Multi Regional Website Best Practices
-
Hi there,
I have a website that is targeting 3 countries AU/US & NZ. I have set up hreflang tags for each page on each of the site however I am having difficulties getting it work right.
I read this article which was a great insight into the hreflang tags. https://moz.com/blog/hreflang-behaviour-insights and as a result I have implemented hreflang tags in the following manner:
When users access the root domain http://[website] it will redirect the user to their locale with a 302 redirect.
I have a few questions:
1. When building my external link profiles, I'm not sure if I should be building link profiles for http://[website]/ or for the geo graphical pages (http://[website]/aus/ etc..). Note that the http://[website]/ is never used, it just issues a 302 to the actual geographical location.2. It seems that the hreflang tags are not working correctly. Perhaps its the result of the 302 on the root page, but in google.com.au (using the link http://www.google.com.au/search?hl=en&gl=au&pws=0&q=[branded search]) I would expect that I should see the search results for /aus/ given the fact that the hreflang tags are setup as en-au. Instead I am seeing the root domain page. Is that correct or should it be showing all the pages with /aus/. ALSO If I do a search in google thailand (http://www.google.com.au/search?hl=en&gl=th&pws=0&q=[branded search]) it returns the /aus/ version where it should be showing the /us/ using the x-default hreflang tag.
In google webmaster tools I have setup 4 site profiles:
http://[website]/
http://[website]/us/
http://[website]/aus/ (Targeted to Australia)
http://[website]/nz/ (Targeted to New Zealand)Any help would be appreciated.
Thanks
Nathan
-
Google explicitly advice to use 302 in case of redirection because of IP/User Agent detection, which is what it always says in others similar cases (i.e.: redirecting from desktop to mobile version of the site).
-
Hi Patrick,
If I created a landing page on the root domain, would that have positive or negative implications for SEO. I'm also thinking through usability whether it's more useable to redirect a user automatically with the option to change their region after they have landed on their 'local' site.
Do you know how my search results would look adding the landing page into the mix? I mean in terms of URL and content, how will it display in the search engines?
At the moment, sometimes I see the root domain in the search results and other times I see the country specific pages. An example of this is if you go to https://www.google.com.au/?gws_rd=ssl#q=destiny+rescue+where+we+work, you will see a mixture of results. There are some root domain representations, some /aus/ and even some /us/ and /nz/ (of which the last 2 technically shouldn't be present).
Thanks
-
Hi again
1. There is nothing you are going to lose by changing the 302 redirect to a 301. If anything, I would change the www.domain.com version of your site (leaving that country targeted to the world, no specific region) to give the user an option of what region they are from and what site they would like to visit based on their location. I would then follow the directions in my first paragraph.
2. See my suggestion in one. You shouldn't redirect your www.domain.com to a regional variant. Again, if anything, make the homepage an option page based on the users location so that they can choose which experience they would like to have.
Does this all make sense? Let me know!
-
Hi Patrick,
Thanks for your response.
I read the Moz page on redirections and it's interesting MOZ states that 0% link juice is passed with a 302. With that in mind I have the following additional questions:
1. At the moment I do a 302 from the root of domain to the geo graphical site. (The root domain page is never rendered, only redirected). From what I understand google bots only ever spider a site from the US. If I change the redirect to a 301 the link juice from the root page would then be transferred mostly to /us/ then would it? What sort of ranking power would /aus/ and /nz/ lose as a result of changing the redirect from a 302 to a 301.
2. Would that mean that the http://[website]/ root page would disappear from the search engines and only /us/, /aus/, & /nz/ would be displayed? At the moment the root page link (http://[website]/) is being displayed on most searches when I google.
Thanks.
-
Hi there
Yes - hreflang and language tags are a great place to start. I would also create a Google and Bing Webmaster Tools for each regional variation and country target them accordingly - here's the Bing resource to do that.
You can also use citation builders like Whitespark to build listings for the regional URL variations and their contact information.
When it comes to your 302 issues, I would make sure that your redirects are implemented properly - there are resources there on how to do so.
I would also suggest trying to mold your on-site SEO and content to capture traffic in regional areas for a better user experience.
Here are a couple of more resources for you:
International SEO (Moz)
The International SEO Checklist (Moz)Hope this all helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing the language of the website meta title and description?
Hello, Moz community! I'm planning to change the language of my website title and description from English to rank better for queries on the local language. Do you think this would increase the local language ranking? And in case I need to switch back to English, let's say in 2021, would it be difficult to regain the current rankings? Please let me know if you have any thoughts on this. Thank you!
International SEO | | vhubert2 -
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience? Will it be hard to get it to rank? Will there be problems with search console?
International SEO | | ToniFarrington-Allthingsweb0 -
Multilingual website - Url problem (sitemap)
At this moment our website both uses the language in the url like "en" and localizes the url itself ("books" in english and "boeken" in dutch). Because of the history of making our website multilingual we have a system that takes the browser language for the localization if the url doesn't contain a language like "en". This means: www.test.com/books = browser language www.test.com/en/books = english language www.test.com/boeken = browser language www.test.com/nl/boeken = dutch language Now for the sitemap this makes it a little troublesome for me because which hreflang is used for which url? 1) The first thing I thought of was using x-default for all urls that get the language of the browser. <code><url><loc>http://www.test.com/books</loc></url></code> But as you can see we now got 2 times x-default. 2) Another solution I thought of was just use the localization of the url to determine the language like: <code><url><loc>http://www.test.com/books</loc></url></code> But now we got 2 of each language for the same page. 3) The last solution I thought of was removing links without a language in the url (except for the homepage, which will still have an x-default) like: <code><url><loc>http://www.test.comen/books</loc></url></code> But for this solution I need to put 301's at pages that are "deleted" and also need to change the system to 301 to the right page. Although the last point isn't really a problem I'm kind of worried that I will lose some of the "seo points" with a 301. (When we changed our domain in the past we had a bad experience with the 301 of our old domain) What do you think would be the best solution for SEO? Or do you have any other suggestions or solutions I haven't thought of.
International SEO | | Anycoin0 -
Another website clone issue
My site has been cloned by this f........ http://designer.aimeeprom.com/ original site http://www.5starweddingdirectory.com Still has our logo etc... How can we prevent this from happening, What should I do next. I have pinged them via the interactive chat but they do not reply..
International SEO | | Taiger0 -
Best process to 301 ecommerce store?
Hi, We have decided to segment our products and languages on to different country tlds. I know how to 301, but I am curious as to how I should actually do this, in what order to do it. Let's call the existing site with all products on OLDsite, and the new tld, where the products will also appear NEWsite. I am thinking of: Setting up NEWsite, but no sitemap. On launch of NEWsite, 301 all products on OLDsite to NEWsite (they will no longer appear on OLDsite) After some time, add sitemap, google verification in GWT, etc... on NEWsite. My thinking is that if I launch NEWsite and notify Google it will index the same products and content as OLDsite, and not necessarily check the 301 right? Which could lead to dupe content issues... Any ideas? We are only redirecting part of the site, so not all of it. Thanks!
International SEO | | bjs20100 -
301 juice from my old website to the new one?
Hi there! I am the proud webmaster of two websites, my old one: bioenergeticaconvicen.wordpress.com, currently with decent rankings in Google Spain (as bioenergeticaconvicen.com without the www, if i am not mistaken) on keywords like "Bioenergetica", "bioenergetica barcelona" "formacion en bioenergetica" "bioenergetica transpersonal" -You got the idea. 🙂 and my new one, "www.biomayeutika.org" , wordpress as well, with somehow decent rankings on "centro de bioenergetica" "bioenergetica" etc. It's a health an spiritual business: we dance, breath and mainly just feel our bodies without trying to control anything that happens. Cool 🙂 It's a very local business, aiming mostly for people from Barcelona/Catalonia but also for people from the rest of Spain. a) I guess my main question is just how to pass the old "SEO juice" to the new website. Currently, there's just a link on the old one pointing to the new one. b) Will I somehow merge the rankings of the two? c) How do i do a 301? which pages? With a wordpress plugin? Thanks very much in advance for your help. P.D.: Secondarily, I am open to suggestions on how to improve my SEO strategy (currently, none :)) I am very active in Facebook and have a few good videos and pictures, but I haven't really tried to do good SEO.
International SEO | | roybatti0 -
Multi regional + multi lingual URLs
We have made the decision to start using a new ecommerce platform, which means we will have to migrate our existing webshops. Some of our new customers will be launched on the new platform straight away. Some limitations we used to have when it comes to URL structure have mostly been lifted, so I've been thinking what the perfect URL would be in terms of SEO. Since we mostly work for pan European customers, the multi regional and multi lingual aspect is a very important one, as it's important to rank well in all countries. I've always figured that even though it would be good to integrate country into the URL somehow to indicate to the engines that this content is meant for a certain country (either by using local TLDs or indicating using Webmaster Tools that a certain subdirectory or subdomain is targeting a country specifically), there are multiple countries with the same language (for instance, they speak French in France but also in Belgium), which could cause duplicate content issues: www.webshop.com/be/fr/french-product-name
International SEO | | DocdataCommerce
www.webshop.com/fr/fr/french-product-name I guess it won't matter much whether you use fr.webshop.com, www.webshop.com/fr or www.webshop.fr, it's mostly the decision IF you want to include country somehow. What do you all think, is this important? Or is the multi lingual component enough for pages to rank well in several countries? For instance, if we were to use the language component only: www.webshop.com/fr/french-product-name Would this have the potential to rank well in both the French speaking part of Belgium, as well as France? Michel0 -
When is it best to use a ccTLD or TLD?
I understand that the relative importance of domain extensions - .com is better than .biz, etc. - is a bit of a myth. I also believe that using a ccTLD is likely to affect rankings for that site outwith that country. But, is the opposite true? Will giving a site a ccTLD help improve its SEO in that country? If you have a global organisation, is it better to establish a series of country specific sites - ccTLD - or to purchase the country specific domains and point them to the.com (if only to stop cyber-squatting)? What if the company wanted to establish regional microsites that feature content about products only available within that region? Many thanks, Iain
International SEO | | iain0