Blog snippets on homepage a potential detriment to rankings?
-
Hey guys,
I realize similar topics have surfaced before, but mainly related to duplicate content penalties, which is not my concern in this case.
My client is parsing blog snippets to the home page; actually 3 large snippets consisting of of approximately 200 words each. They create at least one fresh blog post per month pertaining to the specific industry. I realize this practice has widely embraced to satisfy the "freshness factor" but I am concerned it could be hindering the ability for the home page to rank for our two targeted phrases.
It would seem that by continually rotating the blog snippets which contain content related to the industry, but not necessarily relevant to the home page's targeted key phrases - combined with the fact that the home page has very slim static content - the bots are attempting to assign new taxonomies of information on a monthly basis.
My thoughts are to create a decent block of static content highly-relevant to the home page's target phrases, while reducing the amount of info. contained in the blog snippets, to perhaps only a headline and date.
Comments and suggestions would be appreciated.
-
Yep. They definitely need static content on the home page.
-
I think you still need static text to support that specific area as well. but the blog text should be fine on the home page
-
Yes. The blog posts are relevant and could be construed as supporting text. For example, the home page pertains to a specific area of legal services, but the blog posts discuss legal services in general.
Thank you!
-
I did not think you had a problem until you mentioned very little static content.
I would get your static content up, just having the keywords is not enough, only a small amount of hits come from exact match keywords, by far the most hits come from the long tail, having plenty of supporting text helps you get the long tails.
Are the blog posts relevant, would they be supporting text? or would they confuse the message that you are trying to rank for.
I mean if you page is about cars and you have blog posts about dogs and cats, then you have a problem. but if the blogs are about cars then this can help. but I would still have plenty of static content as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why am i ranking better in canada?
hi, some of my keywords with high volume are ranking on first page in canada, but in the states i am on 3rd pages first result. what factors are contributing this disparity. what can be done here in this case. is it because of my links and tld distribution or some server location thing. what should i do to rank better in the US? i have shared hosting server in singapore.
Intermediate & Advanced SEO | | Sam09schulz0 -
Do you outreach to blogs with no recent activity?
I have been doing outreach to blogs with some good success. My question (problem) is that many blogs do not update regularly and they may not have a new post within the past year or so. Is it best to pass on sending them an email or is it worth the time to do it? What is your cutoff point? Thanks!
Intermediate & Advanced SEO | | TimShank0 -
What is the influence in rankings of a post date?
One of my clients is a glazing company. We found out that al his local pages (city related pages, with titles like 'glazing new york') had an old post date, for example 1 june - glazing etc. (in google). I understand that the influence of freshness depends on the topic, but isn't it bad when dates are too far in the past? sorry for my english - we're an european company 🙂
Intermediate & Advanced SEO | | remkoallertz0 -
Ranking go down why ?
Hello, Thank you , if you help us our web url www.prismpharmamachinery.com before some time very top ranking but now going down 5-7 pages in google any SEO expert can help for that Regards pooja
Intermediate & Advanced SEO | | Poojath0 -
Ranking Page - Category vs. Blog Post - What is best for CTR?
Hi, I am not sure wether I shall rank with a category page, or create a new post. Let me explain... If I google for 'Basic SEO' I see an article from Rand with Authorship markup. That's cool so I can go straight to this result because I know there might be some good insight. BUT: 'Basic SEO' is also an category at MOZ an it is not ranking. On the other hand, if I google for 'advanced SEO' then the MOZ category for 'advanced SEO' is ranking. But there is no authorship image, so users are much less likely to click on that result. Now, I want to rank for a very important keyword for me (content keyword, not transactional). Therefor, I have a category called 'yoga exercises'. But shall I rather create an post about them only to increase CTR due to Google Authorship? I read in Google guidelines that Authorship on homepage an category pages are not appreciated. Hope you have some insights that can help me out.
Intermediate & Advanced SEO | | soralsokal0 -
Author rank
Can anyone tellme how to know my author rank. Is better to gain authority on my author rank +dariopropdental And if it is better to gain authority as author or as page +propdental And if a do a new post on my web every day should i place every link to the post on my profile and my page. Doenst it look spammy. Should all post have a link from my profile.
Intermediate & Advanced SEO | | maestrosonrisas0 -
Does title text of homepage effect ranking of sub pages?
Question is pretty much summed up in the title. I realize that title text on a specific page can effect the ranking of that page. But what I'm getting a feeling of lately is that google uses the title text of your homepage to effect the ranking of the site on a whole. Thoughts?
Intermediate & Advanced SEO | | adriandg1 -
Ranking Ranking Factors!
When you look at the keyword analysis, you see the following ranking criteria: - | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains | How do you rank the importance of each of these factors from 1-4? For example, PA, PLRD, RDLRD, DA Please explain. How many of these factors do you normally need to get within top 5?
Intermediate & Advanced SEO | | inhouseseo0