Which domain to use? nichecity.es , nichecity.net or niche.cat ?
-
Hi,
I must warm you that I am lame as hell in this SEO buisness.
I just kinda made (not finished yet) my first wordpress site for a female art therapist friend of mine based in Barcelona, Spain who wants to have an internet presence and get some consulting clients.
I made a little research through adwords keyword tool and found out "arteterapia barcelona" (medium competence, 390 local searches) is a reasonable niche with medium competence (0,62) but the other keywords are just for people trying to know what art therapy is or try to become art therapist themselves (cursos -courses-, master, etc). Then there is "arte terapia barcelona" which gives roughly the same results (high competence -0,72-, 390 local searches).
She is not ready yet to offer courses and anyway I thought I would focus on organic positioning her with keywords "arteterapia barcelona" and maybe "arte terapia barcelona" but do a multilngual website as it is an added asset for customers.
My guess is people who look for an arttherapist in Barcelona use these keywords: either "arteterapia barcelona" or "arte terapia barcelona" (in english "arttherapy barcelona") as "arteterapeuta barcelona" (in english, "art therapist barecelona") gives NO RESULTS whatsoever ¿??¿?
So I (maybe a mistake to start with) got some free webspace from 000webhost.com and the free domain arteterapia.hostoi.com , installed wordpress and built a website from scratch with a variation of twenty eleven wordpress theme.
When I realized arteterapia.cat was still available I kinda panicked and bought it right away (maybe a mistake). But as I want to organically position arteterapia AND barcelona I bought arteterapiabarcelona.es and .net (com is not available).
The thing is, I don't know which one to use or them all. Frankly, I don't know where to start.
- Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
- Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
- Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
- Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Sorry again for the probably lame questions. And thanks. I do appreciate your help A LOT.
Miguel
-
Hola Miguel,
Your choice should be between .es or .net. The .net is considered one of the best Top Level Domains so that would be first choice if I were building the site in the US. The .es domain would be a very good choice for a country specific domain and pretty much act like a .com for the country of Spain. My thought would be still to use the .net if possible it is more universal and easier to transport into other languages which sounds like something you want to do.
Your questions..
Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
Don't try and compete with yourself for identical (ish) terms. Pick the one term that is "correct" or used / accepted the most and optimize for it. You'll find the near identical term still sends you results.Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
It would make much more sense to pick a single domain and do the hard work it takes to bring it to the top of the SERP's the it would be to try and do it for 2 or more domains in the same industry and the same time. In short focus on 1 domain, that is plenty of work.Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
I don't know the answer to this question.Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Adsense is free (adsense is adding other peoples ads to your site) Were you thinking of Adwords? This is will create ads for your site on other sites, and you can pay by cpc (cost per click) or by the amount of ads displayed. Google will further allow you to setup a daily budget so you can spend as little or as much as you like. Since this is a Google product there is tons of help available on Google help, or try Googleing "adwords tutorial 2012" for some videos.Well I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ive been using moz for just a minute now , i used it to check my website and find quite a number of errors , unfortunately i use a wordpress website and even with the tips , is till dont know how to fix the issues.
ive seen quite a number of errors on my website hipmack.co a wordpress website and i dont know how to begin clearing the index errors or any others for that matter , can you help me please? ghg-1.jpg
Moz Pro | | Dogara0 -
I have a new website and would like to use the keywords my competitors are using and was wondering the best way to take a look using Moz Pro?
The website is www.fapwrap.com - it's a new adult wall decals website. [editor's note: may not be safe for some workplaces] The wall decals we have are obviously a bit more niche than the bigger competitors, but I want to get into the first page to see how it helps us. I'm slowly taking over some kws like "xbox wraps" and "ps4 wraps" but those have low search volume and I feel like "wall decals" will help - though it's highly competitive. Suggestions? I just kinda want to plug in my competition and pick from their list of existing kws..... Ha.
Moz Pro | | JohnnyRoq0 -
Root domain or 'www' subdomain for campaigns?
I am setting up a campaign and I am unsure whether I should specify the root domain (prohibitionhats.co.nz) or the 'www' subdomain (www.prohibitionhats.co.nz). Are there any guidelines for this or will Moz automatically aggregate the data for both irrespective of the domain you choose? Thanks Laurie
Moz Pro | | turnbullholdingsltd0 -
Big drop in Moz Domain Authority in the latest mozscape update
hi, Before Moz were forced to roll back the moz scape I saw a drop in all 3 of my campaigns domain authority; 42 > 39
Moz Pro | | FDFPres
39 > 35
24 > 22 I am employing differing tactics on these campaigns, one of which i would say leans towards the less white (the one in the middle of those stats). The other 2 however are all clean. So, did anyone else see a drop in DA before moz retracted the figures? was there an issue with the latest moz update? Thanks in advance.0 -
Domain authority drop
Hi SEOmoz gurus, The last 2 months I am seeing a drop in the Domain authority for some of my clients. Some of them are old sites. Some are new (less than 6 months old) For the old sites I thought the reason for the drop might be caused by discounting the value of low quality backlinks. But this cannot be the case for the new sites - they have high quality backlinks from newspapers and I can't make any sense of the drop. Has anyone else experienced the same issue? Might this be caused by a change in SEOmoz algorithm? Thanks!
Moz Pro | | ParisChildress0 -
One Follow Link from each subdomain/domain best for SEO?
Hi there, we have a lot of customers linking to our homepage from a subdomain of our domain or from an external domain. From SEO point of view is it best that they all only have one DoFollow Link and the rest of the links are NoFollow? Or does this have no matter at all? The problem is that we have like 900.000 links but only from round about 1000 different root domains. If we put like half of the links on NoFollow our ratio of links/ different root domains gets better. Thanks for answering! Sebastian
Moz Pro | | Sebastian230 -
Issue Using MozScape wtih SEOGadet's Link Excel Extension
Howdy Everyone! Since i've seen the MozCon presentation by Richard Baxter at SEOGadget, i've been completely amazed by the links extension for Excel. I tried this morning to give it a try. Unfortunately, I cannot get it working, and was hoping that someone here could help me out. I know it's out of the usual "realm" of questions, but I figure it's worth a try 🙂 I successfully installed the addon and entered my Access id (as "member-xxxxxxxxxx" member is in my id) and the secret key. I then downloaded the "OSE" excel spreadsheet" just to make sure I get all the calls right (as I know the doc works) Once I do this, and enter anything in, I get the "an error occured: the remote server returend an error: 401 unauthorized. I then went into the config file (as the setup doc suggests) and disabled run time caching (or at least set "SEOMOZ_API_use_cache_YN":"N") and the SEOMOZ_API_timeout to 100000 from 60000. I have also tried uninstalling and reinstalling the addin, along with regenerating the MozScape API Key Anyway, i'm not an excel wiz, and would appreciate any help that I could get on this. I'm also about to experiment with SEO Tools For Excel if anywone wants to check that out. Thanks in advance Zach Russell
Moz Pro | | Zachary_Russell0 -
Linking Building: Do I have to beat Linking Root Domains or Total Links?
Hello, When skoping for how to beat competitors, do I need to aim to beat the linking root domains number or the total links? Or do I need to think about both? Thanks!
Moz Pro | | BobGW0