Is domain redirection a good method for SEO?

[kamishah]

I have a question and need suggestion from you guys. I’ve searched for my question on Google but don’t get exact information what I need. Maybe I can’t search perfectly.
Let me explain my confusion:
I’ve checked backlink profile of a website. He is not using his main domain while doing comment backlink. He put his another domain while doing comment backlink. The another domain redirect to the main domain.

Why he use another domain while doing comment backlink?
Is it helpful to get better rank on Google?

For example: My Main Domain = solutionfall.com
Another Domain= xyz.com (It redirect to solutionfall.com)
He just uses xyz.com while doing comment backlink.

Thank You so much

 

[VeroBrain]

Hi Kamishah,

On regard your question, is domain redirection a good method for SEO?
No, it is not.

Said that, if the mistake was already done: you should study the DA and the spam score of the xyz site before thinking on setting a 301 domain redirect.

Considering that the xyz site has a low spam score and a good DA, at least equal to the solutionfall.com you might go ahead.

Perhaps you consider, from now on, to get true organic backlinks by having unique high quality content instead of "comment backlink". Good luck!

Mª Verónica

[Roman-Delcarmen]

It is common practice to redirect one URL to another. When doing this, it is critical to observe best practices in order to maintain SEO value.

there are a few salient points to keep in mind about Google’s change to how PageRank passes through 3xx redirects.

1. All redirects carry a degree of SEO risk.
2. While 3xx redirects preserve PageRank, 301s remain the preferred method of choice for permanent redirects. (It is unknown if search engines treat all redirects equally)
3. Keep in mind that PageRank — and other link equity signals — are only a portion of the factors used by Google in ranking web pages.
4. Beyond PageRank, all other rules about redirection remain. If you redirect to a non-relevant page, or buy a website in order to redirect 1,000 pages to your homepage, you likely won’t see much of a boost.
5. The best redirect is where every other element stays the same, as much as possible, except for the URL.
6. Successful migrations to HTTPS are now less prone to lose PageRank, but there are many other crawling and indexing issues that may negatively impact traffic+rankings.
7. Changing URLs for SEO purposes, including...

• Removing multiple query parameters
• Improving directory/subfolder structure
• Including keywords in the URL
• Making URLs human-readable

… is less risky now that 3xx redirects preserve PageRank. That said, always proceed with caution when redirecting.

SEO Learning Center On-Site SEO Redirection
https://moz.com/learn/seo/redirection

301 Redirects Rules Change: What You Need to Know for SEO
https://moz.com/blog/301-redirection-rules-for-seo

[kamishah]

Thanks for help.

[ThompsonPaul]

It's likely the other site is trying to use the redirects to mask their manipulative link building. (Which doesn't work, by the way.)

Short answer - no this isn't a good idea.

Hope that helps?

Paul