Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
"Search Box Optimization"
-
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization".
Essentially, they are claiming they can insert a company name into the autocomplete results on Google.
Clearly, this isn't a legitimate service - however, is it a well known technique?
Despite our recommendation to not move forward with it, the client is still very intrigued.
Here is a video of a similar service:
https://www.youtube.com/watch?v=zW2Fz6dy1_A -
"So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them."
Sounds legit. This seems to be a bait and switch service directed at those unfamilar with seo to get them intrigued. Gotta love those pesky seo emails selling dreams every day! We get quite a few of them here. Most go straight to the trash folder. Wonder what they tell the client when it doesnt work and they don't show up in auto suggest? lol
-
Go type "search box optimization". Nuthin'
So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them.
Honestly, this isn't going to work for most queries. The average searcher isn't typing the words in the right order to get YourBusiness added to the end of a query. And, if you watched in that video they had to type out these big, long, improbable, almost worthless queries (that you would probably own anyhow) just to see the brand name. To me that was mighty convincing that this is a baloney service. We were laughing about that here.
-
It's generally a technique that is prohibited by companies that people hired to do this type of thing. For example, people would put up gigs on Amazon Mechanical Turk, asking people to search for a particular phrase, to help them get into autosuggest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page disappears from Google search results
Hi, I recently encountered a very strange problem.
Technical SEO | | JoelssonMedia
One of the pages I published in my website ranked very well for a couple of days on top 5, then after a couple of days, the page completely vanished, no matter how direct I search for it, does not appear on the results, I check GSC, everything seems to be normal, but when checking Google analytics, I find it strange that there is no data on the page since it disappeared and it also does not show up on the 'active pages' section no matter how many different computers i keep it open. I have checked to page 9, and used a couple of keyword tools and it appears nowhere! It didn't have any back links, but it was unique and high quality. I have checked on the page does still exist and it is still readable. Has this ´happened to anyone before? Any thoughts would be gratefully received.0 -
Optimal use of keywords in header tag
what does optimal use of keywords in header tag actually mean given you indicate this as hurting seo factor?
Technical SEO | | Serg1550 -
How do I "undo" or remove a Google Search Console change of address?
I have a client that set a change of address in Google Search Console where they informed Google that their preferred domain was a subdomain, and now they want Google to also consider their base domain (without the change of address). How do I get the change of address in Google search console removed?
Technical SEO | | KatherineWatierOng0 -
Image Search
Hello Community, I have been reading and researching about image search and trying to find patterns within the results but unfortunately I could not get to a conclusion on 2 matters. Hopefully this community would have the answers I am searching for. 1) Watermarked Images (To remove or not to remove watermark from photos) I see a lot of confusion on this subject and am pretty much confused myself. Although it might be true that watermarked photos do not cause a punishment, it sure does not seem to help. At least in my industry and on a bunch of different random queries I have made, watermarked images are hard to come by on Google's images results. Usually the first results do not have any watermarks. I have read online that Google takes into account user behavior and most users prefer images with no watermark. But again, it is something "I have read online" so I don't have any proof. I would love to have further clarification and, if possible, a definite guide on how to improve my image results. 2) Multiple nested folders (Folder depth) Due to speed concerns our tech guys are using 1 image per folder and created a convoluted folder structure where the photos are actually 9 levels deep. Most of our competition and many small Wordpress blogs outrank us on Google images and on ALL INSTANCES I have checked, their photos are 3, 4 or 5 levels deep. Never inside 9 nested folders.
Technical SEO | | Koki.Mourao
So... A) Should I consider removing the watermark - which is not that intrusive but is visible?
B) Should I try to simplify the folder structure for my photos? Thank you0 -
Link rel="prev" AND canonical
Hi guys, When you have several tabs on your website with products, you can most likely navigate to page 2, 3, 4 etc...
Technical SEO | | AdenaSEO
You can add the link rel="prev" and link rel="next" tags to make sure that 1 page get's indexed / ranked by Google. am I correct? However this still means that all the pages can get indexed, right? For example a webshop makes use of the link rel="prev" and ="next" tags. In the Google results page though, all the seperate tabs pages are still visible/indexed..
http://www.domain.nl/watches/?tab=1
http://www.domain.nl/watches/?tab=24
http://www.domain.nl/watches/?tab=19
etc..... Can we prevent this, and make sure only the main page get's indexed and ranked, by adding a canonical link on every 'tab page' to the main page --> www.domain.nl/watches/ I hope I explained it well and I'm looking forward to hearing from you. Regards, Tom1 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
How to handle (internal) search result pages?
Hi Mozers, I'm not quite sure what the best way is to handle internal search pages. In this case it's for an ecommerce website with about 8.000+ products and search pages currently look like: example.com/search.php?search=QUERY+HERE. I'm leaning towards making them follow, noindex. Since pages like this can be easily abused for duplicate content and because I'd rather have the category pages ranked. How would you handle this?
Technical SEO | | Qon0 -
301 for "index.php" in Web.config?
Hi there, I'm trying to create a 301 redirect for the file "index.php" but I keep getting a "fail to redirect" message in Firefox whenever I insert it into the Web.config file. <location path="index.php"></location> Is there anyway around this? Thanks for any help According to Open Site Explorer, there are about 500 links to my index file but it only has a 302 status so will not be passing link juice.
Technical SEO | | tdsnet0