Old pages - should I remove them from serps?
-
Hi guys,
I need an advice from you, a recommendation.
I have some old LPs from old campaigns, around 70 pages indexed on Google, campaigns that are not available anymore. I have removed them from my DB, but they still remained on server so Google still sees them as URLs on my site, witch I totally agree. What should I do with this pages?
Should I remove them completely? (url removal tool) or use rel=canonical?
How will this affect my domain authority and rankings?
This pages doesn't bring traffic any more, maybe a view now and then, but overall this pages don't bring traffic.
-
Since the campaigns are no longer available, I assume that these pages are no longer useful to the visitor. In which case, just put a note on the landing page that says "This offer is no longer available, but you might be interested in ...." In this case, the URLs remain in Google's index.
Alternatively, you can remove the pages from the server and 301-redirect each URL to your current campaign(s) if that seems more appropriate for the user. Because of the redirects, Google will eventually remove the URLs from their index.
In terms of SEO, the goal is not to lose any link equity coming from backlinks to those landing pages. If you simply use the URL removal tool, you'll lose any value from the backlinks. As Chris says, the canonical tag is relevant to duplicate content and not this type of situation.
-
-
Completely agree with Chris.
-
Landing pages
-
LPs??
-
Ask yourself "are they helpful for the user" if the answer is yes you should keep them, if no then remove them. Even if that theoretical user only comes for a visit rarely its still helpful to keep them about.
Canonical is only helpful if the content is the same if not its not the best option.
You may loose some authority if there are links pointing toward them but a 301 to a relevant resource may help avoid loosing this, you can check this in OSE etc. though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Pages - 404s
Hello, I have noticed that we have recently managed to accrue a large number of 404s that are listed as Page Title/URL of Linking Page in Moz (e.g. http://www.onexamination.com/international/) but I do not know which site they are coming from, is there an easy why to find out or shall we just create redirects for them all? Thanks in advance for your help. Rose
Technical SEO | | bmjcai1 -
Is it easier to rank high with a front page than a landing page?
My product is laptop and of cause, I like to rank high for the keyword "laptop". Do any of you know if the search engines tends to rank a front page higher than a landing page? Eg. www.brand.com vs. www.brand.com/laptop
Technical SEO | | Debitoor0 -
Page authority old and new website
Dear all, I tried to find this question using the search option but cannot find the exact same problem. This is the thing: I launched a new website in January, replacing our old website that did pretty good in the SERPs. The old website is still running on a subdomain old.website.com and the new website is on www.website.com (www.denhollandsche.nl) Both sites are indexed by google right now, but I'm not sure if that's a good thing. For our main keyword, the page on the new website has an authority of "23" and the exact same page (some minor differences) on the old website still has an authority of "30". Both currently are on the second page of google while some time ago, they where still on position 2/3/4. My question is: if I would take down the old website and make a 301 redirect for the old page with P/A 30, to point to the new page with a P/A 23, will the p/a of this new page take over the P/A of the old page? What effects can I expect? The reason the old website is still running is that google images still shows images from old.domain.com in stead of images from the new website... Thanks for your help guys!
Technical SEO | | stepsstones0 -
Testimonial pages
Is it better to have one long testimonial page on your site, or break it down into several smaller pages with testimonials? First time I've posted on the forum. But I'm excited! Ron
Technical SEO | | yatesandcojewelers0 -
Dynamic page
I have few pages on my site that are with this nature /locator/find?radius=60&zip=&state=FL I read at Google webmaster that they suggest not to change URL's like this "According to Google's Blog (link below) they are able to crawl the simplified dynamic URL just fine, and it is even encouraged to use a simple dynamic URL ( " It's much safer to serve us the original dynamic URL and let us handle the problem of detecting and avoiding problematic parameters. " ) _http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html _It can also actually lead to a decrease as per this line: " We might have problems crawling and ranking your dynamic URLs if you try to make your urls look static and in the process hide parameters which offer the Googlebot valuable information. "The URLs are already simplified without any extra parameters, which is the recommended structure from Google:"Does that mean I should avoid rewriting dynamic URLs at all?
Technical SEO | | ciznerguy
That's our recommendation, unless your rewrites are limited to removing unnecessary parameters, or you are very diligent in removing all parameters that could cause problems" I would love to get some opinions on this also please consider that those pages are not cached by Google for some reason.0 -
Wordpress duplicate pages
I am using Wordpress and getting duplicate content Crawler error for following two pages http://edustars.yourstory.in/tag/edupristine/ http://edustars.yourstory.in/tag/education-startups/ These two are tags which take you to the same page. All the other tags/categories which take you to the same page or have same title are also throwing errors, how do i fix it?
Technical SEO | | bhanu22170 -
SEOMoz Crawl Diagnostic indicates duplicate page content for home page?
My first SEOMoz Crawl Diagnostic report for my website indicates duplicate page content for my home page. It lists the home page URL Page Title and URL twice. How do I go about diagnosing this? Is the problem related to the following code that is in my .htaccess file? (The purpose of the code was to redirect any non "www" backlink referrals to the "www" version of the domain.) RewriteCond %{HTTP_HOST} ^whatever.com [NC]
Technical SEO | | Linesides
RewriteRule ^(.*)$ http://www.whatever.com/$1 [L,R=301] Should I get rid of the "http" reference in the second line? Related to this is a notice in the "Crawl Notices Found" -- "301 Permanent redirect" which shows my home page title as "http://whatever.com" and shows the redirect address as http://http://www.whatever.com/ I'm guessing this problem is again related to the redirect code I'm using. Also... The report indicates duplicate content for those links that have different parameters added to the URL i.e. http://www.whatever.com?marker=Blah Blah&markerzoom=13 If I set up a canonical reference for the page, will this fix this? Thank you.0 -
Old proudct pages - eComm Site
Hello, Geeks.com currently has approx. 194k pages in Google index. (approx. 30k suppl.) http://www.google.com/search?q=site%3Ageeks.com+inurl%3Aadditem&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#sclient=psy&hl=en&client=firefox-a&hs=Ltp&rls=org.mozilla:en-US%3Aofficial&source=hp&q=site:www.geeks.com%2F&aq=f&aqi=&aql=&oq=&pbx=1&fp=876898a2ea0c82c7&biw=1512&bih=641 We have many thousands of old product urls which have gone out of stock, never to "see the light of day" again. 14 years worth! Should we be 301'ing all old products pages that go out of stock, if we know for certain we will never carry that SKU again? If we were to do a "mass" 301 of 30k+ urls how would google or other SE's react to that? Could there be any negative implications to doing so? What is considered best practice for eComm sites, as I imagine we are not alone with this type of situation. Thank you in advance. Michael B.
Technical SEO | | JustinGeeks0