Perfect Site Structure help please and EMD question

[Berner]

Hello to all,

I appreciate your time and trouble greatly, so thank you in advance.

Question - 1 -

I just watched a video regarding onsite <acronym title="Search Engine Optimization">seo</acronym>. This video explained to instead of using a services page to list each service, instead if possible make a page and menu item for the most popular search terms.

So my families business site is allspecialtybuildings.com

We do construction. I currently have it setup to have a services page then the listings of the services with its own page under the menu.

But from watching this video, would you also suggest that it would be best to take maybe the top 3 or 4 services, then list the services as actual page menus?

So say instead of this:

Service Menu Link -
-Pole Barns
-Indoor Riding Arenas
-Garages
-Horse Barns
-Loafing Sheds

Would it be best to have each service as a menu in itself like this:

Home
Pole Barns
-Pole Barn Construction
-Pole Barn Kits
-Pole Barn Color Charts

Indoor Riding Arenas
-Indoor Riding Arena Construction
-Indoor Riding Arena Kits
-Indoor Riding Arena Color Charts

Same- Different word
Same- Different Word

So basically create specific and relevant pages and remove the popular pages from a service page.

Not sure if this make sense, or is basically not needed?

Last Question - Branding-

I got 2 <acronym title="Search Engine Optimization">seo</acronym> companies reviews back, and was told to change my branding and domain. See the issue is that the company name is All Specialty Buildings.

So All is basically thrown out of some search results, almost like its a stop word.

So "Specialty Buildings" shows up on many results. I would like to counter this.

So I am curious if I get a new domain, like say something like ColoradoBarnConstruction.com

Would this be a better domain for <acronym title="Search Engine Optimization">seo</acronym> rankings and memory for people?

Or would I risk an EMD penalty?

When I look for dentists, or <acronym title="Search Engine Optimization">seo</acronym> help, I get coloradodentist, or coloradoseo(dot)com's

So they all rank well, I just want something brandable and easy to remember. I figured the company name would be best, But these companies that want 3500 a month for <acronym title="Search Engine Optimization">seo</acronym> services are saying different.

Again thank you for your time, your ideas, and your advice.

Thank you

Chris

[TheeDigital]

There is no right or wrong here.  It is how you feel comfortable laying out a site.  A menu with every page on a site can be a disaster for a user experience, but if it's not that many then it's fine.  You could do a single services page and then just add links in the context (assuming a paragraph or something for each term.) or you could do a secondary menu for instance on the right side of the page that links to the particular pages.  Whatever makes sense to you and users, I won't speculate without knowing the full sitemap.

[Berner]

Oh and on an odd note, since I service ALL of Colorado, is there a proper way to add Colorado to the url?

Like if putting everything I do under Services, would it be best to name that Site/Colorado/whatever

So use Colorado as the category for the services?

Or would you maybe not add the state you service?

[Berner]

Thank you Richard for your time to answer

I was just so unsure if I did Do a menu item, an then listed each page under it is best,

Like

Pole Barns ( main Menu item Click able to the main Pole Barn Page)

-Sub Menu Items-

• Pole Barn Construction

• Pole Buildings

• Pole Barn Kits

or

If its best to have say a services page, then when you go to the services pages you click on a service, then from that page you go to other pages related to that service?

For you this may be kindergarten stuff, but just trying to do things proper for Google and My visitors.

Thank you again

Best Wishes

[TheeDigital]

For the first question, if you have the time to make all the pages and are willing to do so I think it's a great idea.  In most cases getting content right away is the hard and time consuming part so a lot of people will instead use blog posts to target the long tail keywords.  I can easily see several posts about construction, maybe an unboxing of a kit, and a color chart sounds like a great infographic piece.

For part 2, google lowered the value of keyword rich domains long ago.  Search in any major market for anything and I'm sure you'll see many many sites ranking above those that are keyword rich.  I'm not saying being keyword rich doesn't help, but for instance search seo and notice some of the top results will be wikipedia, moz.com (which admittedly used to be seomoz) and searchengineland.  These aren't keyword rich and they still rank well, if you like the name then that's what you should go with.  Tell the seo company that if they want a keyword rich domain then they should make it into a second microsite and can build links to both, but make it clear to them that the main focus should be on the main website.