Does Not listing the prices on my website hurt?
-
Hey Mozers,
I currently run a catalog type website and there are no prices listed. Would you happen to have an article of some sort that could back up why not listing prices is bad?
I'm trying to express the importance of listing prices on the website.
Can anyone help, The more articles the better!
-
without a price, how can I determine if you are making the best offer...this IMHO is so important for commodity products...
-
Agree,
Use your own client's data to support this theory.
- Compare his or her site data to industry average conversion and bounce rates.
- Survey the site's top competitors. Note how many do and don't show prices. Point out that the top ecommerce sites all list prices.
- Suggest a customer survey or A/B testing to understand why people don't convert.
- Look at your client's and competitor reviews and site mentions using Moz's own Fresh Web Explorer. What are prospects and customers saying about your client and competitors's sites? Are prices discussed?
Build a case for what seems like common sense to the rest of us.
If your client is like the one Lee describes (fuel, with fluctuating prices), then you should at least provide something helpful like "We don't list prices because they fluctuate daily. Please refer to X to gauge industry pricing."
-
It is definitely better to advertise with the prices. It is suspicious when sites don't have their prices up and extremely frustrating for the searcher. What is good for the searcher is good for the search engine.
-
Hey,
I don't know about the benefits, but I do know that when ever I'm looking for a product I like to see the price.
A genuine recent example;
In November I wanted to purchase some calor gas for heating , I searched locally for a supplier and none of them listed a price, you had to call for a price - in hindsight this is probably to do with fluctuating gas prices. Anyhow I didn't buy from any of them. I asked a neighbour who they bought from and how much they charged and I purchased from their supplier. For all I knew the other suppliers were cheaper, but I didn't buy because I didn't know!
Its a matter of understanding modern internet users, my experience is that people have a low patience thresh hold and if they can't find what they want, they'll move on and search elsewhere, its a lot easier to click back than pick up the phone, I also think that seeing the price is an important piece of information, but that's just me,
Sorry I know this isn't the technical answer you were looking for, but I saw your question and was reminded of searching for gas last month.
Cheers, Lee
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google not giving ranking to the intended page of my website.
Hello friends, This is my very first question, I hope I will explain my issue correctly. I have created two pages related to SSC CGL keyword on my website: https://www.ibtindia.com/ssc-cgl-notification-exam-date 2) https://www.ibtindia.com/ssc-cgl-apply-online I want to target the keyword SSC CGL Apply Online on the 2nd URL but Google is only considering the 1st page for all the "apply" related keywords as well. Can anyone suggest to me how to get the second page in rankings for its intended keywords? I will be very thankful for this help. I tried adding image but its showing dummy. Please you can check it op GOOGLE SERP Second page
Search Behavior | | namitathakur0 -
How to capture leads from website?
Hi, We have a contact and a registration form on our website to capture leads/enquiries. However, I have come across many websites who give away many resources for free i.e. without asking for any user details. In this case, how do they track or capture the data of people coming to their website and interacting with the content? There are other methods we well like CTAs, pop-up on exit intent etc., but these are different to what I have asked above. Regards
Search Behavior | | IM_Learner0 -
Free Tool that allows you to compare traffic for multiple websites
I'm banging my head on this one. In the past I was able to use Compete.com, Quancast, Google Trends, and Alexa, but now all these sites either required you to have Pro membership (pay) or they discontinue it like Google Trends for website. I need to do this comparison for one of my client... their traffic versus 4 of their competitors. Any suggestions would be greatly appreciated. Have a blessed Day, Benny
Search Behavior | | ACann1 -
2 websites for 2 dealer locations or one website for both locations - Thoughts?
I'm trying to decide what would be the best option for my client. They are a car dealership group who own 2 dealerships about a half hour away from each other. The dealerships have the same name but are just located in different locations. One dealership is in a small city in competition with several other dealerships within the city. "Dealership name city name" The other dealership they own (Same dealership name) is located in a small town close to an even larger city. "Same dealership name small town name" My options are: 1. Creating 1 authoritative website optimized for all 3 locations. The 2 cities both dealerships are located in as well as the large city close to the small town. This option would be less time consuming, we would only have to earn links, citations & blog for one website. However we'd still need to have citations using both dealership addresses. So that's still double the work. This site would probably be more authoritative and we could have a page promoting each dealership & have shared vehicle inventory. We'd attach 2 Google+ pages using the different addresses & have both location addresses prominently in the footer of the site. 2. Create 2 separate websites for each dealership & target the surrounding towns/cities in their respective areas (even though both dealerships are only a half hour apart). This option is more time consuming as we'd have to earn double the amount of links. Work on citation building, blog for 2 websites etc. But we wouldn't be diluting our SEO by trying to rank for all 3 locations. We'd have a better chance if we focused on each locations separately on 2 sites. BUT the 2 sites would have less authority. What is everyone's thoughts? What would you recommend to be the best option. Money isn't an issue. Thanks so much for any help.
Search Behavior | | DCochrane0 -
How to optimize website for several US locations we service?
Hi, Our business has a few brick-and-mortar business locations, but it is servicing multiple big cities in the US, where we do not have a location, but we do business in though our independent agents (and we cannot use their locations).
Search Behavior | | SCLTeamShip
I have inherited the website, which has duplicate content for all the locations (cities and states), and I am worried about possible penalties. Every major city and state in the US has been targeted so far, but it seems pretty spammy to me- duplicate content, pages for all major US cities, pages for all states, etc. This is a B2C services website, and we can service anyone in the US. Example of pages: domain.com/services/service-from-x-city
and domain.com/services/service-from-x-state The goal is to rank locally for all the cities we are targeting. What on-page optimization should I work on besides unique content for each one? Should I consolidate some pages, and if yes, what do you recommend?
What overall strategies should I follow so I do not lose the traffic for the targeted cities?
Off-page, I am working on building local citations for these cities. Thank you.0 -
Visual Website Optimizer vs. Optimizely vs. Conductrics
I've always done my own A/B testing and haven't used a software package. I've heard a lot of good about Visual Website Optimizer. However, I like that Conductrics uses statistical modeling where the others don't. So what do you see as being the really big pluses? Note: I need to find a platform so that we can do testing faster and for more clients at a time... I just don't have the time to hand build and track each client's multivariation test. Thus the need for software. Therefore, ease of use, quick integration, and good analytics are important in my decision making process. Thanks in advance!
Search Behavior | | SteveTheWoodsman2 -
Google Webmaster Tools notice of detected unnatural links to our website
Hi, We have been using SEOmoz for a good few months now and have found it incredibly useful. Unfortunately however I think we may have slipped up a little bit as we have just received the following message in our Google Webmaster Tools: Google Webmaster Tools notice of detected unnatural links to http://www.refreshcartridges.co.uk/ I have a funny feeling I might know what the problem is but I'd like a confirmation before I potentially go off on a wild goose chase. We also own the domain name www.computerarticles.co.uk and recently started introducing the author at the bottom of the post along with both a link to the website homepage and a link to a deep, popular page on our website. For example, check out http://www.computerarticles.co.uk/twitter-time-saving-tools/ We genuinely didn't realise this was a bad thing and thought it would just provide Google with a way of deep linking straight in to popular areas of our site. I would really appreciate advice as to whether you think it might be these links that are causing the problem or whether there is something else that could be causing the problem. In the event it is these links that are causing the issue would you recommend removing the entire 'about the author' page (as we have published around 500 pages on that site) and simply put a link in the blog roll or simplify it to just link to the homepage. I appreciate in advance any help you could give. Regards Chris
Search Behavior | | ChrisHolgate0 -
.com Doman and off-shore host for an Australia company, does this hurt ratings?
We have a site based in Australia that has been using the .com domain. Recently the .com.au became available and we purchased it and use a 301 redirect. Does having a site hosted off-shore and a .com rather than .com.au for a company affect the ratings in google.com.au for Australian traffic?
Search Behavior | | oznappies0