Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
[HELP!] File Name and ALT Tags
-
Hi, please answer my questions:
1. Is it okay to use the same keyword on both file name and alt tags when inserting an image?
Example:
File Name: buy-lego-online.jpg
ALT tag: buy-lego-online
Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default.
2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that?
Thanks in advance!
-
I know this is like beating a dead horse, but thought I would link to Search Metric's 2014 ranking factors study. What is missing in what they see as factors that increase rank is ALT tags on images.
You can see the infographic below, you can also download the 80+ page report which I would highly recommend
http://www.searchmetrics.com/wp-content/uploads/infographic-seo-ranking-factors-2014.jpg
~Cheers
-
Using a word twice on a page is indeed, not keyword stuffing - where did I say that it was??? I don't believe I have EVER said that in all the years I've worked in digital marketing!
I said that using the same alt tag would be spammy - the reason I think that is that it either implies that you don't have unique images on the page (so what's the point of them?) or that you have been lazy with your alt tags by repeating the same one over again. Both bad user experiences for folk that need them.
-
Hi Amelia, you're right about that alt tags are for people who use screenreaders. Though search engines like google also use the alt tag to recognize there is an image file.
The alt tag is an onpage factor that influence ranking (http://moz.com/learn/seo/on-page-factors)
Although the alt tag may looks like as not important, it's worth using it.
About the spammy thing, using a word twice on a page has nothing to do with keywordstuffing
Grtz, Leonie
-
Hey Amelia.
Yes you are absolutely correct, alt tags are for people, and should be used to that end. When I said it 'tells' Google what the images is about I was responding directly to Shawn's comment that ALT tags are for accessibility, not SEO...
Technically yes, but Google does use the alt text as a relevancy signal (at least as far as we know). And ranks your image (in Google images) based primarily on that information. It’s a part of SEO for better or worse. Besides, you can both improve your on-page AND give relevant and meaningful info to the user, i've never had to choose. If it came down to it I’d always prioritize the user.
-
Amen Amelia. I said the same, but not nearly as thorough as you did.
-
Hi,
I just wanted to dispel a few myths going on here...
- ALT tags are NOT to 'Tell Google' what the image is about, they are there for people who use screen readers to enrich their use of the internet.
- Screen readers can be set up to read out alt tags, file names or title attributes - depending on the user's preference and presumably on the site they are looking at
- Google can and does read image file names: http://blog.hubspot.com/blog/tabid/6307/bid/32567/A-Marketer-s-Guide-to-Optimizing-Images-for-Google-Search.aspx
If you pick relevant images for your pages then you probably will be able to get keywords into both the alt tag and the file name. I don't think this is spammy! It's accurate.
What would be spammy, and this has already been covered by Issac, is if you repeat the same alt text on the same page - vary it! - 'Blue lego bricks' etc. I personally would avoid saying stuff like 'cheap', 'buy' etc UNLESS the image has that text within it (say a picture of lego with a headline within the image saying 'cheap lego') in which case you are doing exactly what the alt tag is there for - enabling screen reader users to experience as similar experience to us sighted folk as possible.
Sorry for the rant, but it annoys me that something that is meant to help people who are (to my mind) at a disadvantage is abused for SEO purposes!
Best wishes,
Amelia
**EDIT: I am well aware that Google and other search engines use alt tags for rankings. What I wanted the OP to be mindful of is that alt tags were not invented 'to tell google what an image is about'. And to point out their value and use for people using screen readers. Most people do not fully understand how blind users navigate the inter-webs, me included. I just think if I can do something to make it easier for them then I will. If you'd prefer to write alt tags purely for the search engines, that is entirely your prerogative! **
-
No you won't be penalised for that.
But do check out my initial response below for a more detailed answer.
-
Thanks so much, Isaac! Sorry for the newbie question. For you, is it okay to use the same file name and alt tags in an image?
For example:
File name: cheap-lego-for-kids.jpg
Alt tag: Cheap Lego for Kids
Will I be penalized for this?
-
A space between each word
Think of the user. Some poeple don't have their images active when useing the web. What would they want to see?
Isaac.
-
Hi Mai.
You should be fine with the example you give. So long as you don't just repeat 'lego for kids’ over and over on the page!
Just add your keywords into natural writing style that your users will find usefull and infomative.Alt tags are useful for SEO. They 'tell' Google what the image is all about. The images and the alt text should be relevant to what's on your page. So I hope your page is about lego products
Alt tags also makes your images more likely to rank in Google images for relevent keyword searches. This is becoming more popular with people who like to scan through products visually.
Hope that helps.
Isaac.
-
Thank you very much! Last question, which one is better to use on alt tags?
SPACE or HYPHEN? Cheap Lego for Kids or cheap-lego-for-kids?
Thanks again!
-
ALT tags are for accessibility, not SEO. Screen readers will look at those tags and read to those that have trouble with seeing the page what the image is.
As long as the ALT tags are accurate representations of what the image is, you should be okay. If you are attempting to stuff keywords into ALT tags and they do not accurately describe what the image is, then you may not receive any benefit and could potentially get some kind of penalty.
-
Hi, Google can't read (yet) image filenames, that's why we use the alt tag, to tell google what's the image is about. So you can use the image file name as alt tag, no problem. If you use the word "lego" twice it's not keyword stuffing.
here's something to read about keyword stuffing: http://moz.com/community/q/what-constitutes-keyword-stuffing
Grtz, Leonie
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I put the company name in the image alt text instead of just the service type im trying to rank for?
Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will... For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance
On-Page Optimization | | Gavinn0 -
How do I remove a Canonical URL Tag?
Some of my report cards say I have too many canonical URL tags. However, there is no information no how to delete one. Can someone give me a link or explain? Thanks.
On-Page Optimization | | dealblogger0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Best Domain Name for Life Coaching Site
Hello, I am an NLP health coach. I am starting to work with both life threatening illnesses and minor diagnoses. NLP is a type of personal development. I'm wondering what your opinion of the best domain would be, keeping in mind branding, SEO, and usability/rememberability. The term "NLP" is not well known. I will be doing both phone coaching and in-person coaching. My other website (BobWeikel.com) is not very strong because of the lack of keywords in the domain, but it's easy to remember. Options are: NLPTrained.com BobWeikelHealthCoach.com BoiseHealthCoach.com (I'm in Boise Idaho) RobertWeikel.com or whatever you suggest.
On-Page Optimization | | BobGW0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0 -
Post Title - Use the blog's name or not?
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name. EX: title of post with keywords | name of blog OR EX: title of post with keywords The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
On-Page Optimization | | gregalam0