Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best practice for URLs for E-commerce products in multiple categories?
-
Hello all!
I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment.
Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories?
Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content?
Thanks in advance!
Kind Regards,
JDM
-
Does the platform you are using let you select a default category for the product? Several platforms will let you select multiple categories and make you chose one as a default category. If so, you can just work off the uri of the page and insert the default category as the canonical category in the rel=canonical.
-
Use the rel=canonical tag so that all URL's would point to the 'end' toy car page - hence avoiding any duplicate content. If there isn't much content anyway, Google has said they actually wouldn't penalise for this.
I had a little look and found something slightly similar I guess here:Â https://productforums.google.com/forum/#!topic/webmasters/wFlGmPiQe5E
I'd def use Rel=Canonical though
Jamie
-
Hi Hatfish,
If both categories are relevant and deserve their own areas, then put the products in both the hierarchies. Then, decide which heirarchy is the most important (from a SERPs perspective) and Canonical the product URL to a single URL.
Using your example:
The sports car category would be my main category. When you navigate to the Convertibles category you would be able to find that sports car. However, when visiting the product the URL would resolve to a single URL. So, if I was in the convertible category it would send me to the Sports Car hierarchy page (through a 301 redirect).
Make sure to identify 1 URL for canonical purposes
Make sure to 301 the subordinate URL to the main URL
This way the user can use both areas to navigate through your site and find the product they are looking for. But, as far as SEO is concerned there is only 1 main URL for each product.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Mega Menu Navigation Best Practice
First off, I'm a landscape/nature/travel photographer. I mainly sell prints of my work. I'm in the process of redesigning my website, and I'm trying to decide whether to keep the navigation extremely simple or leave the drop-down menu for galleries. Currently, my navigation is something like this: Galleries
Intermediate & Advanced SEO | | shannmg1
 > Gallery for State or Country (example: California)
 > Sub-region in State or Country (example: San Francisco)
Blog
Prints
About
Contact Selling prints is the top priority of the website, as that's what runs the business. I have lots of blog content, and I'm starting to build some good travel advice, etc. but in reality, the galleries, which then filter down to individual pages for each photo with a cart system, are the most important. What I'm struggling to decide is whether to leave the sort of "mega menu" for the galleries, or to do away with them, and have the user go to the overall galleries page to navigate further into the site. Leaving the mega menu intact, the galleries page becomes a lot less important, and takes out a step to get to the shopping cart. However, I'm wondering if the amount of galleries in the drop down menu is giving TOO many choices up front as well. I also wonder how changing this will affect search. Any thoughts on which is better or is it really just a matter of preference?0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
What is the best URL structure for categories?
A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted.  However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!
Intermediate & Advanced SEO | | underscorelive0 -
Do 404 pages pass link juice? And best practices...
Last year Google said bad links to 404 pages wouldn't hurt your site. Could that still be the case in light of recent Google updates to try and combat spammy links and negative SEO? Can links to 404 pages benefit a website and pass link juice? I'd assume at the very least that any link juice will pass through links FROM the 404 page? Many websites have great 404 pages that get linked to: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fretardzone.com%2F404 - that was the first of four I checked from the "60 Really Cool...404 Pages" that actually returned the 404 HTTP Status! So apologies if you find the word 'retard' offensive. According to Open Site Explorer it has a decent Page Authority and number of backlinks - but it doesn't show in Google's SERPs. I'd never do it, but if you have a particularly well-linked to 404 page, is there an argument for giving it 200 OK Status? Finally, what are the best practices regarding 404s and address bar links? For example, if
Intermediate & Advanced SEO | | Alex-Harford
www.examplesite.com/3rwdfs returns a 404 error, should I make that redirect to
www.examplesite.com/404 or leave it as is? Redirecting to www.examplesite.com/404 might not be user-friendly as people won't be able to correct the URL in the address bar. But if I have a great  404 page that people link to, I don't want links going to loads of random pages do I? Is either way considered best practice? If I did a 301 redirect I guess it would send the wrong signal to the crawlers? Should I use a 302 redirect, or even a 304 Not Modified redirect?1 -
How to properly link to products from category pages?
Hi All, We have an e-commerce website and the category pages are built so that there is a product image and below it there is the title. Both the image and the title are in a href (each on its own). I encountered the following unfinished discussion here at MOZ:
Intermediate & Advanced SEO | | BeytzNet
http://www.seomoz.org/q/how-to-optimize-achor-text-links-on-ecommerce-category-page#post-93758 The discussion states that its improper. The question is - if it is wrong then why? (maybe because Google will give its weight to the image anchor instead of the text anchor since it is higher in the page). The other question is how to resolve the matter?
Should I add nofollow to the image href? Thanks0 -
Best practice to redirects based on visitors' detected language
One of our websites has two languages, English and Italian. The English pages are available at the root level:
Intermediate & Advanced SEO | | Damiano
www.site.com/Â Â Â English homepage www.site.com/page1
www.site.com/page2 The Italian pages are available under the /it/ level:
www.site.com/it   Italian homepage www.site.com/it/pagina1
www.site.com/it/pagina2 When an Italian visitor first visits www.mysit.com we'd like to redirect it to www.site.com/it but we don't know if that would impact search engine spiders (eg GoogleBot) in any way... It would be better to do a Javascript redirect? Or an http 3xx redirect? If so, which of the 3xx redirect should we use? Thank you0