Question about optimising an inner pages apposed to the homepage
-
Hi Everyone,
I'm currently looking to optimise the inner page of a website opposed to the homepage itself. I was wondering if I should stick to some kind of link distribution?
For instance, say my website is about widgets and the url is http://www.widgets.com, I want to optimise for a much easier "blue widgets" term on an inner page with the url: http://www.widgets.com/blue-widgets.
Does google discriminate against a website with a higher number of links pointing to an inner page than the homepage? If so, what would you recommend a safe distribution between the two?
Your thoughts would be greatly appreciated,
Peter.
-
The concept of optimizing the internal page for Blue Widgets should be the same as your home page. It should contain relevant links and on page optimization focusing on your keyterm. In this case, blue widgets. You would want to make sure that you use this term in your meta title, description, in the URL and include relevant content as well. The links are only half of the equation. Having a ton of links and no relevant content will be what gets you in trouble with the engines. As long as you have a balance of links and on page content you should be ok.
-
It's very common for an internal page to be more popular than the homepage, and there is no known penalty or discrimination in such a case.
-
Hi Peter,
It's better to have separate pages for blue widgets, red widgets etc. As far as backlinks are concerned, ask yourself - if I click this link and land on a page that doesn't answer my question, would it be a good user experience? There is no need to maintain any sort of proportion/distribution of links between the Home page and inner pages. Often, you may not get a chance to link the inner page. In that case you may vary the anchor text.
-Shailendra
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to 301 Redirect /page.php to /page, after a RewriteRule has already made /page.php accessible by /page (Getting errors)
A site has its URLs with php extensions, like this: example.com/page.php I used the following rewrite to remove the extension so that the page can now be accessed from example.com/page RewriteCond %{REQUEST_FILENAME}.php -f
Intermediate & Advanced SEO | | rcseo
RewriteRule ^(.*)$ $1.php [L] It works great. I can access it via the example.com/page URL. However, the problem is the page can still be accessed from example.com/page.php. Because I have external links going to the page, I want to 301 redirect example.com/page.php to example.com/page. I've tried this a couple of ways but I get redirect loops or 500 internal server errors. Is there a way to have both? Remove the extension and 301 the .php to no extension? By the way, if it matters, page.php is an actual file in the root directory (not created through another rewrite or URI routing). I'm hoping I can do this, and not just throw a example.com/page canonical tag on the page. Thanks!0 -
SEO strategy for conversion-optimised home page
I'm working on a very conventional-type site with a home page (why come to us), methods we use, pricing, reviews, FAQs and contact us. After reading the Moz case study at (http://www.conversion-rate-experts.com/seomoz-case-study/), I have been working on a conversion-optimised home page that consolidates much of content in all these pages. At the bottom of the home page, I then plan to add a list of blog posts "Want to read more? We have a lot of useful information on our blog. Here are the most popular articles:" with articles that explain more about the methods we use for example (content that was formerly on our methods page). Obviously this new blog will also have more interesting information (but a lot that could actually be converted into pages) This radically changes the site into just a home page full of selling points and calls-to-action and a blog. I have some questions about this strategy: How do we keep our search engine ranking for keywords such as "[our service] prices" or "[a particular method] London". We rank quite well on Google for these and it goes straight to the relevant page. Shall we keep the pages active somewhere even though the information is also on the home page? Is a blog actually necessary here (SEO wise)? The things I'm planning to write could easily be made into more pages. Am I going about this completely wrong by trying using the CRO guide? Should this sort of page be reserved for landing pages? The reason why I'm considering making a conversion-generating home page is because we only sell one service pretty much (although there are differences in how we do it on children vs. adults) and because we are quite niche so most of our traffic comes from organic sources. Thank you
Intermediate & Advanced SEO | | LondonAli0 -
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page?
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page? If I have 4 or 5 different hashtag link section pages , consolidated into one HTML Page, no chance to get one of the Hashtag Pages to appear as a search result? like, if under one Single Page Travel Guide I have two essential sections: #Attractions #Visa no chance to direct search queries for Visa directly to the Hashtag Link Section of #Visa? Thanks for any help
Intermediate & Advanced SEO | | Muhammad_Jabali0 -
301 Re-Directs Puzzling Question on Page Returned in Search Results
On our website, www.BusinessBroker.net, we have 3 different versions of essentially the same page for each of our State Business for Sale Pages. Back in August, we did a test and did 301 redirects using 5 States. For a long while after doing the redirects, the pages fell out of Google search results - we used to get page 1 rankings. Just recently they started popping back up on Page 1. However, I noticed that the new page meta data is not what is being picked up -- here is the example. Keyword Searched for in Google -- "Maine Business for Sale" Our listing shows up on Page 1 -- # 8 Result URL returned is correct preferred version: - http://www.businessbroker.net/state/maine-Businesses_For_Sale.aspx However, the Page Title on this returned page is still the OLD page title - OLD TITLE -- maine Business for Sale Ads - maine Businesses for Sale & Business Brokers - Sell a Business on Business Broker Not the title that is designated for this page - New Title - Maine Businesses for Sale - Buy or Sell a Business in ME | BusinessBroker.net Ditto for Meta Description. Why is this happening? Also have a problem with lower case showing up rather than upper case -- what's causing this? http://www.businessbroker.net/state/maine-Businesses_For_Sale.aspx versus -- http://www.businessbroker.net/State/Maine-Businesses_For_Sale.aspx Any help would be appreciated. Thanks, MM
Intermediate & Advanced SEO | | MWM37720 -
Links to images on a page diluting page value?
We have been doing some testing with additional images on a page. For example, the page here:
Intermediate & Advanced SEO | | Peter264
http://flyawaysimulation.com/downloads/files/2550/sukhoi-su-27-flanker-package-for-fsx/ Notice the images under the heading Images/Screenshots After adding these images, we noticed a ranking drop for that page (-27 places) in the SERPS. Could the large amount of images - in particular the links on the images (links to the larger versions) be causing it to dilute the value of the actual page? Any suggestions, advice or opinions will be much appreciated.0 -
Deep Page is Ranking for Main Keyword, But I Want the Home Page to Rank
A deep page is ranking for a competitive and essential keyword, I'd like the home page to rank. The main reasons are probably: This specific page is optimized for just that keyword. Contains keyword in URL I've optimized the home page for this keyword as much as possible without sacrificing the integrity of the home page and the other keywords I need to maintain. My main question is: If I use a 301 redirect on this deep page to the home page, am I risking my current ranking, or will my home page replace it on the SERPs? Thanks so much in advance!
Intermediate & Advanced SEO | | ClarityVentures0 -
How do I increase rankings when the indexed page is the homepage?
Hi Forum, This is a two-part question. The first is: "what may be the cause of some rank declines?" and the second is "how do I bring them back up when the indexed page is the homepage?" Over the last week I noticed some declines in several of my top keywords, many of which point to the site's homepage. The site itself is an eCommerce site, which had less visits last week than normal (holidays it seems, since the data jibes with key dates). Can a decline in traffic cause ranking declines? Any other ideas of where to look? Secondly, for those keywords that link to the homepage, how do we bring these back up since a homepage can't be optimized for every single keyword? We sell yoga products and can't have a homepage that is optimized for keywords like "yoga mat," "yoga blocks," "yoga pilates clothing," and several others, as these are our category pages' keywords. Any thoughts? Thanks!
Intermediate & Advanced SEO | | pano0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0