How important are Internal Equity-Passing Links in rankings?
-
Hi,I ran opensite explorer of a customer site: www.enviosadomicilio.com and compared it with the most ranked competence sites.
In almost all the factor enviosadomicilio.com has the best scores, except in Internal Equity-Passing Links. The competence has aprox 20K Equity links and another 2K meanwhile enviosadomicilio.com only have 296.
Do you think that factor could be the reason that enviosadomicilio.com are in ranking 15th while the competence in 1st and 3rd?.
How could we get Internal-Passing Links?, we don´t have a lot of products or categories in the site.
Thanks a lot.
-
Pleasure - now go smash them..
-
Thanks for your advices are so worthy
-
Salavador
You can use survey monkey they have plenty of templates.
But the best thing to do to get started (which is what I do) - is ask a couple of friends (my female friends always give me better answers) - simply say to them, I will give you a voucher or dinner, can you review my site, and be blunt and harsh. Tell them to make 5 dots points of things they think should be fixed.
As soon as they have brought them to your attention, you will know they are right! and you have lots of work to do...
Often we get caught up in the technical looking at moz metrics and forget about the customer. It is normal - I do it. Worrying about competitors. If a customer has a good site experience they will find you another customer! and it did not cost you anything...
-
We had not realized customer experience survey in a couple of years, we are focusing in ranking, linking and follow competence.
With your advice we'll wider our focus.
Do you have any link with customer survey documentation?
Thanks
-
Salvador
I can't answer that question as it would only be a guess. But many ecommerce sites / ie florist sites, have pages for different suburbs, towns and then there is all the different products. The logo on each page... it goes on.
It is simply too hard to guess. The best think to do is focus on the customer experience - of your customer. Learn from your competitor - but focus on your customer. They are the most important.
When did you last do a customer survey? on your clients user experience on your site? I am guessing, but spend some time on your user experience.
-
Thank you,
I'll do the audit.
I dont understand why they have 20K of internal links if the business isnt big and dont have a lot of sections. Is there a practice to create massive internal links dynamic?.
Maybe they have maximum 20 sections or categories and maximum 200 products. We are in the flowershop business, are limited the products and sections.
Thanks
-
Internal links are very important. Often you can change internal links, and all other aspects being equal obtain an improvement in rankings. The article by Bruce Clay, is old but is still contemporary in outlook.
http://www.bruceclay.com/seo/silo.htm
So in answer to your question - internal linking is very important, from a linking perspective but also a customer perspective - as it usually facilitates a good user experience. Internal linking also confirms to google what your site is about, as related pages link up. So a page on CTR has a clickable link to SEO & SEM definitions etc. etc.
On a factor in ranking - absolutely however on why 15th instead of first. I would not jump to conclusions do a site audit.
https://moz.com/blog/technical-site-audit-for-2015
See what the site audit reveals and move on from there.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recommend me best tools for live ranking
Hello, guys, I have a question, that which tools are best for ranking because MOZ update ranking after a week and I want a live ranking of my website leatherbaba.com Kindly recommend me best tools for SEO.Many Thanks!
Moz Pro | | fahaffff0 -
Rank Tracker report truble
Hello, I am new at SEOmoz, and I am having some troubles setting up my rank tracking report. Last week I set up e-mail notifications, but it hasn’t been delivered to this day. Can anybody tell me when do you usually receive the report via e-mail? Thank you.
Moz Pro | | Spletnafuzija0 -
Keywords rankings compared competitors not working
Hello, My keywords rankings compared competitors is not working : http://screencast.com/t/x88Z6tXB2r For months I've never have any stats in the competitors columns, why ? Thank you
Moz Pro | | JeanlouisSEO0 -
Strange nothing site ranking
Hi There. If you check who ranks for "credit cards" there is a website https://www.woolworthsmoney.com.au/ that is in position #5 This is a highly competitive keyword, but OpenSiteExporer.org cannot give me any backlinks for it. it says "No Data Available for this URL" The same thing happens in Market Samurai - no data 1. What are these guys doing that the others are not? 2. How come OSE can't pull any data for it?
Moz Pro | | SearchProduct0 -
Freaked out over domain authority ranking drop.
Should I be freaked out that website's domain authority dropped 4 points? Is it normal for websites to fluctuate a couple of points or have I really screwed something up?
Moz Pro | | bewoldt0 -
Rank Tracker
Does anyone else have the issue where the rank tracker is completely off? I have a few keywords that are ranked at position 18 but the tracker is showing 32...
Moz Pro | | Anest0 -
Are the Ranking Changes on SEOmoz ranking reports weekly or life of the keyword?
I am referring to the area where it says ranking changes and where it has a green and a red arrow for improved and declined.
Moz Pro | | JGar-2203710 -
Toolset Q.) Re. Linkscape - How is the External Links (link juice) calculated in the API?
Re. External Links (link-juice) - I really need to know what this reflects.Ie. linkdiagnosis.com divides the PR by external link factors to get an idea of link juice or power - how does Moz calculate this scoring?
Moz Pro | | Turkey0