How does Google treat Header tags now? H1s, H2s and H3s. What happens if you skip the H2?
-
The theme I am using now means each page on my is currently set up like this:
h1> keyword phrase
keyword phrase
The new theme I want to use is different
h1> keyword phrase
Will changing the theme have a negative effect on the rankings due to losing the h2 on each page?
-
Brian,
I personally come from a slightly different stand point; relax. When changing themes these days I personally think that the Meta data is on the lower end of your concerns. Matt Cutts said even said in a video that if you have many pages that are missing H1, H2 etc. it isn't even worth your time to go back and add them.
RobertFisher of DrumBeat marketing is an avid poster on this forum often says that SEO is a lot more than just ranking. I don't want to speak for him but from what I have gathered he uses a lot of the meta data has a hook, more than just a ranking feature.
Combining the two pieces of information I stated, I try not to concern myself with H1,H2 as far as ranking, I view it like the text on a billboard or the marketing behind an advertisement. This is where the lines of SEO and Marketing begin to get blurred in my opinion. Use your meta data to sell your website and get the individual to click on the search result. Rankings will follow.
https://www.youtube.com/watch?v=RBTBEfd7z_Y <-- Matt Cutts video on meta Data
-
Hi Brian
Do a search on here for h1, this was covered in a topic in the last few days. In essence never miss a tag, or search engines will stop at the gap and will not jump from h1 to h3. Change H3 to h2, so that all are sequential. h1. h2. h3 etc
Hope that helps
Bruce
-
You need to test it and see what happens. Most of the times I've done this, nothing really happened. As long as everything is pretty much intact and the URL didnt change
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has penalized me for a keyword,and removed from google some one know for how long time is the penalty
i have by some links from fiverr i was ranking 9 for this keyword with 1200 of searches after fiverr it has disappeared from google more then 10 days i guess this is a penalty someone know how long a penalty like this is how many days to months ? i don't get any messages in webmaster tools this is the gig https://www.fiverr.com/carissa30/do-20-unique-domains-high-tf-and-cf-flow-backlinks-high-da?source=Order+page+gig+link&funnel=a7b5fa4f-8c0a-4c3e-98a3-74112b658c7f
Intermediate & Advanced SEO | | alexmuller870 -
In our reports we get alt tag errors for our banner images. We are unable to add alt tags to the banner images as they live inside CSS. We can add a title tag on the div title for the banner. Does that help with SEO and accessibility?
We are unable to add alt tags to the banner images as they live inside CSS. We can add a title tag on the div title for the banner. Does that help with SEO and accessibility?
Intermediate & Advanced SEO | | Shirley.Fenlason0 -
Google + and Schema
I've noticed with a few of the restaurant clients I work with that Schema isn't contributing at all to their SERP -- their Google + page is. Is there any way to have more control over what Google is pulling to help make UX better? I.e. showing photos of the restaurant without a logo, etc.
Intermediate & Advanced SEO | | Anti-Alex0 -
Ranking on google but not Bing?
Any reason why I could be ranking for Google but not Bing?
Intermediate & Advanced SEO | | edward-may0 -
H Tags Vs "H Style" Tags?
Hey everybody! So I was wondering what the difference between the H tags and "H Style". My first thought is that it's just the style guide, and not actually a meta tag, but before I go around changing all these styles I want to make sure my computer isn't going to explode SEO juice. Thanks!
Intermediate & Advanced SEO | | HashtagHustler0 -
Why Google is not showing right title tags of my website inner pages?
Hello Everyone, I have a same problem with my 3 websites that Google is not showing right title tags of inner pages of my websites goldcoast-plumbers.com: http://screencast.com/t/2AEzDcoTkWF accountants-goldcoast.com.au: metalrecyclers-brisbane.com.au One common thing is all these websites is All in one SEO Pack Plugin for SEO Is it a problem? Thanks in advance for your help! Regards
Intermediate & Advanced SEO | | Asjad0 -
How long is the google sandbox these days?
Hello, I'm putting up a new site for the first time in a while. How long is the Google Sandbox these days, and what has changed about it. Before it was 6 months to 1 year long. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Links on Google Notebook
I have used OSE to look at links of a competitors site and notice they have dozens for links from Google Notebook pages eg http://www.google.pl/notebook/public/05275990022886032509/BDQExDQoQs8r3ls4j This page has a PA of 48 Is this a legitimate linking strategy?
Intermediate & Advanced SEO | | seanmccauley0