What are your favorite tactics for getting links to money-pages?
-
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.)
For example:
- For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events
- Some sites can give their product to bloggers to review
If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far.
What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
-
We worked on a website that sells silicone wristbands. Not an exciting product anymore by any means. What we did to help create a buzz was partner with various awareness causes during a given month and posted polls and funds raised results on landing pages. Then we had the awareness cause we worked with link to those landing pages where visitors can see the amount of money raised, read more info about the cause and even place an order to support the cause.
If client has a mailing list of any significant size, you can send out email blasts offering discounts, free upgrades or other incentives that are further explained on landing pages and build traffic and possibly links to that page as well.
Im also looking forward to hearing some strategies others may have to offer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GWT Lists URLs with links to my site, but those URLs don't have links to my site
There are a number of URLs that show up for my website in Webmaster Tools as having links to my site when in fact they don't. I know this to be a fact because I actually wrote some of the sites that Google is saying are linking to my site and I know there isn't any links on the specific pages to that site. For example, the site in question is: https://www.liftproducts.com/ As an example, Google is saying that about 100 URLs from https://www.lift-tables.net/ are linking to it when, I'm fairly confident that there is only 1 link to it found here: https://www.lift-tables.net/info.php?countrytabs=3 Yet Google says links exist on this (and many more) page: https://www.lift-tables.net/liftproducts/max-lift/lpt4w-030-48.php I thought at first it might have been due to linking to a image file directly instead of locally hosting it, but after checking the source, that's not the case. I am also seeing this type of non-linking being reported on sites I have no clue what they are. For example, some Spanish site about tandem bicycles is being listed as linking to liftproducts.com: http://206-225-85-34.dedicated.abac.net/tandem/inc Yet I can find no evidence of an actual link existing. Am I missing something here? Any insight of why this is happening and how I can clean up my link signature would be appreciated.
Link Building | | Nivik231 -
How can I find page 1 google keyword rankings for a certain page?
Not sure if someone has a tool for this yet or not... Say I have a page like this: http://www.merchantcircle.com/business/Spokane.Painting.Pros.509-210-2799 and I would like to find out what keywords this page ranks for on google. Is there any tool that I can paste in that link and it would give me keywords that it ranks well for? Other than the SEO moz rank checker. It's not like I want to run a campaign just for links like that but I might want to build some links to citations like that so I can move those citations up in the rankings.
Link Building | | Superflys0 -
Best Blog Post Length to get Links
Okay, kind of silly question but i am looking for some help interpreting an analysis done by John Doherty almost a year ago: http://moz.com/blog/what-kind-of-content-gets-links-in-2012 In the document he mentions the correlation that longer posts on average receive more links but the graphs were really hard to interpret (for me). Based on the data what is the correct size we should shoot for (most graphs were missing labels). Any one have any insight? Should i shoot for 300 words per post, higher, etc? Thanks! Kyle
Link Building | | kchandler0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
What are the pros and cons of using a link builder? Can link building be outsourced?
Hi, I have great content on my website which I would like to build external links to from other websites. I am told this will increase my domain authority and ultimately help search engine ranking positions. I have very limited time in my hands and now thinking of outsourcing the link building component to a specialist. Is this a good way of doing it? Could you recommend professional link builders?
Link Building | | Saunders18650 -
Looking at Page Authority of a link to our website... what Page Authority number should we use in deciding the link is junk?
What are the Page Authority ranges? 1. Excellent link 2. Moderate 3. Total junk link Of course you look at the anchor text you can use, how many links are on the site, how often it is cached. Thoughts?
Link Building | | RezStream80 -
How Do You Link Build For Clients That Have Static Pages & No Resources For Social Media?
Hey, I have recently come across a client that wants link building services. It's a lead generating 'side business' that has no physical address (nor do they want one associated) They will 5 or 6 static pages They have no resources to spare for social media activity What would you do in this situation? Thanks.
Link Building | | LukeyJamo0 -
Too many internal links to a particular page?
I have read all the data regarding the number of links per page, but my question has to do with the number of internal links to a particular page. After looking at some of the competition inside Open Site Explorer I can see that the competitor in question has a much smaller number of links going to the desired page then the site I am comparing. The competitor is outranking a page that should be ranking higher due to higher page authority and external root domain links. Internal Links to Page: 9,950 Competitor Page Internal LInks: 208 Is this a situation where the sheer number of internal links is discounted because of page rank distribution throughout the site? Just want to get some clarity here. Thank you for your responses.
Link Building | | jmsobe0