What are reasons for poor (0 to 2%) CTR in spite of top position (number one) in SERPs?
-
My website pages appear for several local keywords like "granite countertops St.Louis" (About 480 impressions) and my site appears as the top most in SERPs. But the CTR is 1 to 2%. It is mentioned that the top positions may get as many as 35% clicks.
What are the reasons? I need help with detailed solutions.
-
Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
Thank you, Doug. This is exactly what bothered me too. I did think they were b2b from those words.
-
The performance of your snippet on the search result pages can be pretty variable and affected by a whole host of things.
The first big problem is advertising. If your ranking #1 on a SERP that has a high volume of ads then they will be diminishing the visibility of your site.
The ads you're competing with have a big advantage over your organic SERP. It's much easier for the advertiser to put specific language in their ad to entice searchers to click through. Matching the users intent and adding compelling benefits / reasons why they should visit their site. (eg: Prices you can't beat, free estimates, fitted in 1 day etc...)
Your snippet describes your business but it doesn't tell me "what's in it for me?" if I click though on the link. Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
EGOL has some great advice about sharpening up your snippet.
You've got some reviews and testimonial - What is it that really matters to your customers? Sometimes it's not always what you think it is, or described in the language you'd use (as you're in the trade).
Another question is how much traffic is there for this search term and how "SEO" aware are your competitors. I've noticed that for some competitive terms the real search volume isn't as high as you think it is. I've come to the conclusion that certain terms can be inflated due to the amount of rank tracking going on!
How are your other keywords performing? Are you getting better results from keywords like "granite counter installation St Louis" for instance? Can you compare the CTR between keywords with a similar intent?
The thing is, you don't know what a good CTR for that particular SERP is. You don't know what you competitors (in ads, organic and local) are getting so it's difficult for you to say if you're earning your fair share.
-
Hi Everybody,
i mentioned low CTR when I posted my question, and now I understand that CTR is used for the clicks on Adwords campaign. What I really mean is the clicks ratio of ORGANIC search results and not the Adwords campaign. Clicks on organic results and CTR on Adwords behave similarly?
-
First, I am surprised that the CTR is so low because of your top ranking. My goal with that would be to change the title tag and description tag to match the query as closely as possible and to elicit clicks.
If this was my site I would change the title tag to match the query.... and to elicit clicks.
I don't know your business so I am going to guess.
<title>Granite Countertops: Prompt Installation in St. Louis area</title>
They will see the name of your business in your domain.
Then I would change the description tag. Study the adwords guys. They have great descriptions...
Over 100 colors, Fast, expert installation, Affordable countertops and replacements. Tell them what they are looking for that you can deliver.
-
Thank you, Spencer.
-
It's http://www.archcitygranite.com/ he linked it as an attachment.
-
What are the reasons? I need help with detailed solutions.
If you want carefully considered ideas, please share your domain. Guesses will be a waste of everyone's time.
-
It all depends on the industry, local factors and search trends.
It may be for your industry/business that that is an epic CTR. It also may be that people searching for those items are not actually looking for what you think they are looking for.
Do you have any comparables for your top competitors? There are copious tools out there which can estimate traffic, albeit they can not be very accurate, but still if you compare your traffic to competitor traffic using the same tools, you may get some more insight into what is "normal" for your business.
The bottom line is that every niche has its own numbers and you may be doing everything just fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Youtube Videos: Does this Reset Your Views to 0?
Hello Moz Community, Our team is looking to update a few videos in our Youtube channel but are concerned that doing so will reset the current amount of views to 0 once the change has been made. Would anyone happen to know if this happens or if the views remain the same? Also, how do the updates to the videos affect rank and visibility? Thank you all for your help.
Image & Video Optimization | | PowerhouseMarketing1 -
YouTube Videos on SERPS
Hi there, One of my clients is asking why there's this big SEO result when https://www.google.es/search?q=botemania+youtube&oq=botemani&aqs=chrome.0.69i59j0j69i61j69i57j0l2.1149j0j4&sourceid=chrome&ie=UTF-8. What kind of search results are thos with this big video first result? Any tips how to achieve this? Something related with the views, video description?. I tested a few other similar queries, even big brands included in the search query and this kind of SEO result does not show up. Any help would be appreciated, thanks! qGwcE
Image & Video Optimization | | poliedric0 -
Video and SERP
Hi, 3 weeks ago I uploaded a video to my page using wistia. Does anyone know how long google needs to get the video _snippet _in SERP? Thanks!!! video-snippet.jpg
Image & Video Optimization | | petrospan0 -
Ranking top 3 with Geographical Keyword but not on 1st page without it.
Recently I have been working to solve an issue where we rank number 2 for "Web Design Memphis" yet we do not appear on the first few pages for the keyword "web design." Several of our local competitors appear on the first page without the geo keyword. What can be done to solve this issue? I am not searching incognito and Google is recognizing my locality. Why is the competition able to rank on the first page without the geo keyword and we are not? Thanks for your feedback!
Image & Video Optimization | | speakcreative0 -
Web 2.0 seo
How to use web 2.0 properties for SEO.IF we are posting articles to Web 2.0 do we need publish one article to all web 2 sites or unique articles to each web 2 site ?
Image & Video Optimization | | innofidelity0 -
Google Maps/Places in Organic SERP
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for. One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for. We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation). Any help on this matter would be greatly appreciated.
Image & Video Optimization | | jannkuzel0 -
One business location and several local business listings
Hi, I'm working for an apartment rental agency.The agency is based in one country/city and naturally the Google Places listing is shown when people search "apartments + location", but what to do when we expand abroad? Naturally we want to have a Local Business listing for "apartments + location 2" as well. Is it sufficient to have a "local office"? I see competitors have urls: www.domain/paris and www.domain/london that are listed in local search when searching " apartments + paris" and "apartments + london". Basically, the same site, different locations. I'm wondering if the solution is that simple?
Image & Video Optimization | | vibelingo0 -
Video SERP question
Hello MOZ Helpers.. Sometimes video results pop up in Uiversal search..for example for "recycle paint" my video for recycle paint residing on my website shows up on a Universal SERP SEE IMAGE 1..This happens even when I use an ip mask or change local..the confusing part is why my personal version trumps my youtube version SEE IMAGE 2. What metric(s) is Google using to rank videos, and what kind of benefit does this provide if the video points to your site vs. a video service like youtube or 5min? I have attached 2 images with IMGUR but search "recycle paint" to recreate [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](img src= "Hosted by imgur.com") [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com")
Image & Video Optimization | | johnshearer0