Structured Data verses Data Highlighter Tool
-
Hello, I would like to implement structured data on a site, and I am a newbie in this. (I know, hard to believe considering it's 2015.)
I'm slightly confused on why would I use structured data, if I can just tag the different elements with the data highlighter tool in Google Webmaster Tools. Should I focus on one or the other? The sites I would be working on would be considered a "local business" and have the basics (i.e. phone, address, hours, etc).
-
I agree what Oleg has suggested. You can use http://schema-creator.org/ for creating the code.
Hope this helps!
Umar
-
Other search engines use structured data too and wouldn't know if you use the highlighter tool.
I prefer/recommend using structured data in the HTML code. There are lots of generators that will help you create the code you need.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multi-domain content and meta data feed
Hi, I am working with a client whose web developer has offered to build a CMS that auto-feeds meta-data and product descriptions (on-page content) to two different websites which have two completely different URL's (primary domain names) associated with them. Please see screenshots attached for examples. The entire reason this has been offered is to avoid duplicate content issues. The client has two E-Commerce websites but only one content management system that can update both simultaneously. The work-around shown in the screenshots is the developers attempt at ensuring that both sites have unique meta data and on-page content associated with each product. Can anyone advise whether they foresee that this may cause any issues from an SEO perspective. Thanks in advance wM3ngsj.png KtBun98.png
Technical SEO | | SteveK640 -
Does anyone use paid seo tools
Hi, i see a lot of people claiming that paid seo tools work, i would like to know if anyone uses them. I have a new site that i am building and i am wondering if there are any good paid tools out there that could help me gain exposure quicker. I get a lot of emails from well known companies promoting their paid tools but have never bought any as i believe you should hear from people who have tried them first. If you feel there are any good paid seo tools out there for help with rankings and link building then i would love to hear about them
Technical SEO | | ClaireH-1848860 -
Title Tags & Url Structure
So I'm working on a website for a client in the Tourism Industry. We've got a comprehensive list of museums & other attractions in a number of cities that have to go online. And we have to come up with the correct url structure, title tags and obviously content. My current line of thought was to work the urls in the following way. http://domain.com/type-of-attraction/city/name-of-attraction/ This is mainly because we think that the type of attraction is far more important then the city (SEO wise) as the country as a whole receives more searches, however we require a city in the url to make it unique because some attractions across cities happen to share names and we don't want to have the names of attractions littered with city names. However for title-tags I wanted to go the other way around, again due to the attraction type being more important then the city. Name of Attraction - Type of Attraction - City - Brand Name or Name of Attraction - Type of Attraction in City - Brand Name I am quite confident in working it this way; however I would appreciate if I receive some feedback on this structure, you think its good or you would make any suggestions / alterations. One last thing, There's the possibility of having many urls ending up with the same city names (For each type of attraction) I would think that just providing a list of links & duplicate text is not enough; would you suggest a canonical pointing to a link containing just information on the city? and using the other pages for user-navigation only? or should i set variables in the text which are replaced by the types of attraction so that the text looks different for each one?
Technical SEO | | jonmifsud0 -
Webmaster Tools Server Error
We recently did a build to our site and after the build the build one of the softwares that we are using changed. This caused our server errors to go into the thousands. right now google webmaster tools gave us a list of top 1,000 pages with errors and we fixed them all is there a way to see the rest of the errors?
Technical SEO | | DoRM0 -
DNS error on webmaster tool
Google webmaster tool is showing DNS error and that is leading to many server error (502,500) almost 50+ in every crawl. Recently Google crawled one of our sub domains that we did not want google to crawl. We blocked it via Robots.txt and also removed all the URL's and since then we are having this issue. Any suggestions how to fix this DNS error? Thanks in advance.
Technical SEO | | tpt.com0 -
Unnatural links in webmaster tools
Google Webmaster Tools notice of detected unnatural links to my site.I download latest link from google webmaster tool and decided to remove links from last four months.I also got several links from directory sites and i want to remove the links, how to delete links from directory sites ? I f there is no way to delete directory link , please let me know other option to get rid of this issue.
Technical SEO | | Alick3000 -
301 mistake in Google Webmaster Tools?
Google webmaster tools has a warning for our site map saying that this url (and a couple of others) have a 301 redirect in them. http://www.aquinasandmore.com/catholic-gifts/Immaculate-Heart-of-Mary-Bookmark/sku/59682 I've checked the link and don't see that it actually is redirecting. Any thoughts on why this is popping up?
Technical SEO | | IanTheScot0 -
What is the best top menu linking structure (for SEO) for my site: A or B?
I don't know if these two scenarios are any different as far as SEO is concerned, but I wanted to ask to get an opinion. On my website: http://www.rainchainsdirect.com you can see there is a top menu with "About" "Info" "Questions" etc. Some of these links lead to further pages that are essentially a indeces for multiple further links. My question is: in terms of SEO, is it better to A) have all links (that are now on the pages that the menu links lead to) displayed in a drop down menu directly from the top menu (and bypassing an intermediate page) or B) to have it as it is now where you have to click to an intermediate page (like "rain chain info") to get access to the links (and not have such a large drop down menu) Is there a difference in terms of SEO? In terms of useability it almost seems like a toss up between the two, so if there were better SEO value to one of the other, then I would choose that one. By the way, I know that the way it is structured now is strange, where there is only one drop down that leads to the same page as the top menu item, but that will be fixed, fyi. Thanks!
Technical SEO | | csblev0