Schema and Rich Snippets
-
How do I implement both Schema and Rich Snippets and how beneficial are they to SEO and the Serps?
-
Is this solved Joel, I had a similar question that related to Rich Snippets and was to post the answer but justsaw the date?
-
I see the pic for the www version but not the non www version. How do I fix that?
-
If you put your URL in the Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets You should see your profile picture from Google+ (or your brand icon if you set it up as a publisher from a Google+ page for business) next to your listing.
-
I believe I've done the authorship. How can i verify that I've done it correctly?
-
Hi Joel,
If you visit http://www.schema.org you will find detailed instructions about each type of markup and how to code it. Also, Here's a link to a Google video and help article on the subject of structured data: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&ctx=cb&src=cb&cbid=-1vinosestbcbn
As you do your markup you will want to use the Structured Data Testing Tool to view how your listing will appear in the SERPs. Keep in mind that it's completely optioinal for Google to display any of it, so they might or might not. It also could take a while for the structured data version of a page listing to begin displaying. Once you are satisfied with how your listing looks in the testing tool, just give Google some time to start displaying the info.
You will also want to establish authorship for your page by joining Google+ and connecting your profile to your Website. If you are a brand or a business, then you would want to establish the brand or company as the publisher. You may have done this already but if not I can provide detailed instructions on how to do that too.
Good luck!
Dana
-
Thank you Dana, how do I apply Schema Mark up to my site? And where should I focus my efforts?
-
It is my understanding that Rich Snippets are not recognizable by all search engine bots. The advantage to schema.org is that it is an agreed-upon format that works equally well in all the major search engines. Consequently, skip rich snippets and just go with schema.org.
Interested to know what others have to say. Great question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 and Schema Codes Set Up Correctly?
Greetings: It was pointed out to me that the h1 tags on my website (www.nyc-officespace-leader.com) all had exactly the same text and that duplication may be contributing to the very low page authority for most URLs. The duplicate h1 appears in line 54-54 (see below) of the home page: www.nyc-officespace-leader.com: itemscope itemtype="http://schema.org/LocalBusiness" style="position:absolute;top:-9999em;"> <span<br>itemprop="name">Metro Manhattan Office Space</span<br> <img< p="">But the above refers to schema" so is this really duplicate H1 or is there an exception if the H1 is within a schema? Also, I was told that the company street address and city and state were set up incorrectly as part of an alt tag. However these items also appear as schema in lines 49-68 shown below: Dangerous for me to perform surgery on the code without being certain about these key items!! Could ask my developer, however they may be uncomfortable considering that they set this up in the 1st place. So the view of neutral professionals would be highly welcome! itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
Intermediate & Advanced SEO | | Kingalan1
<span<br>itemprop="streetAddress">347 5th Ave #1008
<span<br>itemprop="addressLocality">New York
<span<br>itemprop="addressRegion">NY
<span<br>itemprop="postalCode">10016<div<br>itemprop="brand" itemscope itemtype="http://schema.org/Organization">
---------------------------------------------------------------------------</div<br></span<br></span<br></span<br></span<br></img<>0 -
Schema markup or* format ?
Hello, To present this information on my website Country: France Region: Alsace Price: 1000 USD Should I present that in or format ? what is best for google to understand. Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Productontology URLs are 404 erroring, are there alternatives to denote new schema categories?
Our team QA specialist recently noticing that the class identifier URLs via productontology are 404ing out saying that the "There is no Wikipedia article for (particular property)". They are even 404ing for productontology URLs that are examples on the productontology.com website! Example: http://www.productontology.org/id/Apple The 404 page says that the wiki entry for "Apple" doesn't exist (lol) Does anybody know what is going on with this website? This service was extremely helpful for creating additionalType categories for schema categories that don't exist on schema.org. Are there any alternatives to productontology now that these class identifier URLs are 404ing? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
Schema Markup for Magento
Hi, I am looking into placing schema on my site that is hosted by Magento. There are a few different extensions that will automate the rich snippets around our content. Some of them are: http://www.magentocommerce.com/magento-connect/seo-rich-snippets-google-bing-yahoo-schema-org.html http://www.magentocommerce.com/magento-connect/google-rich-snippets-for-magento.html http://www.magentocommerce.com/magento-connect/msemantic-semantic-seo-for-rich-snippets-in-google-and-yahoo.html Does anyone have any experience in automating the rich snippets especially in Magento? Did it work? Are there any negative ramifications of doing it this way? Thank you,
Intermediate & Advanced SEO | | EcomLkwd0 -
Breadcrumbs showing up in every snippet in search
Ok I created breadcrumbs on my site long ago. They popup every time which what i'm concerned about. I wanted them to pop up for searches that lead to my homepage, but the breadcrumbs pop up for every product and every page on my site. My question is does this hurt searches for the link part of it. As you know search engines check title link and descriptions. Will my link not be counted in or is the breadcrumb purely cosmetic. Just want to know if i'm limiting my rank. Here's a product that should show its own breadcrumb type "Bia Brazil BT3341 BKS-Sexy" in google to see example. I should be number one under ads My code that creates breadcrumbs is as follows: Tops Shorts Best Fit By Brazil Capris Bia Brazil Sexy Leggings Sexy Workout Clothes 15% OFF I REMOVED CODE FROM WEBSITE FOR NOW UNTIL I FIGURE OUT. HOPEFULLY SOMEONE ANSWERS BEFORE search results change thx.
Intermediate & Advanced SEO | | realmccoy1010 -
Are micro formats and schema.org a worthwhile investment of my time?
Hi all, I recently watched this webinar http://www.seomoz.org/webinars/microformats-real-life-use-cases and it was very good, but I'm not entirely certain if this is a worthwhile thing to be doing? I have a couple of websites I'm improving the SEO on, and things are slowly picking up but I'm not sure if I should be spending time working on improving my landing pages (once these have been identified) or working on the code side of improving my SEO position. When improving my landing pages I'm asking myself the following questions: What is this page about? (Is it clear through headings or introduction text / imagery Does the page sell the benefits of the product / service in a clear manor? Does the page explain what the product is all about? Is the information easy to read, well positioned on-screen and is the content optimised for 1, maybe 2 distinct keywords. Is there an easy method of communication to the site owner if the visitor is interested in the product or service and wants either a quote or wants to find out more. Are there a few links to other relevant areas of the site Granted at the moment I'm in the process of teasing the relevant information out of the client but that's like trying to get blood out of a stone, so I'm exploring other avenues, while they get more content. I am considering going down the route of guest blogging, to possibly get a one-way followed backlink, but again this seems like a lot of effort with no clear guarantee if my efforts in doing this will pay off in being able to generate more leads / enquiries from the websites. Would anyone like to share their thoughts on this?
Intermediate & Advanced SEO | | blacey0 -
Can you create Flickr Group Snippets?
A few years ago, I established about 25 different flickr groups. Part experiment to see if it would help with SEO (at the time Flickr groups were do follow) and also to promote my travel website Most of these groups are now on the front page for their keyword. Most of them show the standard Flickr Snippet, but a few don't. I'm wondering if any brainiacs know how to get all of them to show a custom snip. Here's one that has a unique snip http://www.flickr.com/groups/best-san-francisco-restaurants/ the Best San Francisco Restaurants group icon ... Group Stats - traffic & page views for Best Restaurants San Francisco · JulieMarg, 0, 35 months ago ... http://www.flickr.com/groups/travel-like-james-bond-007/ Oct 12, 2008 – the Travel Like James Bond group icon ... On my website, I've got a post about Traveling like James Bond, detailing hotels & places & events ... and one that shows the standard (it's AT&T Park San Frrancisco) http://www.flickr.com/groups/711180@N24/ Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely ...
Intermediate & Advanced SEO | | juliemarg0