant combinations this is not realistic ir a real good solution. I kinda need a new idea, any input idea or brain wave would be very welcome. 🙂
Intermediate & Advanced SEO | | ReneReinholdt0