Page / Domain Authority Question
-
If my website were to purchase a sponsored article on a site with a powerful domain authority that contained a do-follow link, and the link would be "domain.com/articles/new-article" ... obviously new-article would have 0 page authority, being new... is that still considered a valuable link and why or why not?
-
Good question, isn't it? I wish somebody knows exact answer, but I'm not friends with Matt Cutts
From what I heard, read etc, my understanding is that Google knows websites, who are selling links, by simply reading the content and links on that website. Example: if website has a page with prices for articles with links or press releases, Google bots can read that content and understand what the page is about. Then they look at how many of outgoing links on website are do-follow, how often they appear, diversity of those links etc. Basically, if 99% of outgoing links are do-follow and they are all to different domains, the picture is pretty clear. If picture is not clear enough, bots would send a request to manual action team.
-
Thank you for your insight! Followup - how does Google know if the link was paid for?
-
Hi.
Yes and no. Look more at DA, rather than PA. PA is awesome, but it's much more valuable to get a link from low PA page on high DA site, rather than don't get link at all. At the same time it rarely happens that there is a really high PA page on very low DA domain, there is a correlation between those. Yes, sometimes PA can be higher than DA of a given domain, but not by much. Basically, you won't be able to have 99 PA on domain with 20 DA.
Now, you're talking about paid do-follow link. You're just asking for trouble, aren't you?
Google has been talking for long time that they penalize for paid links. Watch these videos: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=matt+cutts+paid+links&tbm=vidSo, if you do decide to do it - yes, it's gonna be valuable if you don't get penalized
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is domain authority lost if you create a 301 redirect but mark it as noindex, nofollow?
Hi everyone, Our company sells products in various divisions. While we've been selling Product A and Product B under our original brand, we've recently created a new division with a new domain to focus on a Product B. The new domain has virtually no domain authority (3) while the original domain has some (37). We want customers to arrive on the new domain when they search for key search terms related to Product B instead of the pages that previously existed on our main website. If we create 301 redirects for the pages and content on the main site and add noindex, nofollow tags, will we lose the domain authority that we have from our original domain because the pages now have the noindex, nofollow tags? I read a few blog posts from Moz that said there isn't any domain authority lost with 301 redirects but I'm not sure if that is true if the pages are noindex, nonofollow. Do you follow? 🙂 Apologies for the lengthy post. Love this community and the great Moz team. Thanks, Joe
Intermediate & Advanced SEO | | jgoehring-troy0 -
Site migration/ CMS/domain site structure change-no access to search console
Hi everyone, We are migrating an old site under a bigger umbrella (our main domain). As mentioned in the title, We'll perform CMS migration, domain change, and site structure change. Now, the major problem is that we can't get into google search console for the old site. The site still has old GA code, so google search console verification using this method is not possible, also there is no way developers will be able to add GTM or edit DNS setting (not to bother you with the reason why). Now, my dilemma is : 1. Do we need access to old search console to notify Google about the domain name change or this could be done from our main site (old site will become a part of) search console 2. We are setting up 301 redirects from old to the new domain (not perfect 1:1 redirect ). Once migration is done does anything else needs to be done with the old domain (it will become obsolete)? 3.The main site, Site-map... Should I create a new sitemap with newly added pages or update the current one. 4. if you have anything else please add:) Thank you!
Intermediate & Advanced SEO | | bgvsiteadmin0 -
Page Authority
Hi We have a large number of pages, all sitting within various categories. I am struggling to rank a level 3 for example, or increase authority of this page. Apart from putting it in the main menu or trying to build quality links to it, are there any other methods I can try? We have so many pages I find it hard to workout what the best way to internal link these pages for authority. At the moment they're classified in their relevant categories, but these go from level 1 down to 4 - is this too many classification levels?
Intermediate & Advanced SEO | | BeckyKey1 -
How to 301 Redirect /page.php to /page, after a RewriteRule has already made /page.php accessible by /page (Getting errors)
A site has its URLs with php extensions, like this: example.com/page.php I used the following rewrite to remove the extension so that the page can now be accessed from example.com/page RewriteCond %{REQUEST_FILENAME}.php -f
Intermediate & Advanced SEO | | rcseo
RewriteRule ^(.*)$ $1.php [L] It works great. I can access it via the example.com/page URL. However, the problem is the page can still be accessed from example.com/page.php. Because I have external links going to the page, I want to 301 redirect example.com/page.php to example.com/page. I've tried this a couple of ways but I get redirect loops or 500 internal server errors. Is there a way to have both? Remove the extension and 301 the .php to no extension? By the way, if it matters, page.php is an actual file in the root directory (not created through another rewrite or URI routing). I'm hoping I can do this, and not just throw a example.com/page canonical tag on the page. Thanks!0 -
GWT url parameter issue/question
Hi Moz community, I'm having an issue with URL parameters in GWT. The tracking taxonomy for my websites is used as either /?izid=... (internal) OR /?dzid=... (external) I put tracking parameters in GWT as izid & dzid, but it hasn't picked up any URLs or examples in regards to these parameters. It's been about 2 months since we've started using this so I want to make sure Google isn't indexing as duplicate content. Side note: any page that uses a tracking parameter automatically adds rel="canonical" to the original page. Could this be the reason that GWT doesn't pick up any URLs for tracking parameters and/or do I not need to worry about adding paramters if I already have the canonical attribute automatically in place. Thanks for your help,
Intermediate & Advanced SEO | | IceIcebaby
-Reed0 -
Looking to merge 2 domains to 1 - Got some questions - do you have the insight?
Hey Everyone, So the company I work for owns 2 domains. We have our main site which offers our portfolio of products and then we have a second domain, which we acquired, which focuses on one of our products (we also have this product available on our main site). So here is where things get tricky for me. This second site (the one that focuses on one of our products) has a HUGE following and a higher domain authority of 80 when our main site has an authority of 70. The higher up of the company want to merge the second popular site with our main site. There are many problems with this in my opinion since the following on this second site is very hardcore in the security space (I do not think that they will like to be sent over to a more corporate site) BUT I want to figure out the SEO value that can be gained or lost from this merge. Some questions... By 301 redirecting the pages over to our main page - I am assuming that the SEO power carries along with it so that these pages should still perform well? Will the domain authority of our main site go up with the merge since we are bringing over pages with a lot of equity? In your opinion, does it make more sense to keep the site with the higher authority since it is easier to host content that performs better? Anyone have any experience with this? SEO-wise do you think that this is a good idea or a bad idea? Thanks a lot! Pat
Intermediate & Advanced SEO | | PatBausemer0 -
Authorship/Ranking when 2 separate authors
Hello, We've got a pdf with, on the front page "by author 1 and author 2" Author one published the PDF and sits at rank 3 Author 2 is us (on a completely different website than author 1) How can we rank highest, and can we use google authorship? Can we get our picture next to the article? Let me know if we need to convert to html for (1) and/or (2)
Intermediate & Advanced SEO | | BobGW0 -
Domain w/ Identical Content to Site we are Optimizing
Hi Guys, We've been optimizing a client's site for about a year or so now and on a call the other day the client brought up that he owns and operates another site that's marketing the same product, but to a difference audience (we work on the direct to consumer side, this is a distributior focused site),with the same exact content as the site we are optimizing. Obviously this is a major duplcant content issue and we need to get it resolved very quickjly. We have already reccomendt to the client that we re-write content, but this is where my questions comes in - Which site should we rewrite the content on? The site we are optimizing is the more impoorant of the two, while we still want the other site to hold rankings we dont want to end up accidently optimizing the other site wherein the site we are working on full time suffers a lost when a "compeiting" site creates compeltely new content and may, accidentally, end up ranking higher than the site we are focusing on full time. As links also play a role, would that be a KPI to look at here in determining which site gets new content and which does not? In this scenairo, would would you guys recommend? Just want to make sure I'm dotting all my I's, and crossing T's here. Many thanks to all in advance, Mike
Intermediate & Advanced SEO | | Havas_Disco0