Organic search data not representative of site Authority, need advice
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Hi, I seeking some advice, I have an organic search issue, I would like to figure out if there is any reason why my site www.aatravel.co.za would not be doing well in the rankings?
This domain is more powerful than a previous Domain we had, 51 versus 37 according to MOZ, but despite this it is not ranking nearly as well.
There are a few things to consider. The domain was owned by us then got taken away about 3 years ago and then 301ed to a completely new site, then it was 404ed for about a year before we got it back, and now we have it back and have populated it with the same data as the less powerful Domain www.aaholidays.co.za. I believe that most of the AA Travel Authority comes from a stronger backlink profile.
Why would this now 2 month after we reskinned and converted 301s back not be ranking as highly? Is there an issue with old site structure and google not passing through the 301 link juice from old pages that have links to the new ones(we have 301ed them)?
Also I have 301ed the old aaholidays.co.za site to this one as the new home of AA Travel, that organic traffic was at about 8 000 visits a month, and the new site is at about 2 300. Has Google sandboxed the Domain for a certain period of time, or is there something else that may be the matter?
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Have you done a back link analysis of the domain to see if the previous domain owner created an unnatural back link profile that still exists?
Maybe the back links from the previous owner are about terms not related to your content and it is throwing off the site categorization.
Sometimes it just takes time to get back up and running after a big change like that. I see your old site still has 2,200 pages indexed in google - https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enUS503US504&ion=1&espv=2&es_th=1&ie=UTF-8#q=site%3Aaaholidays.co.za
Did you add the new site to webmaster tools and submit a sitemap?
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