Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are your favorite tactics for getting links to money-pages?
-
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.)
For example:
- For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events
- Some sites can give their product to bloggers to review
If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far.
What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
-
We worked on a website that sells silicone wristbands. Not an exciting product anymore by any means. What we did to help create a buzz was partner with various awareness causes during a given month and posted polls and funds raised results on landing pages. Then we had the awareness cause we worked with link to those landing pages where visitors can see the amount of money raised, read more info about the cause and even place an order to support the cause.
If client has a mailing list of any significant size, you can send out email blasts offering discounts, free upgrades or other incentives that are further explained on landing pages and build traffic and possibly links to that page as well.
Im also looking forward to hearing some strategies others may have to offer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
Getting links into forums
Hi guys Ive been try to get my links to my site in forums but when i post a comment , which includes a link,
Link Building | | Hardley
they are marked as spam. Can anyone suggest any techniques to getting links into forums?0 -
Etsy.com --Getting link juice through other pages on search results?
My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52. So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page. I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page. But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page. So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page. I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this? (edited post) Thanks
Link Building | | doug5650 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130 -
What are some good easy links to get for new sites?
We are in the process of launching a couple of new sites and while we know it will be a long process to get them to rank, achieving some long-tail keywords would be beneficial. What sites would you recommend for getting some easy links to start with that can help the indexation and ranking process along in the preliminary stages? Or another way to put the question - when you launch a new site, what steps do you go through?
Link Building | | ukss19840
