Acquire domains to boost yours, how to redirect an acquired domain
-
What is the best way to redirect for best SEO benefits? Examples:
fietstassen.eu -> loodgieter.nl
Any technical information how to (root) redirect for best SEO practices?
-
Hi Remko,
Sorry for the late response. Currently you have fietstassen.nl and loodgieter.nl as duplicate content. (as far as I see, you do not have a cross domain canonical, nor a 301 redirect telling Googlebot which version they should index). So it might be a good idea to implement one of them. (301 is usually easier
)Gr., Keszi
-
They should be roughly equal, unless one has a drastically higher domain authority and amount of backlinks.
-
thanks erica, so it doesn't matter if you 301 redirect like glaspunt.nl or like fietstassen.eu both redirects give an equal amount of linkpower?
-
Everyone's 301 redirect suggestions are correct. However, exact match domains may not be worth grabbing all of them for SEO. There's been lessening returns.
-
Hi Keszi thanks for you clear explanation and you're correct that 'fietstassen' is not handy-man business
But the thing I want to know is the way both domains are redirect in a different way. Fietstassen in redirected in the way that the domain (fietstassen) stays visible. Glaspunt is redirected with a 301 redirect in the root server. Is there any advantage in one of them? -
Hi Remko,
First of all I would check for the domains that I want to buy and redirect for relevancy and their backlink profile.
The example you gave:
Fietstassen.eu - > Loodgieter.nl for me it was a little strange. (Correct me, if I am wrong, but Fietstassen is bicycle bags? and Loodgieter is repair/handy man?).
I did not check in details what kind of link profile Fietstassen has, but if my dutch isn't cheating on me, I might have a feeling that it has collected non-relevant links to your target website.
As for your first example: Glaspunt.nl -> Glas.nl if I get it right, these two seem to be in the same industry, so buying glaspunt.nl could be an idea.
As in general:
If you buy a domain, just to redirect and gather their link juice:
- look for relevancy first.
- check that domains backlink profile (just to be safe. if it only has a spammy link profile, I do not know if it would be a good idea to point it towards your project)
- if the domain that you are buying would be more relevant to a category of your website, I'd redirect it towards there instead of homepage.
I hope this helped.
Gr., Keszi
-
To pass the juice a permanent redirect (301) would be the best solution for this.
Check out this resource about redirects: http://moz.com/learn/seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about "sneaky" vs. non-sneaky redirects?
One of my client's biggest keyword competitors is using, what I believe to be, sneaky redirects. The company is a large, international corporation that has a local office. They use a totally unrelated domain name for local press and advertising, but there is no website. The anchor text in the backlinks automatically redirects to the corporate website. Is this sneaky or not?
White Hat / Black Hat SEO | | JCon7110 -
Best practice to preserve the link juice to internal pages from expired domain?
This question relates to setting up an expired domain, that already has quality links, including deep links to internal pages. Since the new site structure will be different, what's the best practice to preserve the link juice to these internal pages? Export all the internal pages linked to using majestic Seo/ ahrefs etc, and set these pages previously linked to? Or 301 redirect these pages to home page? I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
White Hat / Black Hat SEO | | adorninvitations0 -
Redirect from old domain to a new domain
Hi, assuming i have an old domain that i would like to redirect it to the new domain because the old domain contain good links on it and been ranking for its keywords. Would it be a wise choice? and can i redirect my sub domain into my new one too? for example website1.com/life > website2.com/life and how do i do so? can i do that by hosting the old domain in my new domain hosting and do all those redirect include sub domain redirect?
White Hat / Black Hat SEO | | andzon0 -
Thousands of 301 redirections - .htaccess alternatives?
Hi guys, I just want to ask if there are other possible issues/problems (other than server load) once we implement 301 redirections for 10,000+ URLs using .htaccess. Are there other alternatives?
White Hat / Black Hat SEO | | esiow20130 -
Will implementing 301's on an existing domain impact massively on rankings?
Hi Guys,I have a new SEO client who only has the non-www domain setup for GWT and I am wondering if implementing a 301 for www will have a massive negative impact on rankings. I know a percentage of link juice and PageRank will be affected. So my question is: If I implement the 301 should I brace myself for a fall in rankings. Should I use a 301 instead to maintain link juice and PageRank? Is it good practice to forward to www? Or could I leave the non www in place and have the www redirect to it to maintain the data? Dave
White Hat / Black Hat SEO | | icanseeu0 -
Keyword Specific Domain | Outranking trend
Hey everyone, i looked for a similar question but didnt found anything. Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word. Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword. Any comment on this? , what would you do? Regards
White Hat / Black Hat SEO | | JesusD0 -
Geotargeting a new domain without impacting traffic to existing domain
I had previously asked this as a 'private question' and couldn't make it a 'public question' automatically-- hence reposting it as a new question: We have an existing site, let's say www.xyz.com --- which attracts traffic from all over the world (including the US), though it's primary audience is the UK/ Europe. Most of this traffic is via organic search results on Google. Now, there is a business case to launch a US-centric website -- www.xyz.us, which will have most of its content from the original site (probably with some localization). Our goal is that on day 1 when the new site xyz.us is launched, we want all traffic originating from the US (and may be some other North American countries) to be directed to the .us domain instead of the .com domain. We don't want to lose any search engine traffic; equally importantly, we want this to be done in a manner that is seen by the search engines as a legitimate technique. What are the best options to do this such that the new .US site automatically inherits all of the traffic from the .com site on day 1, without either of these sites getting penalized in any form. Thanks.
White Hat / Black Hat SEO | | ontarget-media0 -
Purchasing an EXPIRING domain with quality related links
I'm about to purchase a domain that has highly trusted links pointed to it. I would like to 301 redirect that domain to point to a brand new domain in the same niche. Some of the links that the expiring domain would take me a long time to obtain so I am thinking to use this method to my advantage. I know that this is not really a legitimate way to go to build backlinks, but surely this is going to give me good serp improvement which is my main concern at the moment. I am going to test this method to see if it benefits me in anyway but I would like some opinions to this please.
White Hat / Black Hat SEO | | umtmedia0