Recommended tools for PPC competitive intelligence?
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Do you guys have any tools you recommend for spying on your PPC competition? Trying to figure out which competitive intelligence tool offers the most value.
http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988
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I've had some PPC competitive intel. run though The Search Monitor and it was pretty impressive with the ability to evaluate different dimensions and offer robust data export.
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The major three have all been mentioned but I thought I'd give you a bit more insight.
- Keyword Spy and Spyfu are great for the initial gathering of stats and benchmark research. I have found Keyword Spy to have a deeper and more accurate set of data. And value for money, Keyword Spy's data is really good if you can take the extra step and extrapolate how this date is useful to your research and management.
- AdGooroo is more expensive but takes the cake on feature set. No one else has their Display Ads insight. AdGooroo is a good choice if you're managing PPC accounts with $20K or more in spend. Anything less and it may just be overkill.
- Wordstream has an interesting tool they've launched recently. I like that they charge a flat rate based on the dollar amount you manage. I actually signed up for their service, but then canceled because of how they manage negative keywords. Depending on your style of working you may either love or hate Wordstream. The biggest benefit of their tool is that they make negative keyword and long tail keyword mining a lot easier.
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keywordspy is good as well
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I'm in between adgooroo and spyfu.
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I've played briefly with Spyfu and was pretty impressed with their offerings. I haven't signed up and used the service at length though, so I can't really give a full review.
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