Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best way to handle special characters in URLs
-
What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character?
Example:
URL: http://petstreetmall.com/Feeding-&-Watering/361.html
Sitmap Link: http://www.petstreetmall.com/Feeding-%26-Watering/361.html
-
As far as "search-engine-spider-stoppers" does this also go for "%" in on-page copy?
-
Hi there,
The special characters on your website URL is changed because URLs are sent over the Internet using the ASCII character-set. That's why the & is converted to %26.
If you're trying to make your site rank, it is better to just simplify or shorten the URL. This is because search engines have problems indexing sites when the URLs contain special characters.
The special characters below are known to be "search-engine-spider-stoppers":
- ampersand (&)
- dollar sign ($)
- equals sign (=)
- percent sign (%)
- question mark (?)
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Double hyphen in URL - bad?
Instead of a URL such as domain.com/double-dash/ programming wants to use domain.com/double--dash/ for some reason that makes things easier for them. Would a double dash in the URL have a negative effect on the page ranking?
Intermediate & Advanced SEO | | CFSSEO0 -
Best way to remove full demo (staging server) website from Google index
I've recently taken over an in-house role at a property auction company, they have a main site on the top-level domain (TLD) and 400+ agency sub domains! company.com agency1.company.com agency2.company.com... I recently found that the web development team have a demo domain per site, which is found on a subdomain of the original domain - mirroring the site. The problem is that they have all been found and indexed by Google: demo.company.com demo.agency1.company.com demo.agency2.company.com... Obviously this is a problem as it is duplicate content and so on, so my question is... what is the best way to remove the demo domain / sub domains from Google's index? We are taking action to add a noindex tag into the header (of all pages) on the individual domains but this isn't going to get it removed any time soon! Or is it? I was also going to add a robots.txt file into the root of each domain, just as a precaution! Within this file I had intended to disallow all. The final course of action (which I'm holding off in the hope someone comes up with a better solution) is to add each demo domain / sub domain into Google Webmaster and remove the URLs individually. Or would it be better to go down the canonical route?
Intermediate & Advanced SEO | | iam-sold0 -
Internal links and URL shortners
Hi guys, what are your thoughts using bit.ly links as internal links on blog posts of a website? Some posts have 4/5 bit.ly links going to other pages of our website (noindexed pages). I have nofollowed them so no seo value is lost, also the links are going to noindexed pages so no need to pass seo value directly. However what are your thoughts on how Google will see internal links which have essential become re-direct links? They are bit.ly links going to result pages basically. Am I also to assume the tracking for internal links would also be better using google analytics functionality? is bit.ly accurate for tracking clicks? Any advice much appreciated, I just wanted to double check this.
Intermediate & Advanced SEO | | pauledwards0 -
Brackets in a URL String
Was talking with a friend about this the other day. Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
Intermediate & Advanced SEO | | AU-SEO0 -
Url with hypen or.co?
Given a choice, for your #1 keyword, would you pick a .com with one or two hypens? (chicago-real-estate.com) or a .co with the full name as the url (chicagorealestate.co)? Is there an accepted best practice regarding hypenated urls and/or decent results regarding the effectiveness of the.co? Thank you in advance!
Intermediate & Advanced SEO | | joechicago0