Question about keywords on multiple pages
-
Hello all great to be apart of this community,
My question is:
I am trying to rank for two separate "two keyword" searches which are
"BBB boost" and "ZZZ boost"
I am planning to put "ZZZ boost" on my homepage/landing, and "BBB boost" on my second page where the end user actually purchases said product.
"ZZZ boost" - receives around 22,000 monthly searches and
"BBB boost" - around 5000 monthly searches
Because each of these share the one keyword "boost" in them, will it affect my ability to rank for even one page on the "two keyword" phrase?
Or will it cause both pages to come up in the google search results on either "two keyword" phrase because they share the same word "boost" in them? If so does that affect the ability to rank 1 page since they share the same domain name, will it divide page ranking/serp ranking?
-
Thanks for the question. The best answer is that it's impossible to make a specific recommendation without knowing the exact keywords in question and how they relate to your overall digital strategy. But that being said, here are some high-level things to consider.
1. Place in the sales funnel. Take an example of "SEO software." Keywords would vary based on the place of the searcher in the funnel and thereby his or her likely location on your website:
"seo software" -- informational query likely from someone at the top of the funnel who wants to learn about SEO software. This would usually be targeted on the home page
"compare seo software" -- informational middle-tail query that would be likely targeted on an interior sales page whose "content" would obviously compare all the different types of software. This would target someone in the middle of the sales funnel
"buy seo software" -- transactional query from someone at the bottom of the sales funnel. This would be targeted at a check-out or sales page2. Semantic understanding. Google is getting really, really smart. Years ago, people would have one page targeting "buy tennis shoes" and another for "buy sneakers" in an attempt to rank highly for both phrases. Today, Google (I'm sure) "knows" that both keywords refer to the same "entity." So, a single page should be created that would aim to rank for both.
If your two "boost" terms mean pretty much the same thing, then you should have one page for both. If you create more than one page in this context, you risk duplicating your content in Google's eyes.
There's a lot more I could say, but I just wanted to throw out these two considerations for now. I hope it helps!
-
Having the phrases on two separate pages is the way to go, one page for one phrase. With them both having the word boost it will not affect your ability to rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Indexed pages
Just started a site audit and trying to determine the number of pages on a client site and whether there are more pages being indexed than actually exist. I've used four tools and got four very different answers... Google Search Console: 237 indexed pages Google search using site command: 468 results MOZ site crawl: 1013 unique URLs Screaming Frog: 183 page titles, 187 URIs (note this is a free licence, but should cut off at 500) Can anyone shed any light on why they differ so much? And where lies the truth?
Technical SEO | | muzzmoz1 -
Questions about canonicals
Howdy Moz community, I had a question regarding canonicals. I help a business with their SEO, and they are a service company. They have one physical location, but they serve multiple cities in the state. My question is in regards to canonicals and unique content. I hear that a page with slightly differing content for each page won't matter as much, if most of the content is relevantly the same. This business wants to create service pages for at least 10 other cities they service. The site currently only have pages that are targeting one city location. I was wondering if it was beneficial to use a template to service each city and then put a canonical there to say that it is an identical page to the main city page? Example: our first city was san francisco, we want to create city pages for santa rosa, novato, san jose and etc. If the content for the 2nd, 3rd, 4th, city were the same content as the 1st city, but just had the slight change with the city name would that hurt? Would putting a canonical help this issue, if i alert that it is the same as the 1st page? The reason I want to do this, is because I have been getting concerns from my copywriter that after the 5th city, they can't seem to make the services pages that much different from the first 4 cities, in terms of wording of the content and its structure. I want to know is there a simpler way to target multiple cities for local SEO reasons like geo targeted terms without having to think of a completely new way to write out the same thing for each city service page, as this is very time consuming on my end. Main questions? Will making template service pages, changing the city name to target different geographic locations and putting a canonical tag for the new pages created, and referring back to the main city page going to be effective in terms of me wanting to rank for multiple cities. Will doing this tell google my content is thin or be considered a duplicate? Will this hurt my rankings? Thanks!
Technical SEO | | Ideas-Money-Art0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Duplicate pages
Hi Can anyone tell me why SEO MOZ thinks these paes are duplicates when they're clearly not? Thanks very much Kate http://www.katetooncopywriter.com.au/how-to-be-a-freelance-copywriter/picture-1-58/ http://www.katetooncopywriter.com.au/portfolio/clients/other/ http://www.katetooncopywriter.com.au/portfolio/clients/travel/ http://www.katetooncopywriter.com.au/webservices/what-i-do/blog-copywriter/
Technical SEO | | ToonyWoony0 -
Schema address question
I have a website that has a contact us page... of course and on that page I have schema info pointing out the address and a few other points of data. I also have the address to the business location in the footer on every page. Would it be wiser to point to the schema address data on the footer instead of the contact page? And are there any best practices when it comes down to how many times you can point to the same data, and on which pages? So should I have schema address on the contact us page and the footer of that page, that would be twice, which could seem spammy. Haven't been able to find much best practices info on schema out there. Thanks, Cy
Technical SEO | | Nola5040 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
On-Page Question
Im trying to increase value to specific pages by putting history, and additional images. Will copying snippets from other sites negatively affect me? Should the content be re-written completely?
Technical SEO | | Anest0