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Domain Audit
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Hi
What is the best tool out there to doing a full brand audit for company. They've created at least 15 websites and have possibly many domain names which have been ordered by different people over many years.
I need to find the quickest and best tool to do this with. Any suggestions would be great.
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Used to dealing with millions of lines of data and analysing so no problem doing it manual, however if there was a tool capable of doing it then why not use the tool if it saves time.............
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For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I really like seoma10's answer.
People who are really good at doing audits are usually doing audits, not making "tools". In addition, the job of doing a really good audit has paths and tasks that would be difficult to program because they are different in every situation.
Most people looking for tools are looking for "free tools" and audit experts don't receive a good return by building free tools. However, if you are willing to pay for a tool, then the brain of a very experienced and knowledgeable person is the best tool.
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For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I would start by setting yourself out a strategy something like the following:-
- Fix coding and visual errors
- Use Moz Open Site Explorer and find which sites have the best reputation on the web (you can compare several sites in one go).
- Research all the domain names that you have, put them in a spreadsheet, rate them for brandability, reputation and if they have any current positions worth maintaining.
By the end of this you should have a good idea of the quality and how far reaching powerful brands are.
Also don't forget social media, although not directly related to SEO it will give you a good idea is to brand reputation.
Hope understood your question correctly, if not please elaborate and see what I can do to help.
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