Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Paid Search Marketing
    4. Adwords negative keywords / keyword lists conflicting?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Adwords negative keywords / keyword lists conflicting?

    Paid Search Marketing
    4
    7
    3104
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • hellemans
      hellemans last edited by

      Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns?

      And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them...

      Cheers!

      1 Reply Last reply Reply Quote 0
      • hellemans
        hellemans last edited by

        Thanks for all responses.

        Here is an official Google reply on negative keyword types:

        Negative exact would only not show when the exact term is the entire query. Negative phrase would not show anytime the term showed anywhere in the query in that order. Negative would not show anytime the entire term showed anywhere in the search query in any order.

        Say you had the keyword "blue mercedes car" on broad match. Here's how the different versions of the negative keyword "fast blue" would affect this ad.

        1. -fast blue (Negative)
          POSSIBLE SEARCHES:
          blue mercedes car - WOULD SHOW
          blue fast mercedes car - WOULD NOT SHOW
          mercedes fast car - WOULD SHOW
          car blue mercedes fast - WOULD NOT SHOW
          fast blue - WOULD NOT SHOW
          blue fast - WOULD NOT SHOW
          fast blue mercedes car - WOULD NOT SHOW

        2. -"fast blue" (Negative Phrase)
          POSSIBLE SEARCHES:
          blue mercedes car - WOULD SHOW
          blue fast mercedes car - WOULD SHOW
          mercedes fast car - WOULD SHOW
          car blue mercedes fast - WOULD SHOW
          fast blue - WOULD NOT SHOW
          blue fast - WOULD SHOW
          fast blue mercedes car - WOULD NOT SHOW

        3. -[fast blue] (Negative Exact)
          POSSIBLE SEARCHES:
          blue mercedes car - WOULD SHOW
          blue fast mercedes car - WOULD SHOW
          mercedes fast car - WOULD SHOW
          car blue mercedes fast - WOULD SHOW
          fast blue - WOULD NOT SHOW
          blue fast - WOULD SHOW
          fast blue mercedes car - WOULD SHOW

        Note that we do not expand to synonyms, singular or plural, and other variations as in the case of expanded broad match. So, the negative keyword "Air" wouldn't block the term "Airbnb" since it is one word, but would block the phrase "Air Mattress" because it contains the word "Air".

        I hope this helps 😉

        1 Reply Last reply Reply Quote 2
        • JasmineA
          JasmineA last edited by

          I'm not familiar with any way that a shared library will be able to affect campaigns that it's not assigned to.

          To remove them from campaigns, click on the name of the negative KW list, then scroll to the bottom and remove the campaigns you don't want. It's a little hidden from the normal way but it will still work! 🙂

          1 Reply Last reply Reply Quote 1
          • sachin-sv
            sachin-sv last edited by

            Remember the following points while adding the negative keywords in your campaigns :

            • Negative broad keywords won’t match on synonyms or similar words like they can for regular keywords.
            • Negative keywords, even on broad match, won’t match on close variations or plurals.
            • For single-word negative keywords, there is no difference between broad and phrase match.
            1 Reply Last reply Reply Quote 2
            • Ray-pp
              Ray-pp last edited by

              The broad match may not necessarily cover the phrase match. With negative keywords, synonyms and plural versions of the keyword can still show up when a user searches with the term.

              1 Reply Last reply Reply Quote 1
              • hellemans
                hellemans last edited by

                I agree, but wouldn't it make sense if you have a broad match negative keyword on a campaign level and the same on a shared list bus as a negative phrase match. The broad match would have covered the phrase match...

                What are the thoughts on that?

                1 Reply Last reply Reply Quote 1
                • Ray-pp
                  Ray-pp last edited by

                  Hi hellemans,

                  Make sure that your shared negative keyword list is not conflicting with your campaign level negative keyword list at the shared library level.

                  You can add a list of negative keywords at the campaign level or through the Shared Library - the SL is where your conflict may be happening.

                  To remove a negative keyword from your campaign, you'll need to manage it at the campaign level.

                  Campaign > Keyword > Scroll to the bottom of the campaign > Add/Remove negative keywords at the ad group/campaign level

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • JCCMoz

                    Adwords Duplicate Keywords with Different Match Types - Good or Bad?

                    If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances.  So it would make sense to have a higher max bid on the exact match then phrase or broad batch.  Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10.  So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match.  What's the real story here?  Was this support rep not seeing the big picture?

                    Paid Search Marketing | | JCCMoz
                    1
                  • DanDeceuster

                    Can a third-party advertising agency lock me out of Adwords?

                    Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!

                    Paid Search Marketing | | DanDeceuster
                    2
                  • CommercePundit

                    How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?

                    Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh

                    Paid Search Marketing | | CommercePundit
                    0
                  • RosemaryB

                    Does having redirects in a Adwords text ad destination URL hurt quality scores?

                    I recently noticed that one of my clients had several redirects in their Adwords text ad destination URLs.  I updated the destination URLS to land on the final location (thereby losing all the text ad history).  However I'm wondering if this could have any impact on the text ad quality scores (none of them were disapproved).

                    Paid Search Marketing | | RosemaryB
                    0
                  • EvansHunt

                    Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code

                    Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on  "www.xyz.com" actually link out to "www.abc.com". The domain / landing page  "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!

                    Paid Search Marketing | | EvansHunt
                    0
                  • DoMiSoL

                    AdWords quality score of landing pages and subdomains popularity

                    Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've  been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini

                    Paid Search Marketing | | DoMiSoL
                    0
                  • klkirby

                    Keyword Domains for PPC

                    I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?

                    Paid Search Marketing | | klkirby
                    0
                  • digitalarts

                    Adwords budget for different days of the week

                    We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...

                    Paid Search Marketing | | digitalarts
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.