Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
-
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side.
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
-
Hello Anirban,
The main reason large-scale websites like Indeed feature so prominently on SERP's is that there are more ranking factors at work than just content. While Panda has been created to avoid duplicate content issues and it is widely known that duplicate content can lead to penalties and reduced ranking potential, duplicate content can be over-shadowed by other ranking factors, like a website's link profile and it's Authority relative to websites in its niche.
For example, Wikipedia is widely cited by webmasters around the world, but it features a lot of repetition and is an internal linking nightmare where crawling and indexing are concerned. That being said, it is normal to find a Wikipedia page every time a "What Is" query is made.
Youtube is in a similar situation. There are duplicated videos and content galore on that domain, but it is linked to so frequently that it simply cannot be beaten when it comes to domain authority and relevance.
While Indeed is probably being impacted by duplicate content, this pales in comparison to its link profile and the relevance it has in its industry.
Hope this helps! Let me know if I can help with anything else.
Best regards,
Rob
-
Hi there,
Indeed.com is a massive site with a solid domain authority (93/100), links, and social metrics - to name a few important factors. And, as a website that posts listings, the duplicate content probably wouldn't be as big of an issue for them in the eyes of search engines as it would be for other types of sites. And, though the content might be pulled from other areas, it is user-generated in a lot of cases which could be treated differently than regular website content entered in through a CMS. The same could be said for similar types of websites in other industries, like Zillow or Amazon.
I am sure others will weigh in but that should help clarify.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you need to include the top menu on every single page of the site in the code?
When using cache: on google, and clicking on Text-only version, our site has the top menu gibberish on top? My feeling is that this take away SEO juice from our title and focus keyword. Our website is culinarydepotinc.com
On-Page Optimization | | Sammyh1 -
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Any idea how Google is doing this? Is it schematic? http://techcrunch.com/2014/02/28/google-adds-full-restaurant-menus-to-its-search-results-pages/
Google is now showing menus on select searches. Any idea how they are getting this information? I would like to make sure my clients get visibility this way.
On-Page Optimization | | Ron_McCabe0 -
Duplicate Content from on Competitor's site?
I've recently discovered large blocks of content on a competitors site that has been copy and pasted from a client's site. From what I know, this will only hurt the competitor and not my client since my guy was the original. Is this true? Is there any risk to my client? Should we take action? Dino
On-Page Optimization | | Dino640 -
Incoming Search Terms
Hi guys, I saw a blog post recently where the author added a list of "incoming search queries" to the bottom of his post, obviously to improve the post's ranking for those terms. On one hand, I suppose it it does help users find that post. On the other, it seems lazy and somewhat dodgy, but I haven't found any opinions on it elsewhere and have not seen this practice in my experience. What're your thoughts? Outright search engine manipulation? Cheers, Carlo SCWYt
On-Page Optimization | | mtgconsulting0 -
Percentage of duplicate content allowable
Can you have ANY duplicate content on a page or will the page get penalized by Google? For example if you used a paragraph of Wikipedia content for a definition/description of a medical term, but wrapped it in unique content is that OK or will that land you in the Google / Panda doghouse? If some level of duplicate content is allowable, is there a general rule of thumb ratio unique-to-duplicate content? thanks!
On-Page Optimization | | sportstvjobs0 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5