Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google treat Header tags now? H1s, H2s and H3s. What happens if you skip the H2?
-
The theme I am using now means each page on my is currently set up like this:
h1> keyword phrase
keyword phrase
The new theme I want to use is different
h1> keyword phrase
Will changing the theme have a negative effect on the rankings due to losing the h2 on each page?
-
Brian,
I personally come from a slightly different stand point; relax. When changing themes these days I personally think that the Meta data is on the lower end of your concerns. Matt Cutts said even said in a video that if you have many pages that are missing H1, H2 etc. it isn't even worth your time to go back and add them.
RobertFisher of DrumBeat marketing is an avid poster on this forum often says that SEO is a lot more than just ranking. I don't want to speak for him but from what I have gathered he uses a lot of the meta data has a hook, more than just a ranking feature.
Combining the two pieces of information I stated, I try not to concern myself with H1,H2 as far as ranking, I view it like the text on a billboard or the marketing behind an advertisement. This is where the lines of SEO and Marketing begin to get blurred in my opinion. Use your meta data to sell your website and get the individual to click on the search result. Rankings will follow.
https://www.youtube.com/watch?v=RBTBEfd7z_Y <-- Matt Cutts video on meta Data
-
Hi Brian
Do a search on here for h1, this was covered in a topic in the last few days. In essence never miss a tag, or search engines will stop at the gap and will not jump from h1 to h3. Change H3 to h2, so that all are sequential. h1. h2. h3 etc
Hope that helps
Bruce
-
You need to test it and see what happens. Most of the times I've done this, nothing really happened. As long as everything is pretty much intact and the URL didnt change
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alternate page with proper canonical tag Status: Excluded in Google webmaster tools.
In Google Webmaster Tools, I have a coverage issue. I am getting this error message: Alternate page with proper canonical tag Status: Excluded. It gives the below blog post page as an example. Any idea how to resolve? At one time, I was using handl utm grabber, but the plugin is deactivated on my website. https://www.savacations.com/turrialba-costa-ricas-garden-city/?utm_source=deleted&utm_medium=deleted&utm_term=deleted&utm_content=deleted&utm_campaign=deleted&gclid=deleted5.
Intermediate & Advanced SEO | | Alancito0 -
H Tags in Menu
Hi I am checking the H2 tags on this page https://www.key.co.uk/en/key/dollies-load-movers-door-skates I have noticed my dev team have implemented H2's on the categories in the menu. Will this completely confuse Google as to what that page is about? In my opinion those links shouldn't be heading tags at all
Intermediate & Advanced SEO | | BeckyKey0 -
Multiple H2 tags
Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks
Intermediate & Advanced SEO | | seoman101 -
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
Proper Title Tags for ecommerce
In terms of E-commerce title tags. We are a manufacturer of our own clothing products. We are new to the SEO landscape so if this question is an obvious answer, then i apologize for wasting any one times in advance. We Manufacture our own clothing. Each item has a name. The names are American womens names such as amanda or lori or jenniffer etc. When we create the title tag for them should we include the name of the item itself at the beginning or end. For example should it be Item Name - Keyword - Keyword - Brand Name(aka manufacturer) or Keyword - Keyword - Item Name - Brand Name (aka manufacturer) The reason we ask this is because we think it would be a waste to rank for actual American names such as Jennifer and Jessica. All that we have read on Moz suggests that it seems to be better to have pertinent keywords in the beginning of the title as opposed to the end. In terms of our brand name we already rank number 1 for every combination of our brand. So we would like to start picking up traffic for the different product types we sell and there respective synonyms. Not sure if i am making any sense. Sorry in advance, and any help is very very much appreciated.
Intermediate & Advanced SEO | | Imagination0 -
Prevent Google from crawling Ajax
With Google figuring out how to make Ajax and JS more searchable/indexable, I am curious on thoughts or techniques to prevent this. Here's my Situation, we have a page that we do not ever want to be indexed/crawled or other. Currently we have the nofollow/noindex command, but due to technical changes for our site the method in which this information is being implemented if it is ever displayed it will not have the ability to block the content from search. It is also the decision of the business to not list the file in robots.txt due to the sensitivity of the content. Basically, this content doesn't exist unless something super important happens, and even if something super important happens, we do not want Google to know of its existence. Since the Dev team is planning on using Ajax/JS to pull in this content if the business turns it on, the concern is that it will be on the homepage and Google could index it. So the questions that I was asked; if Google can/does index, how long would that piece of content potentially appear in the SERPs? Can we block Google from caring about and indexing this section of content on the homepage? Sorry for the vagueness of this question, it's very sensitive in nature and I am trying to avoid too many specifics. I am able to discuss this in a more private way if necessary. Thanks!
Intermediate & Advanced SEO | | Shawn_Huber0 -
H2 Tag Backlink - is this safe?
I have found that my site is getting a link from a good site, but my concern is that the link is in a H2 tag in the footer of the front page of the site Would getting a link from a site wrapped in H2 tags be safe? The anchor is my sites brand name
Intermediate & Advanced SEO | | JohnPeters0 -
Check Google ban on domainname
Hello all, If I wanted to know if a domainname has a google ban on it would the following be a good idea to test it. Place an article on the domain page with unique content and then link to the page so its gets indexed and then link to the article from a well indexed page. If it doesn't get indexed there might be a ban on the page, if it does get indexed there is no ban on the page... Or are there other points I should keep in mind while doing this. All help is very welcome. Cheers, Arnout
Intermediate & Advanced SEO | | hellemans0