Scaling with schema markup
-
Right now, the only way I know to do schema markup is through hard coding the designated area where the information is located on the site. I'm thinking about developing an option in a WYSIWYG that allows for basic schema implementation to make it easier for multiple users of experience levels. Does anyone have any examples, tools, or tips for making schema scalable? I want to do a good job with this, but the site I am working on has thousands of pages and multiple "owners."
-
What environment is the site built in? Normally, you build the microdata markup into the site template, this way no hard-coding of individual microdata is needed.
If you're on WordPress, there are plugins for that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At scale way to check content in google?
Is there any tools people know about where I can verify that Google is seeing all of our content at scale. I know I can take snippets and plug them into Google to see if we are showing up, but this is very time consuming and want to know across a bulk of pages.
Intermediate & Advanced SEO | | HashtagHustler0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Schema - LocalBusiness markup for national companies
If we are marking up schema for a company that does services nationally, but has one physical location, should we use LocalBusiness for the organization type? It's an advertising company that is based in North Carolina, but services companies nationally. Thanks as always friends!
Intermediate & Advanced SEO | | ReunionMarketing0 -
A good review schema markup tutorial?
Howdy Moz, Still kind lost of review markup and the best way to get it implemented into a Wordpress site. Any suggestions on a good tutorial that walks you through the process?
Intermediate & Advanced SEO | | AaronHenry0 -
Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages. We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
Intermediate & Advanced SEO | | Silkstream
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices). We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page. Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank. Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!0 -
Where does Schema.org Microdata go on a page?
Say you've got a Magento e-commerce site and you want to add Schema.org Microdata to it to take advantage of Google's Rich Snippets feature. Would the markup be part of the page's HTML TITLE . . . or somewhere in the bare-bones description (usually wrought by inputting data into separate fields in the CMS), e.g., Item: Something
Intermediate & Advanced SEO | | RScime25
Price: $00.00
Short Description: blah, blah, blah Or, hidden somewhere in the header? Or, can it be marked-up somewhere beneath my lengthy (and Panda-friendly) content and subsequently extracted by Google and highlighted in the SERPs? Admittedly, I'm more than a bit late to the Schema.org party and I'm a content-guy anyway; and not much good at under-the-hood stuff. I figure I'd better get my chops together, now. I've searched Moz.com's Q&A as well as Google's and Schema.org's and haven't come up with an answer yet that doesn't require that I learn a whole new vocabulary.0 -
If you have multiple schema types on a page, which Rich Snippet will display in Google?
We currently have product schema on product pages and will now be adding video schema to our product pages. According to Google they state you can have multiple schemas on a page, do you know if you have a product schema and a video schema which rich snippet will display in Google?
Intermediate & Advanced SEO | | gatorpool0 -
Large scale geo-targeting?
Hi there. We are an internet marketing agency and recently did a fair amount of working trying to optimise for a number of different locations. Although we are based in Preston (UK), we would like to attract clients from Manchester, Liverpool, etc. We created landing pages for each of the locations that we wanted to target and each of the services - so we had an SEO Manchester page and a Web Design Manchester page for example. These were all written individually by a copywriter in order to avoid duplicate content. An example of one of the first of these pages is here: http://www.piranha-internet.co.uk/places/seo-blackpool.php We created a 'where we cover' page and used a clickable map rather than huge long list of text links, which we felt would be spammy, to link through to these pages. You can see this page here: http://www.piranha-internet.co.uk/where-we-cover.php Initially we gained a great deal of success from this method - with the above Blackpool page ranking #7 for "SEO Blackpool" within a week. However these results quickly disappeared and now we don't rank at all, though the pages remain in the index. I'm aware that we don't have many external links pointing to these pages, but this cannot explain why these pages don't rank at all, as some of the terms are relatively non-competitive. A number of our competitors rank for almost all of these terms, despite their pages being exact duplicates with simply the city/town name being changed. Any ideas where we've gone wrong?
Intermediate & Advanced SEO | | Piranha_Solutions0