The best click to call tool
-
Hi,
Can you please tell me what is the best cost per call tool to use? Is the google mobile click to call feature effective? A client who runs a local business wants to increase the amount of calls their business receives. -
The client is intrigued by the clal only campaigns. You mentioned that you had success with them. Can you please give me any tips for success?
Cornelius
-
Hello Cornelius,
This should answer your question if it's about PPC: https://support.google.com/adwords/answer/2453991?hl=en
For organic (and PPC) traffic you can try Call Rail in order to track conversions that began online and ended up over the phone:
Here's a post that walks you through most of it: http://www.goinflow.com/website-call-tracking-for-your-clients/
-
It sounds like this is for PPC? Instead of call extensions, you may want to try call only campaigns. We've had huge success with these with local service area businesses.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Transitioning to from Brick and Mortar to Service Area Best Practices
Hi. I am a solo practitioner in a healthcare field. I have had a traditional office for 4 years but have been working virtually since March 2020 . I have decided to give up my office space completely and make an attempt at running my practice virtually. Can anyone share the best practices for making this transition from an SEO perspective? I currently rank between 2nd to 4th for most of my local keywords (so, in the GMB 3-pack). I will be competing against brick and mortar businesses. Is it even realistic to think I can hang onto my current rankings? I have researched virtual addresses and ruled them out. I have considered searching for someone in my industry and/or a landlord who will accept a small fee in exchange for allowing me to use their address on my website and in GMB, but I'm unsure about this as it seems like a rather unstable arrangement and the shared office space aspect may present a problem with google As of now my plan is to change my address in GMB to my home address, which I will hide, and remove the street address from my website, but maintain the rest of the NAP. I will then create targeted pages for the three primary counties I serve. I have also decided to advertise a limited number of home visit options for clients in my home county in order to maintain an in-person component to the business. Does anyone have any suggestions to improve upon this course of action? As for my current local citations, should I just leave them as is (with outdated address), attempt to remove the street address but retain the rest of the NAP, or something else? Any feedback is appreciated.
Local SEO | | custardextract0 -
Is there a benefit SEO and ranking-wise in putting a free SEO audit tool on your homepage?
Hi everyone, I work for a digital marketing agency in Australia. Our team noticed some businesses similar to ours use a free SEO Audit tool on their homepages. We are considering having one as well but, but want to know how it would benefit us. Will adding this tool on our home page help us rank better in Google? If yes, can you please tell us how? Thank you.
Local SEO | | nhhernandez0 -
The best link building tactics for small business' which don't include asking for links or guest blogging?
M clients are two estate agents, a photography studio, and a drainage company if that helps!
Local SEO | | sophiecrosby971 -
Why do SMB owners want more calls as a result of SEO, but don't answer 62% of them?
Working mostly with SMBs for 8 years now, we have gradually developed the notion that small business owners are hard to reach by phone. Our Customer Service agents spend hours unsuccessfully trying to reach business owners. If a potential customer calls the business, they'll have to face the same outcome. This means missed opportunities for both parties. Needless to say, one of the most important KPIs in local SEO is the number of generated phone calls...but no one's there to answer. We wanted to dig deeper into the matter, so we did a small study with 85 businesses. Results show that: 37.8% of calls are answered by a person. 37.8% of calls are answered by an answering machine, where no actual conversation (nor conversion) is possible, so we treat these calls as unanswered. 24.3% of calls are unanswered. We also gathered a list of possible solutions to the problem, but what we really need to know is WHY do business owners neglect such an important part of their business? And what resolutions can you think of?
Local SEO | | 411Locals0 -
What is the best SEO tool for tracking local rankings
Hi Can anyone recommend what they think the best tool is to track local rankings. I want to manage several small businesses' visibility and I am not sure which one is the best. I have been told that "Bright local" and "SEO PowerSuite" are the best in the business. Is that true? or is there something better out there Thanks
Local SEO | | coolhandluc0 -
Local SEO Best Practices for 2,000+ 'location' service area business
Hi Moz Community! We operate a business where we have a network of 2,000+ technicians around the country who help people repair their mobile phones. These techs do the fixing at the customer's location, making them service area businesses. Even after scouring all of the go-to places on local SEO, I'm struggling to find best practices for this type of situation - the fact that our techs are operating in service areas presents a number of challenges. The biggest one, it seems, is that inevitably service areas are going to overlap. When I talked to a Google rep on this he said this "might" cause our locations to get de-listed and we'd just have to test and find out. Other challenges include the fact that we cannot bulk upload the service areas of our techs, and we cannot bulk verify - meaning there is a ton of work to do at our scale. Any suggestions on where to go to find resources on this specific topic, or an example of someone doing this well we can model? Thanks everyone!
Local SEO | | JohnGroves1 -
Rank not improving despite best practises
Hi there, I have a photobooth hire company in and have been working on getting our site onto the top page for keywords relating to our service and location for almost a year now, but am really struggling to see rank improvement despite my best efforts. After a major penguin update back in mid 2014 I noticed that due to some bad practises from a company that we previously hired, our rank began to plummet. So in the aftermath of that, I found myself having to clean up and disavow a lot of spammy and broken links. This was back towards August last year and despite trying to "clean the slate" and continue to build better backlinks (mostly through reputable directories) I'm still getting little to know rank increases. Is there a possibility that the site is still being black listed by Google in some way and thus all my best practises for the last 6 months haven't really helped at all? Thanks
Local SEO | | 16seo0 -
Best Rank Tracking tool w/ data exports or APIs
I have briefly reviewed the API data available through the Moz API endpoints and did not see that the rank tracking data is available. I first wanted to confirm that? Second, I am looking to start tracking rank for nearly 1 million keywords (local pages multiplied by dozens of core keywords). I want to watch the rankings for a region move over time, as well as keywords generally, and then keywords in a region. My momentary initial research shows that there are a LOT of rank tracker tools, which felt a bit overwhelming to sift through them all and figure out which one would be best. My biggest needs are: handling lots of keywords and URLs exporting the data automatically (via an API or recurring export) allowing for localized results without having to qualify the keywords not breaking the bank to do so -- I'm not an SEO w/ multiple clients, these are all on 1 domain
Local SEO | | Mase0