Acquire domains to boost yours, how to redirect an acquired domain

[remkoallertz]

What is the best way to redirect for best SEO benefits? Examples:

glaspunt.nl -> glas.nl

fietstassen.eu -> loodgieter.nl

Any technical information how to (root) redirect for best SEO practices?

[Keszi]

Hi Remko,

Sorry for the late response. Currently you have fietstassen.nl and loodgieter.nl as duplicate content. (as far as I see, you do not have a cross domain canonical, nor a 301 redirect telling Googlebot which version they should index). So it might be a good idea to implement one of them. (301 is usually easier )

Gr., Keszi

[EricaMcGillivray]

They should be roughly equal, unless one has a drastically higher domain authority and amount of backlinks.

[remkoallertz]

thanks erica, so it doesn't matter if you 301 redirect like glaspunt.nl or like fietstassen.eu both redirects give an equal amount of linkpower?

[EricaMcGillivray]

Everyone's 301 redirect suggestions are correct. However, exact match domains may not be worth grabbing all of them for SEO. There's been lessening returns.

[remkoallertz]

Hi Keszi thanks for you clear explanation and you're correct that 'fietstassen' is not handy-man business But the thing I want to know is the way both domains are redirect in a different way. Fietstassen in redirected in the way that the domain (fietstassen) stays visible. Glaspunt is redirected with a 301 redirect in the root server. Is there any advantage in one of them?

[Keszi]

Hi Remko,

First of all I would check for the domains that I want to buy and redirect for relevancy and their backlink profile.

The example you gave:

Fietstassen.eu - > Loodgieter.nl for me it was a little strange. (Correct me, if I am wrong, but Fietstassen is bicycle bags? and Loodgieter is repair/handy man?).

I did not check in details what kind of link profile Fietstassen has, but if my dutch isn't cheating on me, I might have a feeling that it has collected non-relevant links to your target website.

As for your first example: Glaspunt.nl -> Glas.nl if I get it right, these two seem to be in the same industry, so buying glaspunt.nl could be an idea.

As in general:

If you buy a domain, just to redirect and gather their link juice:

1. look for relevancy first.
2. check that domains backlink profile (just to be safe. if it only has a spammy link profile, I do not know if it would be a good idea to point it towards your project)
3. if the domain that you are buying would be more relevant to a category of your website, I'd redirect it towards there instead of homepage.

I hope this helped.

Gr., Keszi

[grobro]

To pass the juice a permanent redirect (301) would be the best solution for this.

Check out this resource about redirects: http://moz.com/learn/seo/redirection