301 Redirect to external site
-
Hi guys,
We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking.
The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least).
Thanks in advance!
Ramesh Nair -
Thanks Erica, I have seen the Moz recommended list. As you suggested, maintaining the old URL and creating a recommendation link will be a better idea than 301 redirect.
-
Thanks for the time, Doug! Looks like a plan!
-
When Moz stopped doing consulting, we put together a list of recommended companies in order to drive that traffic there and then to great consulting companies. This allowed for context for the visitor -- compared to direct redirection where a visitor might think they stumbled into some weird click scam -- and for us to give a link and specific information.
-
It might be a better user experience to create a specific landing page for these services at either the old URL or using a 301 redirect from the old service page to the landing page. The page doesn't have these visible in the menu and explain to visitors that the service is no longer being offered by present the partner site as an alternative.
That way the redirect doesn't come as a surprise, it provides some value to your visitors (who'll be able to find someone offering the service) and give you partner site a link.
Would your client be happy to referrer real life leads to the partner/friends site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Complete redesign of website and 301 redirects
I did a complete redesign and content change for my website. I have my new webpages indexed but they still haven't replaced the old ones after 1 month. In search results I see both the old ones and the news ones. How long of a delay should I expect (approximately) for the old pages to be replaced by the new ones knowing the entire website was changed. Thank you,
On-Page Optimization | | seoanalytics0 -
If I host same video on my site which my manufacturer hosted on his site will be consider as duplicate?
Hello All, My manufacturer hosted video's on his site now if I host same video on my ecommerce site will it be consider as duplicate? any penalty ? Any suggestion pls? Thanks!
On-Page Optimization | | pragnesh96390 -
Translated the site but traffic is not coming
Hi, We've build a lawyer directory website (www.iranianlawyers.com) which already has good Google rankings for related terms (Ex. Iranian lawyers, Iranian lawyers california, etc). About 1.5 months ago we translated the site to Farsi and published it online: www.iranianlawyers.com/farsi However we have yet to see any new traffic generated from those pages. The website has a decent back-link profile and there are no almost no competitors in our space with translated pages. Would someone please take a look at our translated pages and let me know if there are any major on-site issues that you see that we need to address? I've checked for noindex or nofollow tags but they dont seem to be an issue. Not sure if I'm missing something here. Thank you very much
On-Page Optimization | | Heydarian0 -
Two sites into one
I have two sites owned by one client, he wants to merge them into one keeping one website, but which one? I've been using the Moz Pro to look at the stats for both sites; page authority, inbound links etc, but they're both fairly close in results. The client wants to know what would be the best course to take with these two sites, what site should he keep and which should he merge? Any advice?
On-Page Optimization | | barrowr0 -
Use External Links
Hey 🙂 I noticed when analysing my pages that Moz gives the following advice about adding external links to my articles; "On any page specifically targeting a keyword, link externally to at least one (and possibly more than one) relevant, trusted resources as a best practice." As a small business I work pretty damn hard to get visitors to my website, so why on earth would I want to go to all that trouble just to send them away again to a trusted resouce? Secondly, what exactly is a "trusted resource"? Can I simply use search and use the top competitor, for example Moz or Wikipedia and does the anchor need to be an exact match or will a partial suffice. I say this because I already have the top spot for my longtail, so an exact match would be pointless. And lastly, I notice that pretty much all quality sites use external links to open in the same window i.e. not target=_blank, I never thought of it before today, but now that I'm considering using external linking in my articles I guess it's important to know the answer - i.e. Is this a best practice and does this give any seo benefit? Cheers, Lee :)
On-Page Optimization | | LeeC0 -
How to Recover From Unstable Site Structure History
I have a site that has suffered several phases of restructuring. Apparently its owners were unsure as to which direction to take when it came to structuring their content and URL schema and subjected the site to several rounds of poorly thought through implementations (i.e. example.com/content/page-title, example.com/page-title, example.com/"silo"/page-title, etc.), all within a 8 month period. I posted the originating question here on this Q&A Forum. I want to thank EGOL and Cody for taking a stab at it. What would be a good strategy to help a site like the one I describe above begin ranking again?
On-Page Optimization | | UplinkSpyder0 -
301 redirects, efficiency and dynamic URLs
Hi, I have 2 301 redirect questions. Question 1: I have am working with a designer on the redesign of a website that currently has over 5,000 indexed pages. The majority of these are dynamic URLs from the Stone Locator database. (see below) http://www.domain.com/storelocator.php?zipcode=91784&page=12 How can I efficiently deal with these pages from an SEO perspective when developing the new site? Is there a way to do a bulk 301 redirect to a store locator page, for instance? Question 2: If a rel=canonical tag has been established on a page (www....), is it necessary to add 301 redirects to all of the other versions on: the home page (domain.com , domain.com/index.html, domain.com/index.html, etc.) all other pages with those same extensions ? Thank you for your help! Erin
On-Page Optimization | | HiddenPeak0 -
Best way to link to an affiliate site.
I have a site that promotes a single affiliate product. Would it be better to have a "buy" button in the content that goes straight to the external affiliates website or should I send it all to an internal page that redirects thus only having 1 external link to the product site.
On-Page Optimization | | jafabel0