Acquire domains to boost yours, how to redirect an acquired domain
-
What is the best way to redirect for best SEO benefits? Examples:
fietstassen.eu -> loodgieter.nl
Any technical information how to (root) redirect for best SEO practices?
-
Hi Remko,
Sorry for the late response. Currently you have fietstassen.nl and loodgieter.nl as duplicate content. (as far as I see, you do not have a cross domain canonical, nor a 301 redirect telling Googlebot which version they should index). So it might be a good idea to implement one of them. (301 is usually easier
)Gr., Keszi
-
They should be roughly equal, unless one has a drastically higher domain authority and amount of backlinks.
-
thanks erica, so it doesn't matter if you 301 redirect like glaspunt.nl or like fietstassen.eu both redirects give an equal amount of linkpower?
-
Everyone's 301 redirect suggestions are correct. However, exact match domains may not be worth grabbing all of them for SEO. There's been lessening returns.
-
Hi Keszi thanks for you clear explanation and you're correct that 'fietstassen' is not handy-man business
But the thing I want to know is the way both domains are redirect in a different way. Fietstassen in redirected in the way that the domain (fietstassen) stays visible. Glaspunt is redirected with a 301 redirect in the root server. Is there any advantage in one of them? -
Hi Remko,
First of all I would check for the domains that I want to buy and redirect for relevancy and their backlink profile.
The example you gave:
Fietstassen.eu - > Loodgieter.nl for me it was a little strange. (Correct me, if I am wrong, but Fietstassen is bicycle bags? and Loodgieter is repair/handy man?).
I did not check in details what kind of link profile Fietstassen has, but if my dutch isn't cheating on me, I might have a feeling that it has collected non-relevant links to your target website.
As for your first example: Glaspunt.nl -> Glas.nl if I get it right, these two seem to be in the same industry, so buying glaspunt.nl could be an idea.
As in general:
If you buy a domain, just to redirect and gather their link juice:
- look for relevancy first.
- check that domains backlink profile (just to be safe. if it only has a spammy link profile, I do not know if it would be a good idea to point it towards your project)
- if the domain that you are buying would be more relevant to a category of your website, I'd redirect it towards there instead of homepage.
I hope this helped.
Gr., Keszi
-
To pass the juice a permanent redirect (301) would be the best solution for this.
Check out this resource about redirects: http://moz.com/learn/seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Boosting Equity-Passing Links?
Hello Moz folks, We have a SEO client who has exponentially fewer equity-passing links(inbound and internal) than their two major competitors, which I'm sure is a MAJOR factor in their rankings. In fact, the numbers are so drastically different seems to indicate that these competitors are participating in some sort of black hat link farm. For example: Internal and Inbound Equity-Passing Links Our client - 2274 Competitor 1 - 496k Competitor 2 - 143k How is this possible or legit? I don't understand. Our well-known client has been in business for 10+ years and they have a content-rich, WordPress website consisting of thousands of pages that have been optimized for search, including keyword-rich URLs, page titles, metas, H1 tags, etc. The things that keep coming to mind are the need for more links and more content. One thing that comes to mind is that the client launched a new site about 1.5 years ago and changed their domain prefix from http to https. I'm not sure if this would have an impact on inbound link equity or not. 301 redirects are in place so from what I understand, all of the old http pages should have passed at least partial domain equity to the new https site. I'm also wondering if changing the structure of WordPress categories, tags and author pages could somehow dynamically increase the page count and amount of perceived content. We may be overly restrictive with Google Search Console. Anyway, I'm at a loss and don't understand how our competitors, with seemingly similar content, could have exponentially more links and are dominating the search results. Thanks for your help and sage advice. Your input is very much appreciated. Eric pSzXl
White Hat / Black Hat SEO | | EricFish0 -
Moving website and domain name without 301 Redirect or rel=canonical
I do not wish to draw attention to my company, so I am using code names. For the sake of this discussion, we are a new car dealership representing Brand X Cars. The manufacturer of Brand X Cars pushes its dealers toward a website hosting company called CarWebsites in order to maintain a level of quality and control with each dealer. However, we have found the platform to be too restricting, and are switching to our own WordPress site. Unfortunately Brand X is claiming ownership of our original domain, BrandXCarDealer.net, so we have switched to BrandXCarDealer.com (which we prefer anyways). Now both websites are running, and there is duplicate content of everything. Brand X is not cooperative and will not 301 redirect to the new site, and we do not have access to the of the website for a rel=canonical. Brand X is also dragging its feet on shutting down BrandXCarDealer.net. We do still have access to change the content of the pages on the BrandXCarDealer.net site, but that is pretty much as far as our control goes. So my question is, is there anything we can do, without using a 301 redirect or rel=canonical, to tell Google to pay attention to the new BrandXCarDealer.com rather than the old BrandXCarDealer.net? Any suggestions are appreciated. Thanks!
White Hat / Black Hat SEO | | VanMaster0 -
Dfferent domains on same ip address ranking for the same keywords, is it possible?
Hello, I want to ask if two domains which r hosted on the same server and have the same ip ( usually happens with shared hosts ) tries to rank for the same keywords in google, does the same ip affects them or not.
White Hat / Black Hat SEO | | RizwanAkbar0 -
How to 301 redirect from old domain and their pages to new domain and pages?
Hi i am a real newbie to this and i hope for a guide on how to do this. I seen a few moz post and is quiet confusing hopefully somebody able to explain it in layman terms to me. I would like to 301 redirect this way, both website contain the same niche. oldwebsite.com > newwebsite.com and also its pages..... oldwebsite.com/test >newwebsite.com/test So my question here is i would like to host my old domain and its pages in my new website hosting in order to redirect to my new domain and its pages how do i do that? would my previous page link overwrite my new page link? or it add on the juice link? Do i need to host the whole old domain website into my new hosting in order to redirect the old pages? really confusing here, thanks!
White Hat / Black Hat SEO | | andzon0 -
URL structure: 301 redirect or leave as is?
Hello, My website, www.coloringbookfun.com is very old and authoritative, but the URL structure is terrible. If you check out some of our subcategories such as http://www.coloringbookfun.com/Kung Fu Panda and individual printables such as http://www.coloringbookfun.com/Kung Fu Panda/imagepages/image2.html You can see that they aren't optimized. I am curious to know the pros and cons of fixing the URL structure and 301ing them to the new optimized url. Will 301ing lose authority and backlinks for the sites pages? Does optimizing the url structure outweigh losing the authority/backlinks?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Can I Point Multiple Exact Match Domains to a Primary Domain? (Avoiding Duplicate Content)
For example, lets say I have these 3 domains: product1.com product2.com product.com The first 2 domains will have very similar text content, with different products. The product.com domain will be similar content, with all of the products in one place. Transactions would be handled through the Primary domain (product.com) The purpose of this would be to capitalize on the Exact match domain opportunities. I found this seemingly old article: http://www.thesitewizard.com/domain/point-multiple-domains-one-website.shtml The article states that you can avoid duplicate content issues, and have all links attributed to the Primary domain. What do you guys think about this? Is it possible? Is there a better way of approaching this while still taking advantage of the EMD?
White Hat / Black Hat SEO | | ClearVisionDesign0 -
What to do about all of the other domains we own?
So I had asked this question a while back in a previous thread and thought I had the correct answer to it, but just actually heard differently on a webinar by Dr. Pete. Basically, we have a large number of domains that just replicate our website. Some are brand names, some are exact match keyword domains, some are clever plays on words. This is a tactic that our marketing department thought was a good idea. Obviously its not. My question is - Some of these domains actually have a significant amount of link value coming into them. How people found them I'm not sure, but nonetheless, I want to try to take advantage of the incoming links somehow if possible. Dr. Pete recommended against 301 redirecting back to our main domain all at once because that would be a signal to Google that something fishy is going on. This is what I was going to do, but now I'm really not sure what to do now... If possible, it would be great to get Dr. Pete in this thread to get his comments. I wasn't able to get an answer on the SEO in 2012 Pro Webinar.
White Hat / Black Hat SEO | | CodyWheeler0 -
Buying a website and redirecting everything
We are considering purchasing an existing website in our industry with a domain authority of 52 and 20K inlinks and redirecting it to our new website with a domain authority of 26 and 1,000 inlinks. Would this be the best way to improve our new site's authority and inlinks? Would Google penalize us for doing that or would it effectively transfer the old sites authority to us?
White Hat / Black Hat SEO | | pbhatt0