SEO for Career sites and sup-pages
-
For main job categories:
We manage several career pages for several clients but the competition for the main keywords (even several long tail) is from big names like Indeed and similar job boards?
What would you recommend?For job posts:
Since the job posts that our clients post are short lived (80% live less than a month) would it still be incorrect to purchase backlinks? or is it always a big no
Thanks for your help. And if a similar question has been asked I would appreciate if you could point me to it. I could not find one.
-
Well they are not being closed because they are being fullfilled but becasue that is the period the client sets to receive CVs.
They want more CVs but for that they need more SEO visibility and I thought black hat could work for a short lived link.
-
Another note: if the jobs are being fulfilled within a month, you're doing your part well I would imagine.
-
Thanks for your answer. Very helpful.
-
Thank you for your answer. We have contacted a ocuple of university career pages but the bureaucracy is incredible.
Thanks again
-
Hello,
I wouldn't ever pay for links quite frankly. Search engines will continue to get more advanced and understand the world wide web better as time goes on.
I would dive deep into creativity and pursue possibly some of the following backlink options:
- reach out to universities to publish links on their websites for graduates (both undergrad and grad websites - that's possibly two links for .edu)
- I would possibly have a similar job posting on Craigslist (another valuable link) - beware of duplicate content
- Create content focused on local people getting local jobs and reach out to your local chamber of commerce or local government to see if you can garner some "attention" to these jobs. Possibly some .gov / valuable links here.
- Your content should be focused on helping people find jobs
- Your outreach should probably take most of your SEO time spent.
- Track those links! Therefore, validating your efforts.
I hope this helps.
Cole
-
I know this plight. It's taken me years to get amongst those boards, the trick is university career links pages. They are not that easy to come by but their weight really is a great foundation for most niche industries.
Even then, you'll not be able to push Indeed aside. Google's update to slim down similar pages in the SERPS did almost nothing to that site and often I'm looking at 2 or 3 on the first page.
Godspeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Want to remove a large amount of links from spam sites. SEO company says we will lose a lot of link juice?
Hi, We have a lot of links that have a spam score above 30% and 60%. I don't know if someone has spammed our website. However our SEO company has said we should remove these carefully over a period of 3 months while they add new good links. I don't quite trust this advice. Are they trying to get more business?? They have put doubt in our mind. Can anyone please shed any light on this?? Thank you
White Hat / Black Hat SEO | | YvonneDupree0 -
Does ID's in URL is good for SEO? Will SEO Submissions sites allow such urls submissions?
Example url: http://public.beta.travelyaari.com/vrl-travels-13555-online It's our sites beta URL, We are going to implement it for our site. After implementation, it will be live on travelyaari.com like this - "https://www.travelyaari.com/vrl-travels-13555-online". We have added the keywords etc in the URL "VRL Travels". But the problems is, there are multiple VRL travels available, so we made it unique with a unique id in URL - "13555". So that we can exactly get to know which VRL Travels and it is also a solution for url duplication. Also from users / SEO point of view, the url has readable texts/keywords - "vrl travels online". Can some Moz experts suggest me whether it will affect SEO performance in any manner? SEO Submissions sites will accept this URL? Meanwhile, I had tried submitting this URL to Reddit etc. It got accepted.
White Hat / Black Hat SEO | | RobinJA0 -
Linking Authentic Sites Together - Semi-PBN?
Recently I've had a lot of ideas of sites to build that all would have some sort of relevance to each other, all that would be relevant to my current business. For example, say you have sites for: bars/clubs, music festivals, cinemas, etc, one site for each. While these aren't all directly related to each other, they all kind of fall within a category of entertainment and having fun. Now, I'm not thinking about this as if I were to build a Private Blog Network, but instead each site would actually be valuable to visitors, be content rich, have regular updates and thriving social media etc, as if each were its own individual business. What would be your opinion on actually linking these together at some point down the line? I must stress that these would not be like typical PBN sites where the themes are the same, content is spun or badly written, no human touches or actual value, anything spammy etc, these would actually be authentic quality sites that you would reasonably expect to have a thriving community. Personally, after changing my ways from blackhat to weary-of-linkbuilding whitehat when Penguin 1 was released, I'm aware of what a bad linkbuilding strategy can do and would rather steer clear, however when I compare the plan of these authentic sites I have in my head to the obvious, low quality PBNs that I find competitors use to rank well all the time, I'm coming around to the idea that they may not pose a threat with the way I intend to implement them. Can I get some thoughts?
White Hat / Black Hat SEO | | Leads.Bz2 -
Why is this Page Ranking for such a competitive keyword?
Hello MOZ Community! I have a question, I am hoping someone can help me understand. I am looking at this URL: http://goo.gl/BkSish ...it is ranking for this Keyword: POS Systems Now, this seems to be a pretty new URL, with few links being generated to it, as seen here: Open Site Explorer: http://moz.com/researchtools/ose/comparisons?site=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system Majestic SEO: https://www.majesticseo.com/reports/site-explorer/link-profile?folder=&q=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&oq=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&IndexDataSource=F&wildcard=1 QUESTION: Can someone help us understand how or why this page is ranking so well, so quickly, for such a competitive Keyword? Thank you!
White Hat / Black Hat SEO | | mstpeter0 -
Thin Content Pages: Adding more content really help?
Hello all, So I have a website that was hit hard by Panda back in 2012 November, and ever since the traffic continues to die week by week. The site doesnt have any major moz errors (aside from too many on page links). The site has about 2,700 articles and the text to html ratio is about 14.38%, so clearly we need more text in our articles and we need to relax a little on the number of pictures/links we add. We have increased the text to html ratio for all of our new articles that we put out, but I was wondering how beneficial it is to go back and add more text content to the 2,700 old articles that we have just sitting. Would this really be worth the time and investment? Could this help the drastic decline in traffic and maybe even help it grow?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Identifying a Negative SEO Campaign
Hi A friend/clients site has recently dropped 2-3 pages (from an average #2 - #3 position on page 1 over last few months) for a primary target keyword & suspects a Neg SEO campaign hence asked me to look into it. I checked on Removeem and the KW does not generate a red (or even a pink) result. I looked at Ahrefs & MajSEO, backlinks and referring domains have dropped over the period the KW dropped hence presume i can be sure its not a neg campaign since this would show an opposite pattern (as per articles like this: http://moz.com/blog/to-catch-a-spammer-uncovering-negative-seo ) ? Also site has very few site wide backlinks. The keyword is a 3 word phrase with 2 of those words being in the domain and brand name hence presume such kw are relatively safe from neg seo campaigns anyway I would have presumed the backlink/ref-domain drop may well explain the ranking drop but site still in first field of view of page 1 for the other keyphrases which 2 out of the 3 are words are same as effected keyphrase (and also in the domain/brand name) so would have thought these would have dropped too if a neg campaign. Also many of the anchor texts in the disapeared backlinks are for one of the other partial match variant keyphrases which are still top of page 1. Anchor text is at 4.35% for the effected kw according to MajSEO Im pretty confident from the above that i can conclude no negative seo campaign has occurred, nor other type of penalty and probably just a 'wobble' at Google that may well right itself shortly Would appreciate feedback though from others that im concluding correctly just for confirmation ? Many Thanks Dan
White Hat / Black Hat SEO | | Dan-Lawrence1 -
Site dropped suddenly. Is it due to htaccess?
I had a new site that was ranking on the first page for 5 keywords. My site was hacked recently and I went through a lot of trouble to restore it. Last night, I discovered that my site was nowhere to be found but when i searched site: mysite.com, it was still ranking which means it was not penalized. I discovered the issue to be a .htaccess and it have been resolved. My question is now that the .htaccess issue is resolved , will my site be restored back to the first page? Is there additional things that i should do? I have notified google by submitting my site
White Hat / Black Hat SEO | | semoney0 -
I think my site is affected by a Google glitch...or something
Although google told me No manual spam actions found i had not received an unnatural link request notice i figured it would be a good idea to clean these up so i did. So i have submitted 3 reconsideration requests from google. They all came back with the same response: No manual spam actions found. I really doubt that anyone at google really checked those out.You will notice that i don't even appear on page 1-10 at all...its clearly google filtering the site out from the results(except for my brand terms), but i have no idea what for.What do you guys think it is? If you see anythign let me know so i can have it fixed.This has been going on for 2 months now...my company has been around for a long time...i dont understand why suddenly im not showing up in searches for the keyword si used to rank for...
White Hat / Black Hat SEO | | CMTM0