Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Rich Snippets in E-commerce Category Pages
-
Hello
Best Practice for rich snippets / structured data in ecommerce category pages?
I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio.
Should I be putting structured data in category Pages at all?
Thanks for your time
-
Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.
-
Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.
Both of these brands out rank me on everything... They are both page 1.
Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.
I'm having a hard time finding reliable information on this.
Thank you
-
OK. Read the docs properly. Any Ideas about Brands?
-
I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level. The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.
DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page. Put the reviews only at the single product page level.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
Google Indexing Of Pages As HTTPS vs HTTP
We recently updated our site to be mobile optimized. As part of the update, we had also planned on adding SSL security to the site. However, we use an iframe on a lot of our site pages from a third party vendor for real estate listings and that iframe was not SSL friendly and the vendor does not have that solution yet. So, those iframes weren't displaying the content. As a result, we had to shift gears and go back to just being http and not the new https that we were hoping for. However, google seems to have indexed a lot of our pages as https and gives a security error to any visitors. The new site was launched about a week ago and there was code in the htaccess file that was pushing to www and https. I have fixed the htaccess file to no longer have https. My questions is will google "reindex" the site once it recognizes the new htaccess commands in the next couple weeks?
Intermediate & Advanced SEO | | vikasnwu1 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
I think Google Analytics is mis-reporting organic landing pages.
I have multiple clients whose Google Analytics accounts are showing me that some of the top performing organic landing pages (in terms of highest conversion rates) look like this: /cart.php /quote /checkout.php /finishorder.php /login.php In some cases, these pages are blocked by Robots.txt. In other cases they are not even indexed at all in Google. These pages are clearly part of the conversion process. A couple of them are links sent out when a cart is abandoned, etc. - is it possible they actually came in organically but then re-entered via one of these links which is what Google is calling the organic landing page? How is it possible that these pages would be the top performing landing pages for organic visitors?
Intermediate & Advanced SEO | | FPD_NYC0 -
Lazy Loading of products on an E-Commerce Website - Options Needed
Hi Moz Fans. We are in the process of re-designing our product pages and we need to improve the page load speed. Our developers have suggested that we load the associated products on the page using Lazy Loading, While I understand this will certainly have a positive impact on the page load speed I am concerned on the SEO impact. We can have upwards of 50 associated products on a page so need a solution. So far I have found the following solution online which uses Lazy Loading and Escaped Fragments - The concern here is from serving an alternate version to search engines. The solution was developed by Google not only for lazy loading, but for indexing AJAX contents in general.
Intermediate & Advanced SEO | | JBGlobalSEO
Here's the official page: Making AJAX Applications Crawlable. The documentation is simple and clear, but in a few words the solution is to use slightly modified URL fragments.
A fragment is the last part of the URL, prefixed by #. Fragments are not propagated to the server, they are used only on the client side to tell the browser to show something, usually to move to a in-page bookmark.
If instead of using # as the prefix, you use #!, this instructs Google to ask the server for a special version of your page using an ugly URL. When the server receives this ugly request, it's your responsibility to send back a static version of the page that renders an HTML snapshot (the not indexed image in our case). It seems complicated but it is not, let's use our gallery as an example. Every gallery thumbnail has to have an hyperlink like: http://www.idea-r.it/...#!blogimage=<image-number></image-number> When the crawler will find this markup will change it to
http://www.idea-r.it/...?_escaped_fragment_=blogimage=<image-number></image-number> Let's take a look at what you have to answer on the server side to provide a valid HTML snapshot.
My implementation uses ASP.NET, but any server technology will be good. var fragment = Request.QueryString[``"_escaped_fragment_"``];``if (!String.IsNullOrEmpty(fragment))``{``var escapedParams = fragment.Split(``new``[] { ``'=' });``if (escapedParams.Length == 2)``{``var imageToDisplay = escapedParams[1];``// Render the page with the gallery showing ``// the requested image (statically!)``...``}``} What's rendered is an HTML snapshot, that is a static version of the gallery already positioned on the requested image (server side).
To make it perfect we have to give the user a chance to bookmark the current gallery image.
90% comes for free, we have only to parse the fragment on the client side and show the requested image if (window.location.hash)``{``// NOTE: remove initial #``var fragmentParams = window.location.hash.substring(1).split(``'='``);``var imageToDisplay = fragmentParams[1]``// Render the page with the gallery showing the requested image (dynamically!)``...``} The other option would be to look at a recommendation engine to show a small selection of related products instead. This would cut the total number of related products down. The concern with this one is we are removing a massive chunk of content from he existing pages, Some is not the most relevant but its content. Any advice and discussion welcome 🙂0 -
Does Google give weight to the default measurement units (metric / imperial) on pages?
Hi, We run a series of weather websites that cater for the units (feet, metres, Celsius, Fahrenheight etc.) for the users by means of detecting their geo-location. So users in the US see the site in feet, Fahrenheight and pretty much the rest of the world gets metric units. My concern is that if we view the cached version of our pages as seen by the Googlebot out of Mountain View, California, it shows that our geoIP switch to imperial units has been activated for every location in the World. The question is, does the fact that we appear to cater for countries who use metric units by showing (in Google's eyes) Imperial units by default count against us from an SEO point of view? Thanks in advance for any comments, Nick
Intermediate & Advanced SEO | | nickruss0 -
Google Analytics: how to filter out pages with low bounce rate?
Hello here, I am trying to find out how I can filter out pages in Google Analytics according to their bounce rate. The way I am doing now is the following: 1. I am working inside the Content > Site Content > Landing Pages report 2. Once there, I click the "advanced" link on the right of the filter field. 3. Once there, I define to "include" "Bounce Rate" "Greater than" "0.50" which should show me which pages have a bounce rate higher of 0.50%.... instead I get the following warning on the graph: "Search constraints on metrics can not be applied to this graph" I am afraid I am using the wrong approach... any ideas are very welcome! Thank you in advance.
Intermediate & Advanced SEO | | fablau0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0
