Adwords negative keywords / keyword lists conflicting?
-
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns?
And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them...
Cheers!
-
Thanks for all responses.
Here is an official Google reply on negative keyword types:
Negative exact would only not show when the exact term is the entire query. Negative phrase would not show anytime the term showed anywhere in the query in that order. Negative would not show anytime the entire term showed anywhere in the search query in any order.
Say you had the keyword "blue mercedes car" on broad match. Here's how the different versions of the negative keyword "fast blue" would affect this ad.
-
-fast blue (Negative)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD NOT SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD NOT SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD NOT SHOW
fast blue mercedes car - WOULD NOT SHOW -
-"fast blue" (Negative Phrase)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD SHOW
fast blue mercedes car - WOULD NOT SHOW -
-[fast blue] (Negative Exact)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD SHOW
fast blue mercedes car - WOULD SHOW
Note that we do not expand to synonyms, singular or plural, and other variations as in the case of expanded broad match. So, the negative keyword "Air" wouldn't block the term "Airbnb" since it is one word, but would block the phrase "Air Mattress" because it contains the word "Air".
I hope this helps
-
-
I'm not familiar with any way that a shared library will be able to affect campaigns that it's not assigned to.
To remove them from campaigns, click on the name of the negative KW list, then scroll to the bottom and remove the campaigns you don't want. It's a little hidden from the normal way but it will still work!
-
Remember the following points while adding the negative keywords in your campaigns :
- Negative broad keywords won’t match on synonyms or similar words like they can for regular keywords.
- Negative keywords, even on broad match, won’t match on close variations or plurals.
- For single-word negative keywords, there is no difference between broad and phrase match.
-
The broad match may not necessarily cover the phrase match. With negative keywords, synonyms and plural versions of the keyword can still show up when a user searches with the term.
-
I agree, but wouldn't it make sense if you have a broad match negative keyword on a campaign level and the same on a shared list bus as a negative phrase match. The broad match would have covered the phrase match...
What are the thoughts on that?
-
Hi hellemans,
Make sure that your shared negative keyword list is not conflicting with your campaign level negative keyword list at the shared library level.
You can add a list of negative keywords at the campaign level or through the Shared Library - the SL is where your conflict may be happening.
To remove a negative keyword from your campaign, you'll need to manage it at the campaign level.
Campaign > Keyword > Scroll to the bottom of the campaign > Add/Remove negative keywords at the ad group/campaign level
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Bidding
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword. Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric. Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
Paid Search Marketing | | Gavo0 -
3 domains, Same keywords targeting - Best way of managing this?
Hi, I manage 3 domains and am just about to start doing some Branded PPC (to start with) to promote these the problem is that that 2 of the domains sell the exactly same products under the same brand names. What is the most efficient way of setting this up. Obviously by setting up separate accounts and using the MCC I can manage the accounts accordingly, but i am going to be increasing my competition for my own brand terms. As far as i am aware google is not happy with you mixing 2 domains in one account? We also sell our products via a wholesale channel so there is competition with other competitors as well. The 3 sites is slightly different so has less overlap and its not until we hit generic terms that there is some form of competition, between site but i am not worried about this. Can you help? Regards Ben
Paid Search Marketing | | benjmoz0 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
Anyone Think AdWords Campaigns Hurt Organic CTRs, Decreasing Organic Rankings?
Hi All, It seems like just about everyone agrees that AdWords campaigns and SEO campaigns bring additional value when used in conjunction (increasing Impressions, Clicks, Conversions, etc.), but has anyone considered AdWords performance harming organic rankings by decreasing engagement metrics? I've been searching for studies, blog posts, investigations, etc. this morning and haven't been able to find anyone discussing this specific idea. Personally, I think decreased engagement for organic results would be relatively evenly distributed among those results, making engagement drops relative and thus nullifying their impact on rankings. Any other ideas out there? Thanks!
Paid Search Marketing | | mac22330 -
Negative Keyword Help
I am working on compiling a list of both broad and phrase-matched negative keywords for my AdWords campaigns, but I feel like I am encountering a problem. We offer payment gateway services and business owners often search terms including online payment gateway, Internet payment gateway, credit card payment gateway, etc to see our ads. However, we have been getting bad leads from consumers searching for terms such as online payment, online payments, online bill pay, and various other phrases regarding consumers paying their bills online. We work specifically with business owners who want to accept payments and NOT consumers who want to make payments. Here is my dilemma: If I have "online payment gateway" or [online payment gateway] as keywords as well as "online payment" or "online payments" as negative keywords, then I will be blocking business owners from seeing my ads when they search the term online payment gateway. Correct? Is there any way to get around this? Am I wrong?
Paid Search Marketing | | Instabill0 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0 -
Adwords search term report processing help
So I've downloaded my 6000 row adwords search term report, and want to analyses brand keywords and variants only....I could do this by brute force, but I'll want to do it again in a month or two. I have a nice regex string which will do the job but can't find a way to implement a solution. Is there a good way to do this? Or is there a better way? Adwords won't let me filter using regex, Excel needs vb setup to use regex and I've tried the regex in Libre Calc (doesn't return the correct results).
Paid Search Marketing | | k3nn3dy30 -
PPC Keyword Ranking
The SEOmoz PRO tool shows how keywords rank in the organic part of the SERPs. Does anyone know if there is another tool out there that shows the same thing for ranking in the ads section of the SERPs? Also, does anyone know the winning lottery numbers (any lottery will do, I'm not fussy!). Thanks Neil
Paid Search Marketing | | mccormackmorrison0