301 Redirect to external site
-
Hi guys,
We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking.
The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least).
Thanks in advance!
Ramesh Nair -
Thanks Erica, I have seen the Moz recommended list. As you suggested, maintaining the old URL and creating a recommendation link will be a better idea than 301 redirect.
-
Thanks for the time, Doug! Looks like a plan!
-
When Moz stopped doing consulting, we put together a list of recommended companies in order to drive that traffic there and then to great consulting companies. This allowed for context for the visitor -- compared to direct redirection where a visitor might think they stumbled into some weird click scam -- and for us to give a link and specific information.
-
It might be a better user experience to create a specific landing page for these services at either the old URL or using a 301 redirect from the old service page to the landing page. The page doesn't have these visible in the menu and explain to visitors that the service is no longer being offered by present the partner site as an alternative.
That way the redirect doesn't come as a surprise, it provides some value to your visitors (who'll be able to find someone offering the service) and give you partner site a link.
Would your client be happy to referrer real life leads to the partner/friends site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can lost pages be redirected with a 301 in order to do not lost keyword rankings?
Hi, I have got a website and some posts rank well, but I am not so interested in keep them for branding reasons. So I planned to do 301 redirects to home and remove those contents. Is it ok? Thanks!
On-Page Optimization | | patrizia_h0 -
Worth redirecting old blog posts into pages?
I'm working on a site that has some blog posts from 2011 - 2013 ranking on the first page for relevant terms. I'm going through and updating some of the content, internal links, etc., and wanted to know if it's worth redirecting some of these blog posts into new pages (in WordPress). Right now, the blog post URLs are long - exampleURL.com/2011/3/9/blog-post-title/ and the dates show up in the SERPs. I'd like to have the date removed so that the content doesn't look outdated, and I'd also like to have cleaner URLs. In your opinion, is it worth creating new pages and redirecting the old blog posts, or is the benefit of doing this not worth the effort? Thanks!
On-Page Optimization | | dchristensen30 -
How long should I leave an existing web page up after a 301 redirect?
I've been reading through a few of blog posts here on moz and can't seem to find the answer to these two questions: How long should I leave an existing page up after a 301 redirect? The page old page is no longer needed but has pretty high page authority. If I take the old page down—the one that I'm redirecting from—immediately after I set up the 301 redirect, will link juice still be passed to the new page? My second question is, right now, on my index.html page I have both a 301 redirect and a rel canonical tag in the head. They were both put in place to redirect and pass link equity respectively. I did this a couple years back after someone recommended that I do both just to be safe, but from what I've gathered reading the articles here on moz is that your supposed to pick one or the other depending on whether or not it's permanent. Should I remove the rel conanical tag or would it be better to just leave it be?
On-Page Optimization | | ScottMcPherson0 -
Www no longer redirects
Hi there, A while back I dropped the www from my domain. Everything redirected ok and I could still access my site using www and it would simply redirect to http://mysite This no longer seems to be occurring. I don't think I have changed anything? I don't believe I had anything in my htaccess however I am looking for some assistance in doing so. I've done a bit of reading but am not 100% confident! If anyone is interested, the url is http://cdkeyprices.com Thanks
On-Page Optimization | | MrPenguin0 -
302 redirections warnings
Hi there, the SEOMOZ crawler has detected some warinings related to the 302 temporary redirections. Example: http://www.tarifakitesurfcamp.com/tks-camp/alojamiento/ redirects to www.tarifakeitesurfcamp.com/error-404 I have made some 301 redirections, located at the end of the final (inicially) and later I just moved them to the top of the file. The htaccess file content is: redirect 301 http://www.tarifakitesurfcamp.com/tks-camp/escuela/ http://www.tarifakitesurfcamp.com/gisela-pulido-escuela/
On-Page Optimization | | juanmiguelcr
redirect 301 http://www.tarifakitesurfcamp.com/tks-camp/cursos-kite/ http://www.tarifakitesurfcamp.com/gisela-pulido/
redirect 301 http://www.tarifakitesurfcamp.com/tks-camp/curso-idiomas/ http://www.tarifakitesurfcamp.com/campamento-bilingue-para-ninos/
redirect 301 http://www.tarifakitesurfcamp.com/tks-camp/programa-de-actividades/ http://www.tarifakitesurfcamp.com/kitesurf-para-ninos/
redirect 301 http://www.tarifakitesurfcamp.com/tks-camp/alojamiento/ http://www.tarifakitesurfcamp.com/campamento-de-kitesurf/
redirect 301 http://www.tarifakitesurfcamp.com/tks-camp/la-empresa-2/ http://www.tarifakitesurfcamp.com/kitesurf-para-ninos-tarifa/ BEGIN ASIGNACIÓN DE TIEMPO DE CACHÉ A IMÁGNES, ARCHIVOS JSS, CSS <ifmodule mod_expires.c="">#activa la generacion de cabecera Expires
ExpiresActive On
#establece el tiempo de cache por defecto
ExpiresDefault A604800
<filesmatch ".(jpg|gif|png|css|ico|js)$"="">#suma 1 dia a la hora de acceso del usuario ExpiresDefault "access plus 7 day"</filesmatch></ifmodule> END ASIGNACIÓN DE TIEMPO DE CACHÉ A IMÁGNES, ARCHIVOS JSS, CSS BEGIN W3TC Browser Cache <ifmodule mod_deflate.c=""><ifmodule mod_headers.c="">Header append Vary User-Agent env=!dont-vary</ifmodule>
AddOutputFilterByType DEFLATE text/css text/x-component application/x-javascript application/javascript text/javascript text/x-js text/html text/richtext image/svg+xml text/plain text/xsd text/xsl text/xml image/x-icon application/json
<ifmodule mod_mime.c=""># DEFLATE by extension
AddOutputFilter DEFLATE js css htm html xml</ifmodule></ifmodule> END W3TC Browser Cache BEGIN W3TC Page Cache core <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteCond %{HTTP:Accept-Encoding} gzip
RewriteRule .* - [E=W3TC_ENC:_gzip]
RewriteCond %{REQUEST_METHOD} !=POST
RewriteCond %{QUERY_STRING} =""
RewriteCond %{REQUEST_URI} /$
RewriteCond %{HTTP_COOKIE} !(comment_author|wp-postpass|w3tc_logged_out|wordpress_logged_in|wptouch_switch_toggle) [NC]
RewriteCond "%{DOCUMENT_ROOT}/wp-content/cache/page_enhanced/%{HTTP_HOST}/%{REQUEST_URI}/_index.html%{ENV:W3TC_ENC}" -f
RewriteRule .* "/wp-content/cache/page_enhanced/%{HTTP_HOST}/%{REQUEST_URI}/_index.html%{ENV:W3TC_ENC}" [L]</ifmodule> END W3TC Page Cache core BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress What's wrong? What could happen is I maintain these 302 redirections? Thanks!0 -
302 Temporary Redirects
Hi, We currently have a number of 302 redirects set up on our e-commerce store that redirect from no forward slash at the end to a forward slash at the end of the url (see below). example: domain.com/treadmills
On-Page Optimization | | DustyBraband
Redirects to
domain.com/treadmills/ Am I correct in saying that this will not pass link juice and the redirects should be changed to 301's (or just removed?). Or are the two urls treated the same (with or without forward slash)? Thanks in advance! Regards,
Dusty0 -
Why is my site not ranking?
Could you please help me understand what is wrong with this site: www.award-certificates.com It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.
On-Page Optimization | | nicolebd0 -
Site structure suggestions/feedback
I asked this on Reddit and got some some decent answers. I'm curious to see what the pro's of SEOmoz think. I've got a lead generation site for forklift parts--liftxparts.com. You can think of it similar to car parts, where we have sections for specific brands (e.x. Toyota forklift parts) and sections for specific categories (e.x. forklift filters). Right now, the site is structured in two main levels: the top level is a dozen or so brands (separate pages for Toyota forklift parts, Clark forklift parts, etc), and then the second level is the categories (separate pages for a dozen or so different categories like forklift filters, forklift engine parts, etc.).If you check out one of the pages, like Clark forklift parts for example (our top landing page)--liftxparts.com/clark-forklift-parts.html, you'll see that on the brand pages (they're all structured the same), we list all the different categories (with links to the same second level category pages) and "search" buttons. All pages point to the same lead capture form.This has been working pretty well--about 90% of visitors end up on our lead capture form, and a high percentage of those convert. We're working on increasing organic traffic now and I'm thinking our structure could use some improvement.Looking at the analytics, there are a lot more impressions for keywords like "clark forklift" than "clark forklift parts". One gap I've uncovered is while our average position, and by extension CTR and traffic, for phrases like "clark forklift parts" is quite good, it's not so good for broader and higher searched terms like "clark forklift". Should we add another level of hierarchy targeted to just general brands? So now we have content for clark forklift parts, but should we add a page for terms like "clark forklift"? Or should we just add some broader content to the existing brand pages? The pages are quite long already, I'm afraid adding more content to the bottom of the page isn't very functional. Our thinking is that we can increase average position for higher searched terms by adding content targeted to those terms. The question is how exactly to go about it and how to work it into our current site structure? Any feedback related to our site structure or even just related ideas about other ways to approach our goal of increasing organic traffic would be very much appreciated! Thanks!
On-Page Optimization | | wisamabdulla0