How could you make a URL/Breadcrumb structure appear different in Google than when you click into site?
-
I'm seeing a competitor be able to make their URL/Breadcrumb stucture appear different in Google than on the site. Google shows a 3-4 category silo for the page but once clicked the page is off root. How could you do this?
-
Looks like Rich Snippets / structured data are whats doing it on this particular URL. If you right click on the site and click inspect elements you will see bits of code like this
The itemscope & item type tags all have to do with rich snippets / structured data, im no expert as i've not implemented them yet myself, but you can find out more at the following links
https://moz.com/learn/seo/schema-structured-data
https://moz.com/blog/a-visual-guide-to-rich-snippets
https://developers.google.com/structured-data/breadcrumbs In short, they tell the search engines what the data is so it can be displayed in a more appealing way in the search engine. -
Yes, that is exactly what is happening. But it has been this way for awhile now. I don't think reindexing is the issue. What do you think about this? See images below.
-
So your saying in google their URL appears
site.com/cat1/subcat/subsubcat/pagebut once clicked the url is
site.com/pageIf this is the case, I would guess that they previously had the page at the "site.com/cat1/subcat/subsubcat/page" url and google index'd it there and have since re-directed the URL the site.com/page and google simply hasn't reindexed and updated its listing yet.
Without a URL / example to look at I cant tell if anything more is going on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL dynamic structure issue for new global site where I will redirect multiple well-working sites.
Dear all, We are working on a new platform called [https://www.piktalent.com](link url), were basically we aim to redirect many smaller sites we have with quite a lot of SEO traffic related to internships. Our previous sites are some like www.spain-internship.com, www.europe-internship.com and other similars we have (around 9). Our idea is to smoothly redirect a bit by a bit many of the sites to this new platform which is a custom made site in python and node, much more scalable and willing to develop app, etc etc etc...to become a bigger platform. For the new site, we decided to create 3 areas for the main content: piktalent.com/opportunities (all the vacancies) , piktalent.com/internships and piktalent.com/jobs so we can categorize the different types of pages and things we have and under opportunities we have all the vacancies. The problem comes with the site when we generate the diferent static landings and dynamic searches. We have static landing pages generated like www.piktalent.com/internships/madrid but dynamically it also generates www.piktalent.com/opportunities?search=madrid. Also, most of the searches will generate that type of urls, not following the structure of Domain name / type of vacancy/ city / name of the vacancy following the dynamic search structure. I have been thinking 2 potential solutions for this, either applying canonicals, or adding the suffix in webmasters as non index.... but... What do you think is the right approach for this? I am worried about potential duplicate content and conflicts between static content dynamic one. My CTO insists that the dynamic has to be like that but.... I am not 100% sure. Someone can provide input on this? Is there a way to block the dynamic urls generated? Someone with a similar experience? Regards,
Technical SEO | | Jose_jimenez0 -
Home Page Being Indexed / Referral URLs /
I have a few questions related to home page URLs being indexed, canonicalization, and GA reporting... 1. I can view the home page by typing in domain.com , domain.com/ and domain.com/index.htm There are no redirects and it's canonicalized to point to domain.com/index.htm -- how important is it to have redirects? I don't want unnecessary redirects or canonical tags, but I noticed the trailing slash can sometimes be typed in manually on other pages, sometimes not. 2. When I do a site search (site:domain.com), sometimes the HP shows up as "domain.com/", never "domain.com/index.htm" or "domain.com", and sometimes the HP doesn't show up period. This seems to change several times a day, sometimes within 15 minutes. I have no idea what is causing it and I don't know if it has anything to do with #1. In a perfect world, I would ask for the /index.htm to be dropped and redirected to .com/, and the canonical to point to .com/ 3. I've noticed in GA I see / , /index.htm, and a weird Google referral URL (/index.htm?referrer=https://www.google.com/) all showing up as top pages. I think the / and /index.htm is because I haven't setup a default URL in GA, but I'm not sure what would cause the referrer. I tracked back when the referrer URL started to show up in the top pages, and it was right around the time they moved over to https://, so I'm not sure what the best option is to remove that. I know this is a lot - I appreciate any insight anyone can provide.
Technical SEO | | DigMS0 -
International URL Structures
Hi everyone! I've read a bunch of articles on the topic, but I can't seem to be able to figure out a solution that works for the specific case. We are creating a site for a service agency, this agency has offices around the world - the site has a global version (in English/French & Spanish) and some country specific versions. Here is where it gets tricky: in some countries, each office has a different version of the site and since we have Canada for example we have a French and an English version of the site. For cost and maintenance reason, we want to have a single domain : www.example.com We want to be able to indicate via Search Console that each subdomain is attached to a different country, but how should we go about it. I've seen some examples with subfolders like this: Global FR : www.example.com/fr-GL Canada FR: www.example.com/fr-ca France: www.example.com/fr-fr Does this work? It seems to make more sense to use : **Subdirectories with gTLDs, **but I'm not sure how that would work to indicate the difference between my French Global version vs. France site. Global FR : www.example.com/fr France : www.example.com/fr/fr Am I going about this the right way, I feel the more I dig into the issue, the less it seems there is a good solution available to indicate to Google which version of my site is geo-targeted to each country. Thanks in advance!
Technical SEO | | sarahcoutu150 -
Hey all -- ever seen a client with URLs that keep repeating the domain? Something like: client.com/client.com/client.com/subfolder-name. Any idea what glitch could cause that?
Hey all -- ever seen a client with URLs that keep repeating the domain? Something like: client.com/client.com/client.com/subfolder-name. Any idea what glitch could cause that?
Technical SEO | | TDC_SEO0 -
Google Indexing of Site Map
We recently launched a new site - on June 4th we submitted our site map to google and almost instantly had all 25,000 URL's crawled (yay!). On June 18th, we made some updates to the title & description tags for the majority of pages on our site and added new content to our home page so we submitted a new sitemap. So far the results have been underwhelming and google has indexed a very low number of the updated pages. As a result, only a handful of the new titles and descriptions are showing up on the SERP pages. Any ideas as to why this might be? What are the tricks to having google re-index all of the URLs in a sitemap?
Technical SEO | | Emily_A0 -
Redirect of https:// to http:// without SSL. Possible or not?!
Good afternoon, smart dudes : ) I am here to ask for your help. I posted this question on google help forum and stackoverflow, but looks like people do not know the correct answer... QUESTION: We used to have a secured site, but recently purchased a separate reservation software that provides SSL (takes clients to a separate secured website) where they can fill out the reservation form. We cancelled our SSL (just think its a waste to pay $100 for securing plain text). Now i have so many links pointing to our secured site and i have no idea how to fix it! How do i redirect https://www.mysite.comto http://www.mysite.com.Also would like to mention that i already have redirect from non www to www domain (not sure if that matters): RewriteEngine onRewriteCond %{HTTP_HOST} ^mysite.com$ [NC]RewriteRule ^(.*)$ http://www.mysite.com/$1 [R=301,L]As i already mentioned....we do not have SSL!!!! None of those 301 redirect codes i found online work (you have to have SSL for the site to be redirected from https to http | currently i get an error - can't establish a secured connection to the server ). Is there anything i can do???? Or do i have to purchase SSL again?
Technical SEO | | JennaD140 -
Why isn't my site not searchable from google?
I am having a hard time figuring out why is it that when I search for my website name, it didn't show up in google's search result? Here's a link to my site. I've been twiddling for days looking for answers in my google webmaster tools. Here's a link of the crawl stats from google webmaster tool. As you can see it is actually crawling some pages. However my looking at my indexed status, I am getting 0 as you can see here (http://cl.ly/image/3G1R1p0b3k1P). I've double checked for my robots.txt and nothing seemed to be out of the ordinary there. I am not blocking anything. Any ideas why?
Technical SEO | | herlamba0 -
Rich Snippets for recipe pages not appearing in Google
We are building a baking website and have implemented rich snippets for our recipe posts. We noticed inconsistent results on competitor sites, and then noticed it was happening to our links as well. Our content has only been live for a week, I know it may take a couple weeks, but other sites that have had their content around for a while have this happening too. For example: When you use this tool: http://www.google.com/webmasters/tools/richsnippets And put in this link (competitor): http://food52.com/recipes/864-deep-chocolate-cake-with-orange-icing and press "Preview," you'll see a nice rich snippet preview. Now go ahead and search for "Deep Chocolate Cake with Orange Icing" using Google, you will see that in the search results the image for this link is not appearing. This is happening to all of our links as well. Why? We are using the schema recipe format, but apparently that doesn't guarantee the image will appear in the actual search results. How does Google determine which images are displayed in rich snippets and which aren't?
Technical SEO | | bakepedia0