Is WordPress a Blog in the eyes of Google?
-
Hi,
My online Shop is based on WordPress with the WooCommerce plugin. Now, I have met a SEO guy who told me that's bad in the eyes of Google:
Because Google apparently sees my website as a blog and not as a E-Commerce site.
Wow, this statement really confused my, since I am working so hard on content and good rankings. Any opinions on this would be appreciated.
Best, Robin
-
Ahh ok I follow you! Well, we haven't run any actual experiments using 2 online shops like the example you mentioned (one using Woo & the other using another platform). But we have taken existing OpenCart & Magento sites that were already ranking for competitive terms and migrated them over to WooCommerce. The rankings dipped for a short period but recovered and have since superseded the rankings they had before.
I was skeptical of WooCommerce at first but it has become our preferred solution for eCommerce. I'm not saying the others are bad or anything.
To answer your question, I don't think it would make a difference if you used one platform over another if they were both structured the same and had similar social engagement, etc. As long as you keep things RELEVANT and keep the site geared around your target audience needs, you should be fine either way.
Hope this helps!!
-
No, it was a thought on a fictional experiment.
If you create 2 online shops with the same content, the results would be the same (forget about duplicate content for that thought experiment).
Now will the results still be the same if you have 2 different systems, e.g. Magento and WordPress? Given that URL structure, social shares and other ranking signals are equal.
-
Certainly Robin! I'm happy to share my experience and opinion
In terms of rankings, Google simply bases it on relevancy. I don't think you should worry too much about blog vs ecommerce. Woo Commerce is a great tool and IMO delivers the best of both worlds. It gives the ability to have an online store while at the same time, gives the blog platform where you can post relevant content for your site users.
To answer your question, I first need to clarify what you mean by:
"If you have the same content on all pages and one system WooCommerce (WordPress) and one Magento, would that make a difference?"
Do you also have a Magento store?
-
Thank you for your feedback. He didn't give any specifics, just said that Google puts WordPress sites in the 'blog' category.
Although, I don't know if Google is differentiating between blogs and ecommerce sites in terms of ranking.
The question is: If you have the same content on all pages and one system WooCommerce (WordPress) and one Magento, would that make a difference? My guess is not, but I am not an expert
Thanks again for you answer.
-
Hey,
I Agree with Bryan, and I myself have ecommerce websites with woo commerce that have blogs as well. When you go to the posts section and add a post that should be going to the blog section on your website. Google is looking for good rich content on your pages explaining each product.
-
Hey Robinl!!
We have several projects that use WooCommerce. All have an online store and blog. No problems with any of them!
I am not sure where he is getting that idea from as I am certain Google understands that WooCommerce is a WP plugin that allows you to run the online store on the WP (blog) platform. Was this just his opinion or was there any supporting information that he gave you? Maybe based on another project he'd worked on?
IMO and experience, you are fine to use this set up. We have several sites set up using this same structure without any issues. We've even moved some Opencart and Magento sites over to use WooCommerce. They too are doing just fine!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google + and Schema
I've noticed with a few of the restaurant clients I work with that Schema isn't contributing at all to their SERP -- their Google + page is. Is there any way to have more control over what Google is pulling to help make UX better? I.e. showing photos of the restaurant without a logo, etc.
Intermediate & Advanced SEO | | Anti-Alex0 -
How important is the user experience for SEO in google's eyes?
So far I've gathered that backlinks are really king, however you can't get good backlinks without well written content that serves a purpose. As well you can't do a great job with that content and not keep a good user experience, since why would anyone want to backlink to content that can be helpful if you squint an eye and suffer a few scrolling cramps. So how would you rank user experience in the everlasting war of SEO for Google? With this in mind, why would using bootstrap resources pose a problem? I've seen it could add issue to pageload times, however seems minifying could easily solve that. I personally enjoy the use of Bootstrap since it's very easy on the eyes and can have real positive effects when a user looks at content on such a framework.
Intermediate & Advanced SEO | | Deacyde0 -
Why do Local "5 pack" results vary between showing Google+, Google+ and website address
I had a client ask me a good question. When they pull up a search result they show up at the top but only with a link to their G+ page. Other competitors show their web address and G+ page. Why are these results different in the same search group? Is there a way to ensure the web address shows up?
Intermediate & Advanced SEO | | Ron_McCabe0 -
Does putting a Google custom search box on make Google think my users are bouncing?
I added a Google custom search box to my pages, that's doing an advanced Google search. A lot of people are using it. So users are coming to my site from a Google search, and then often performing another Google search on my site. Should I be worried that Google may interpret the resultant user behavior as a bounce or pogo-stick? Or will the fact that the second search occurred on my site, using custom search, and with advanced parameters signal to Google that this is not a dissatisfied user returning to Google? Thanks
Intermediate & Advanced SEO | | GilReich0 -
404 in google webmaster tool
I have redesigned my website with new web address over 6 months ago and in the google webmaster tools it still shows my old urls with a reponse code 404 and still crawls those pages. How do I make sure they don't appear anymore in the webmaster tool and don't get crawled anymore ? or should I do a re-direct ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How Should I Start Using SEO For Wordpress
I want to ranked my all keywords on top 10 position but unforunately only few keywords are in top 10 position.. Now i already using some recommend plugins like Yoast, Easy WP SEO. So my main question is how should i start promoting my wordpress topic. I already submitting to social network but not getting enough traffic except Stumbleupon... I am using SEO software like SenukeX and Bookmarking Demon but still no luck.. i am not getting quality backlinks.... please help i am very frustrated... please someone give proper guideline.. every day is over by thinking the strategy...
Intermediate & Advanced SEO | | mamuti0 -
Is Google Webmaster tools Accurate?
Is Google webmaster Tools data completely inaccurate, or am I just missing something? I noticed a recent surge in 404 errors detected 3 days ago (3/6/11) from pages that have not existed since November 2011. They are links to tag and author archives from pages initially indexed in August 2011. We switched to a new site in December 2011 and created 301 redirects from categories that no longer exist, to new categories. I am a little perplexed since the Google sitemap test shows no 404 errors, neither does SEO MOZ Crawl test, yet under GWT site diagnostics, these errors, all 125 of them, just showed up. Any thought/insights? We've worked hard to ensure a smooth site migration and now we are concerned. -Jason
Intermediate & Advanced SEO | | jimmyjohnson0 -
How to position in local Google
Hello, It's been easy for me to jump in .com - English only results. But, regional google is making me problems. How to position there? What are the top 3 key elements for ranking locally that don't matter much internationally? Thanks!
Intermediate & Advanced SEO | | DaBomb110