What link building techniques would you recommend for a dating site?
-
I am working on adding more content to the site (content marketing, trying to attract natural links), and this includes a blog. On-site optimization will be done based on good keyword research, and after that I will be working on link building for the site. I will pull backlink data of competing best performing dating websites, google-wise, and try to get some links from there. What other link building strategies / techniques could be good for this?
Thanks.
-
Definitely agree with the others, they have some great suggestions.
Another idea could build upon what was already said. Have you considered hosting more creative forms of content on your blog or website like infographics (could be a great way to display survey results or scientific data) or videos? The infographic / more visual content would be a good way to lighten up serious data and statistics and the videos have the potential to be funny and lighthearted, which lends itself to sharing.
Also, have you addressed FAQs before? Whether they are about your site in particular or about online dating? Addressing these questions and "myths" in a creative way might get some attention.
Get creating and be sure to execute things properly and I think these could be great link-earning content pieces.
-
You don't really want to "build links" you want to earn them. Links earned are worth 1,000x more than a link built.
Sticking out as a dating site in this day and age is a tough one. You really need to make your site unique. You need to do something newsworthy... if your focused in a geographical area. Do an infographic about that area, or conduct a survey and share the results.
Now with all that said if you're still looking for "link building" offer a coupon and share that coupon on reputable coupon sites... but then again those links are "earned" since you're offering something.
-
Using your blog would be a really great way to build organic links. Make sure you share you blogs on social sites, it will help drive traffic and send relevant social signals.
I think about the EHarmony commercials and how they are always using scientific facts and then they use like common sense Q&As. If you could write some guest blogs to e-magazines or industry related forums with that kind of content it could be a great linking strategy. I would just make sure that you are staying within your industry. You might accidentally have links from less than reputable sites if you aren't careful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange site link on Google for a Facebook result
A Facebook page targetted to US Hispanics (with content in Spanish and English) is showing me a hindi sitelink underneath the main Facebook link when I google (in the US, English) for the page [ page name facebook]. We don't have any content in hindi, or targetted to that audience. If I click on the sitelink while logged out of facebook, I can see it takes me to a facebook subdomain of hi-in. When I'm logged in it just redirects me to the same page. Any idea why this could be happening?
Intermediate & Advanced SEO | | M_80 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Unpaid Followed Links & Canonical Links from Syndicated Content
I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
What Link building Strategies should adopt after hummingbird update?
I need to know that what Link Building or SEO Strategies should be adopt after latest hummingbird update. I am really much confuse about it. Kindly Help. Thanks
Intermediate & Advanced SEO | | irfan200120 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
Is Link Building Pretty Much Irrelevant Now?
When I ask this, I am not under the illusion that links do nothing. I am more curious if from an SEO strategy perspective is executing a link building campaign a really unwise use of time and resources? Currently my company literally has every single one of our SEO clients ranked on page 1 rank 1 for their most high value keyword and in the top 5 results for another 5 to 10 high value keywords. we have almost done no link building for these clients. I mean we have established a handful of really good links, but thats it. I look at some competitors link profiles and they have hundreds yet our clients sites are outranking them. I am almost at the point of not implementing link building initiatives. I mean we will still establish high quality links as they naturally present themselves, but as far as investing time and resources building links i am leaning towards not even doing that anymore or atleast for a while to see what the effect will be. We seem to find better results when we spend our time building great additional pages and following all web best practices. Just curious as to what other think? Thanks SEOmoz Community!
Intermediate & Advanced SEO | | WebbyNabler0 -
It appears that Googlebot Mobile will look for mobile redirects from the desktop site, but still use the SEO from the desktop site.
Is the above statement correct? I've read that its better to have different SEO titles & descriptions for mobile sites as users search differently on mobile devices. I've also read it's good to link build, keep text content on mobile sites etc to get the mobile site to rank. If I choose to not have titles & descriptions on my mobile site will Google just rank our desktop version & then redirect a user on a mobile device to our mobile site or should I be adding in titles & descriptions into the mobile site? Thanks so much for any help!
Intermediate & Advanced SEO | | DCochrane0 -
How to see which site Google views as a scraper site?
If we have content on our site that is found on another site, what is the best way to know which site Google views as the original source? If you search for a line of the content such as "xyz abc etc" and the other site shows before yours in search results, does that mean that Google views that site as the original source?
Intermediate & Advanced SEO | | nicole.healthline0
