Adwords negative keywords / keyword lists conflicting?
-
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns?
And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them...
Cheers!
-
Thanks for all responses.
Here is an official Google reply on negative keyword types:
Negative exact would only not show when the exact term is the entire query. Negative phrase would not show anytime the term showed anywhere in the query in that order. Negative would not show anytime the entire term showed anywhere in the search query in any order.
Say you had the keyword "blue mercedes car" on broad match. Here's how the different versions of the negative keyword "fast blue" would affect this ad.
-
-fast blue (Negative)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD NOT SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD NOT SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD NOT SHOW
fast blue mercedes car - WOULD NOT SHOW -
-"fast blue" (Negative Phrase)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD SHOW
fast blue mercedes car - WOULD NOT SHOW -
-[fast blue] (Negative Exact)
POSSIBLE SEARCHES:
blue mercedes car - WOULD SHOW
blue fast mercedes car - WOULD SHOW
mercedes fast car - WOULD SHOW
car blue mercedes fast - WOULD SHOW
fast blue - WOULD NOT SHOW
blue fast - WOULD SHOW
fast blue mercedes car - WOULD SHOW
Note that we do not expand to synonyms, singular or plural, and other variations as in the case of expanded broad match. So, the negative keyword "Air" wouldn't block the term "Airbnb" since it is one word, but would block the phrase "Air Mattress" because it contains the word "Air".
I hope this helps
-
-
I'm not familiar with any way that a shared library will be able to affect campaigns that it's not assigned to.
To remove them from campaigns, click on the name of the negative KW list, then scroll to the bottom and remove the campaigns you don't want. It's a little hidden from the normal way but it will still work!
-
Remember the following points while adding the negative keywords in your campaigns :
- Negative broad keywords won’t match on synonyms or similar words like they can for regular keywords.
- Negative keywords, even on broad match, won’t match on close variations or plurals.
- For single-word negative keywords, there is no difference between broad and phrase match.
-
The broad match may not necessarily cover the phrase match. With negative keywords, synonyms and plural versions of the keyword can still show up when a user searches with the term.
-
I agree, but wouldn't it make sense if you have a broad match negative keyword on a campaign level and the same on a shared list bus as a negative phrase match. The broad match would have covered the phrase match...
What are the thoughts on that?
-
Hi hellemans,
Make sure that your shared negative keyword list is not conflicting with your campaign level negative keyword list at the shared library level.
You can add a list of negative keywords at the campaign level or through the Shared Library - the SL is where your conflict may be happening.
To remove a negative keyword from your campaign, you'll need to manage it at the campaign level.
Campaign > Keyword > Scroll to the bottom of the campaign > Add/Remove negative keywords at the ad group/campaign level
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
PPC: how to get rid of an ad appearing on a keyword we don't want?
Hi, Our ad on Google Ads is appearing for a search we don't want. it isn't in our search keywords and when i try and ad it to our negative ones, we get the error " You cannot exclude keywords that are targeted " which i assume means that google thinks we are bidding on it? We have a selection of broad phrase matches so i can only think that this is where it's coming from? Do you have any tips on tracking down which keyword is generating this ad and how we can turn it off? (we don't want to pay for clicks on this search if possible!) Btw - i have turned off each keyword in turn to test it = nothing. have then paused the whole campaign = gets rid of the ad (but this is our most successful campaign so i can't just turn it off). Any advice super super welcome. thank you!
Paid Search Marketing | | Fubra1 -
Best way to present Google Display /Search Reports
Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template for the best way to present this information as welll as what sort of information would be best to include
Paid Search Marketing | | aplnz20170 -
Disparities between AdWords clicks and Analytics sessions
Hi all, Have an Analytics account connected to my AdWords account which is showing HUGE gulfs in clicks and sessions for a CPM campaign. 500 clicks = 0 sessions. Does anyone have any idea why this could be the case? Auto-tagging is on and everything looks to be in place. The website itself is on a 303 so I was wondering could that be impacting things? The CPC is also just 1p so that's got me very suspicious. Thanks in advance.
Paid Search Marketing | | Whittie0 -
Do only paid adwords appear in google shopping
Does anyone know if we have to have a paid addwords campain for our products to appear in google shopping. We have a feed set up for google shopping. We have addwords campaigns running for google. But our products do not seem to appear in google shopping. Any advise on how to get them there?
Paid Search Marketing | | CostumeD0 -
targeting different keywords for site
A site i am working on seakayakingdevon.co.uk, currently optimising for sea kayaking wishes to target alternative keywords such as - canoeing, canoe trips etc. more importantly rank higher than a dedicated local canoeing center site. The issue is he provides kayaking trips and courses and not canoeing but believes a a large percent of his targeted market actual mistakenly searches for canoeing when they actually mean kayaking or simply have no preference - i.e kayaks are often confused with canoes especially with people who have no preference but are more inclined to search using terms related to canoeing, canoe day trip etc. As his site is geared to what he actually provides, I have advised that he would struggle to target such terms as he has no content relating to canoeing and risks the overall ranking positions and SEO efforts for sea kayaking terms.( As these would have to be diluted and would no longer relate to the actual page content.) What method could he deploy without sacrificing the sea kayaking optimisation? I realise he could optimise the site and content for both but question just how successful this would be when compared with the loss of dedicated sea kayaking audience. Is it really worth targeting keywords for service he doesn't provide? On a separate note the site is doing reasonably well since optmisation for localised serch terms but would like to target a wider UK audience as well i.e. tourism to the area. thanks
Paid Search Marketing | | Bristolweb0 -
Best AdWords Training?
We want to give some adwords training to some of our internal staff with no prior SEO / PPC knowledge. We want to find: A good comprehensive Adwords reference book and A good beginner's Adwords online training course Any recommendations on some good options for the above?
Paid Search Marketing | | Czarto0