HTTPS entire domain Vs. one URL
-
Long time no Moz!
Ive been away with some server related issues, installing an AD at the company I work for, but I'm back. Our SSL cert just expired and I'm trying to determine the pros and cons of making an entire site SSL vs just the URL. Our previous set up was just a single domain. I know Google has hinted toward SSL preference, and I know its a little early to know for certain how much that's going to help, but I just wanted to know what everybody thought?
It expired yesterday, so I have to do something. And we lost our previous credentials so I can't just renew the old one.
Thanks!
-
Thanks guys!
Part of the problem is we cut the ties with our previous webmaster... I have taken over the account but he left me kinda high and dry, and everybody else here doesn't know anything about our website. So I'm just trying to figure out what's best practice/easiest/better in the long run.
We are in the middle of a complete overhaul of our website so I decided we would buy a cert and make our entire site secure. We do some insurance verifications and we can afford it. Might as well.
Thanks again!
-
We've just swapped our site to SSL and we've noticed a big difference on some poorly performing pages. We jumped several positions and slight traffic increase.
I think SSL would definitely benefit any site.
-
Google would not have switched to https itself if it didn't see the value in doing so. Right now it maybe of minimal value SEO wise but I would wager a paycheck that within the next 2 years it is going to be a top SEO recommendation.
Okay so to your question... it is still very common for websites (e-commerce especially) to have SSL and Non-SSL portions of their sites. Like Amazon or Apple .com. Really the first thing I would tackle would be to get a new cert up and running to at least get back to where you were before it expired.
Then just make the decision do I need to HTTPS my whole site or not. If you didn't have it before, I would not go out of my way to make it happen until it is more of value (which I guess is in a couple years).
Here is a contradictory thought at Yoast.com https://yoast.com/move-website-https-ssl/In summation; get an ssl asap to get back to where you were. Don't go through the effort of switching to full HTTPS if your site is already performing well.
Last note for those who maybe starting out, if you plan on building your site today, I would start with using HTTPS from the get go.
-
What do you by doing just one url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to forward banklink benefits from one domain to another without a redirect?
In this situation I have SiteA, and SiteB on completely separate domains. SiteA is the marketing front for the company and SiteB is an app that company owns. SiteB receives a fair amount of backlinks as it has the login page of the application where customers link to a branded version for their members to login. Additionally none of that domain is indexable including the login page. SiteB's domain can't be changed to be a subdomain of SiteA as it isn't technically feasible. Initially I was reluctant to use canonical because as it isn't really duplicate content. Is there a method for forwarding any link-juice from SiteB to SiteA without the use of a redirect and would canonical be appropriate in this case? Additionally would SiteB's not being indexed negate any link benefit? Edit: Typo
Intermediate & Advanced SEO | | OCN0 -
Temporary Domain Changes
Hi All, Our development team needs to do a temporary site name change from www.sitename.com to new.sitename.com and then wants to return to www.sitename.com. They need to do this for the whole site due to how it's built with single sign on (SSO) and how certain post login pages utilize pre login pages and need to keep people logged in. This process is changing with a CMS upgrade and website and post login pages will be independent of the pre login pages moving forward. My question is what is the best way to manage this transition? Right now it seems like the best solution I've been able to work out with development is to reduce the domain shift down to one week and use 302 Redirects, don't index the new.sitename.com site, and for that week and take my lumps as they come from search. Looking for any other suggestion that may help marketing work with dev without casting blame on any teams for drops in organic traffic.
Intermediate & Advanced SEO | | dapacifi0 -
URL Re-Writes & HTTPS: Link juice loss from 301s?
Our URLs are not following a lot of the best practices found here: http://moz.com/blog/11-best-practices-for-urls We have also been waiting to implement HTTPS. I think it might be time to take the plunge on re-writing the URLs and converting to a fully secure site, but I am concerned about ranking dips from the lost link juice from the 301s. Many of our URLs are very old, with a decent amount of quality links. Are we better off leaving as is or taking the plunge?
Intermediate & Advanced SEO | | TheDude0 -
Expired urls
For a large jobs site, what would be the best way to handle job adverts that are no longer available? Ideas that I have include: Keep the url live with the original content and display current similar job vacancies below - this has the advantage of continually growing the number of indexed pages. 301 redirect old pages to parent categories - this has the advantage of concentrating any acquired link juice where it is most needed. Your thoughts much appreciated.
Intermediate & Advanced SEO | | cottamg0 -
Include Cross Domain Canonical URL's in Sitemap - Yes or No?
I have several sites that have cross domain canonical tags setup on similar pages. I am unsure if these pages that are canonicalized to a different domain should be included in the sitemap. My first thought is no, because I should only include pages in the sitemap that I want indexed. On the other hand, if I include ALL pages on my site in the sitemap, once Google gets to a page that has a cross domain canonical tag, I'm assuming it will just note that and determine if the canonicalized page is the better version. I have yet to see any errors in GWT about this. I have seen errors where I included a 301 redirect in my sitemap file. I suspect its ok, but to me, it seems that Google would rather not find these URL's in a sitemap, have to crawl them time and time again to determine if they are the best page, even though I'm indicating that this page has a similar page that I'd rather have indexed.
Intermediate & Advanced SEO | | WEB-IRS0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0 -
7 years old domain sandboxed for 8 months, wait or make a domain change?
Hello folks The questions is, if a domain, 7 years old being sandboxed due to "notice of unnatural links to website" does it make sense to make a domain change (301 permanent redirect and make a "domain change" under google webmaster tools) to another, aged(!) domain name?
Intermediate & Advanced SEO | | Ferray
Website being sandboxed for over 8 months already and there is no chance to do anything with those "unnatural" links to website... Any suggestions?0 -
Merging several domains into one, a redirection question
Hi, We have a client who recently acquired a bunch of domains in all kinds of niches, each domain has a WordPress site on it, with content and backlinks. Clients wants to "merge" all these domains into categories in his "main website", moving content and "moving" backlinks as well. The syntax we came up with is the following: (sample domains of course)
Intermediate & Advanced SEO | | MandLoys
potatomixers.com will be updated with .htaccess 301 redirect:
Redirect 301 /fastpotatomixer.htm http://www.mainwebsite.com/home-appliances/fastpotatomixer 1.) I'm not sure about the domain's root though. Where would I redirect potatomixers.com, to mainwebsite.com/home-appliances? Won't that be a problem that the new one is a "larger" category that has other posts as well, not only potatomixers? 2.) If this gets into the .htaccess (with several other lines for the other content as well of course), won't the first line "override" all the other ones? Redirect 301 / http://www.mainwebsite.com/home-appliances/
Redirect 301 /fastpotatomixer.htm http://www.mainwebsite.com/home-appliances/fastpotatomixer
Redirect 301 /easypotatomixer.htm http://www.mainwebsite.com/home-appliances/easypotatomixer etc. Thanks!0