How to create schema for medical specialties services
-
Hi,
I have medical service website but my parent service is Plastic Surgery I need to add my various services in Plastic Surgery category like hair transplant, Rhinoplasty, Gynecomastia . how to create schema for this.
Is http://www.productontology.org/ a good way to define my service like this?
Hair transplantation
-
Hi Dennis
I have a question for you, we are a chain of clinics, so we should use physician or Local Business Schem for Medical Clinic.
Regards
Aman
-
Hi,
Thanks for the question.
Here are some relevant sections of the Schema.org vocabulary which should be useful for you and confirm that the example you've given is correct:
https://schema.org/MedicalEntity
https://schema.org/MedicalSpecialty (Plastic surgery is linked from here)
This may also help:
http://moz.com/learn/seo/schema-structured-data
In terms of productontology - this looks sensible but I'm not sure if Google recognise / accept them as a vocabulary to better understand your content. However, Schema.org doesn't cover everything you're trying to markup, so it should work fine for now but I'd recommend running your code through the rich snippets testing tool to see how Google respond to it.
Hope that helps!
-
If you are the one doing this and this is your own site, I would use a Physician as itemtype then medicalspecialty then additionaltype (which you did right)
-
You can refer to the link below for info:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to write Schema for Before After Results
HI All We are cosmetic surgery clinic. A lot of our business is dependent on Before After results of patients. But We want to tell add structured data for it but didnt find any. There are options of portfolio but that is strictly not what it is. Suggestions please
Web Design | | Aman_1230 -
How to create this image effect for my home page
How do I make a wide, somewhat fast loading image effect like this home page has: 3dcart.com work on my website bobweikel.com I'm asking for how to create the effect (with small enough image kb to load) and what the image should be of in your opinion. Thanks!
Web Design | | BobGW0 -
What structured data would you recommend marking up for a companies 'service'?
Hi, I'm finally starting to use structured data in my clients sites now that Google has embraced it so much. I have a client that is a cosmetic physician and has associated services. I thought it would be beneficial to markup each service according to http://schema.org/Service I'll be doing a similar thing with a new local surveyors website too. I'm just wondering if it is worth doing and what Schema properties would you recommend using. For the cosmetic physician I'm thinking of: description
Web Design | | morktron
name
url
sameAs
provider
serviceArea
serviceType0 -
Location specific services pages
Hi guys, I'm working with a client who would has offices in two cities in Australia, and they provide a certain service to both cities. They would like to rank for keyword phrase for the service for both cities. E.g. Window Cleaning Brisbane, Window Cleaning Darwin. I strongly believe in focusing on relevance and visitor experience first, rather than ham-fistedly trying to rank for those phrases. Having said that, I'm thinking of creating two pages for those phrases as a sub-page to the service itself, with the title of those pages containing the geographically specific phrases. E.g.: Window Cleaning -->Window Cleaning Brisbane -->Window Cleaning Darwin The pages would highlight the 'reach' of the service in the two cities, as well as some specific information such as the history of both offices, any distinctions between the services provided, the teams at both locations, and so forth. I feel that although this seems like a valid reason for doing this, I may be overlooking something. What do you guys think?
Web Design | | carlod0 -
How to create Google Section or Jump To Links
Hello all! i need create a jump to links on my site and when seach a keyword on google it will display jump to links http://techwyse.com/blog/wp-content/uploads/2009/12/google-jump-to-links.jpg i same with that images please help me how to do it, and have any plugin on wordpress can do that google-jump-to-links.jpg
Web Design | | ITVSEO.COM0 -
3 Brands, 3 Services, 3 Different Websites Right?
My client was told that having 1 website for 3 different brands/services is better than having 3 websites. I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference. Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible. Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes. Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services. I really appreicate any input/insight to this. Thank you so much in advance!!!!
Web Design | | 1SMG0 -
Creating Print Catalog From Ecommerce Product Database
I have seen some kind of free online software that lets you create product catalog layouts based on your ecommerce product database but I can't remember the name of company or the url of their site? Anyone heard of this?
Web Design | | larahill1 -
Amazon s3 how do i use it as a cdn service
Hi i have signed up to s3 amazon and have uploaded my images to my bucket but the trouble i am having is, how do i have the images on my site. i have tried to use the url that it is showing but all that is doing is https://s3-eu-west-1.amazonaws.com/in2town/audreyrobertslarge.jpg not bringing up the image on my site and when i have done it through the internet search box it does not bring up an image. I have been told this is a great cdn service and a cost effective one but i really need to learn how to use it. has anyone used this service and if so can you please let me know what i need to do I have now managed to get a bit futher with the help of stuart Bell but the images are still not showing on my site. any help would be great. many regards
Web Design | | ClaireH-1848860