Buying a domain and redirecting it to your website (improves seo?)
-
hello everyone,
imagine that I have a website with Pagerank 7, PA50 DA59...
and there is another website who is my competitor... so I decide to buy them... Pagerank3 PA30, DA25..
So I redirect this website to my domain...Using google webmasters I say to Google that it was redirected...
So does this improve my SEO or no? Do I get part of the link juice and so on? Can this really improve my rankings?
-
Expanding a bit on what William said. You have to be careful about the domain as well. If the domain is in your line of business it will usually be a good thing, but you need to be sure the domain is indexing in Google (this can be checked by site:www.examplesite.com) and then look at opensiteexplorer, majesticseo and/or ahrefs and see if the anchor text on the site is relevant, If the anchor text looks spammy or low quality you should tread carefully. Also make sure to pay attention to how the links were built, if they were all built recently that screams black hat SEO. If a site passes all the tests mentioned above it should be a benefit.
-
In most cases it will help your rankings, since that link juice does transfer in a 301 redirect. Now, if that competitor's website has some kind of link spam penalty or something similar, that will also transfer over and will hurt your site. As long as the 301'd site isn't penalized in Google, you should see a bump.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relaunching website in two phases - 301 redirect approach
Hey Mozzers, Interested to know your thoughts on the following situation. I am relaunching a website with an updated URL structure in TWO phases. Phase one will be a much smaller version of the site, with 30% of the pages going live - the remaining 70% of page won't be available until Phase two. In Phase one, these 30% of pages will be 301 redirected from their like-for-like versions - old site to new site. The remaining 70%... because the like-for-like pages won't be available until Phase two, which is likely to be launched in 3 months time, should I do a temporary redirect on these pages (302) to the new homepage for the time being, until the new versions of the pages are live - and then implement the 301 from old url to new url. A bit of a messy situation, and not ideal for SEO, but my hands are tied as the organisation is pushing ahead with this phased approach. So, interested to hear your thoughts on an appropriate 301 migration plan.
Intermediate & Advanced SEO | | RWesley0 -
Old Website Build Effecting SEO
So this is a bit of a strange one. My latest website was built on a different domain, then transferred over (as opposed to being built on a subdomain). I was told that the domain which my site was built on wasn't indexed by Google, but looking at the Google Search Console I can see that the old domain name is showing up as the most linked to domain name of my current site - meaning it was indexed. The domain (and all of its pages) does have a 301 redirect to the new website home page (as opposed to their individual pages), but could this be causing me a problem with SEO? Additionally, my website has a sister (UK and US websites), both link to each other on the footer (which appears on every page). Could this be pulling my SEO efforts down if it is a do-follow link?
Intermediate & Advanced SEO | | moon-boots0 -
One website with multiple advertising domains?
Working on a website for a business with distinct lines of business, one is more B2C and one is B2B yet the type of service is related. To think of an example, let's say it's for a photographer who does weddings, but also does real estate photography. He wants to make sure he can market to each audience separately so when they go to his homepage the homepage content is oriented for the services that audience is looking for. If you use two separate websites, they have to be totally unique to avoid dupe content flags, and you also end up diluting each website's domain authority since you are spreading your inbound links between two different websites. However would this be the optimum strategy then? One website hosted on: bozophotography.com A second domain: bozoweddings.com that has a 301 redirect to the wedding section home page on bozophotography.com A third domain: bozorealestatephotos.com that has a 301 redirect to the real estate section home page. So on certain advertising, business cards, etc, the business could choose which domain they want to publicize to insure the audience sees a home page related to that line of business. I suppose you could publicize it as a subdomain like: realestate.bozophotography.com or as a slash address: bozophotography.com/weddings but those seem much less professional, visually, than just having bozoweddings.com. There is rumor you don't quite get 100% of the link juice, but the main domain would be used the majority of the time so I really see no downside?
Intermediate & Advanced SEO | | Jazee0 -
Redirect Plugin: Redirecting or Rewriting?
Hey everybody! It's been a while since off the boards! I am reworking a site and I have been looking into their Redirection Plugin. I personally tend to lean towards just using the .htaccess because, well, why not. However, when looking deeper into the plugin I found myself a little confused with their redirection wording. RewriteRule ^/products/landing-page-october-2015/$ /products/special-education-news-october-2015/ [R=301,L] Is that the same thing as a classic Redirect 301?
Intermediate & Advanced SEO | | HashtagHustler0 -
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | | rich.owings1 -
Canonical Question: Root Domain Geo Redirects to SubFolder.
Howdy, Working on a larger eComm site that 302s you based on your location. With that in mind should I canonicalize the final page. domain.com => 302 => domain.com/us/, domain.com/fr/, etc... (Should these all have a canonical pointing to the root domain.com?
Intermediate & Advanced SEO | | blake.runyon0 -
Move webshop domain to the brand domain?
Hello, A client of mine has a brand with a website for over 10 years now.
Intermediate & Advanced SEO | | Seeders
About 4 years ago the have opened a webshop on an other domain (like www.brandnamewebshop.com). At this moment the brand domain has a seomoz authority of 45.
The webshop domain authority is 25. The question:
Would it not be better to transfer the webshop to the brand domain because of the domain authority? If so, how can this be done the best way? With a 301?
I also think: what a loss of energy of building the authority on the other domain.
Is it an idea to use both domains for a webshop and rewrite the content? Or is there an other way to still make use of the built up domain authority? Would it really help the other domain when I make a 301 redirect (and make use of the pointing links to the webshop domain?). I hope somebody have some experience with this...
Looking forward to the possibilities! Gerjan0 -
How do 302 redirects from Akamai content targeting impact SEO?
How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them. As far as I know Akamai doesn't allow me to use anything but a 302. Anyone run across this? is this 302 a problem? I did a fetch as googlebot on my main domain and all I see is the Akamai 302. I can't imagine this is the first time Akamai has run across this but I would like to know for sure.
Intermediate & Advanced SEO | | Positec0