Find competitors keywords
-
how can i find my competitors keywords
-
Another way is to simply view what they've inserted into their keyword meta tag. Although that tag has not been used by Google for some time, many websites still populate the tag with the terms they would like the page to rank well for. To view the keywords meta tag, right click (if you're using windows) on the web page you're investigating and select "view source" or "view page source" and look near the top of the html page. There you'll see some code that looks like this:
name="keywords" content="keyword 1, keyword 2, keyword 3, etc."/>
While you're looking at the page source, you can also look at the title tag (usually just above the keyword tag by a few lines). It looks like this:
<title>...this is the page title....</span><span></title>
If you see overlap between words and or phrases in the title and the keywords tags, you can be pretty sure they are trying to rank for those terms--maybe successfully, maybe not.
-
Hi there
Quite a few tools out there will let you do this. SEMRush is a popular one - simply add the competitor's URL into the field and it will show you the organic (and paid) keywords they rank for. Searchmetrics does this too, and I've found it a bit better for EU keywords.
Keyword Spy and SpyFu do this as well.
Hope these help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Monthly Keyword Volume Differences Keyword Research V's Campaign Rankings
Why are there differences in the keyword volume data, is this a UK only issue? Am I missing something? Within Keyword Research;
Moz Bar | | GrouchyKids
suspended ceiling systems swindon (0-10) Within Campaign Rankings:
suspended ceiling systems swindon (no data) It's not just one instance either its across multiple keywords.0 -
Can I retrieve city based keywords from Moz Keyword Explorer?
I was trying to take keywords based on cities, but could not find an option to set the city based target. Please help!
Moz Bar | | S-A-Marketing1 -
Keyword Explorer Stuck
Is anyone else experiencing troubles with Keyword Explorer? We have several keyword lists and they keep getting frozen on "Gathering Metrics" for days, even if we had results for those particular keywords previously. Just curious to know if this is a pervasive problem and if there's some kind of an easy fix.
Moz Bar | | hesaulsbury0 -
How often are keyword rankings updated?
My keyword rankings were last updated on the 8th of October when will they be updated? Thanks, Sam
Moz Bar | | Sam.at.Moz0 -
Keyword Difficulty Not Working (using it for AU)
The Keyword Difficulty is not working for AU. Can you get AU KWs to work? Any tips on us getting it to work? We've: deleted KWs and started over. logged out & logged back in. tried from multiple computers. waited hours. Thanks!
Moz Bar | | WME0 -
Unsure on Keyword Difficulty Tool
Hi all. I am just using the Keyword Difficulty tool for the first time really, in the Research Tools section. Just finding my way around and was wondering why when i enter my keywords for analysis and select Google, UK as my search engine parameters i get BING local and global search volume rather than Google? Many thanks in advance, any help is appreciated 🙂
Moz Bar | | K-Taz0